Merging of Traditional Media, SEM and Social Marketing
November 4, 2011
Ready good interview by eMarketer’s Kimberly Maul of Kris Narayanan, vice president of digital marketing at Samsung. Narayanan oversees Samsung’s paid, earned and owned social media programs and had some interesting comments on how the consumer electronics giant uses social media, how social media ads have performed so far and what trends he sees in the marketplace.
eMarketer: What does Samsung focus on with the paid, owned and earned aspects of its social media program?
October 3, 2011
New research from Duke University’s Fuqua School of Business and the American Marketing Association looked at how high-ranking marketers look at social media within their organizations for the September 2011 edition of their “CMO Survey.”
The study found that companies are setting aside a greater percentage of their marketing budgets for social media and plan to continue that trend going forward. As of August 2011, marketers were spending an average of 7.1% of their marketing budgets on social media and planned to increase that to 10.1% in the next 12 months. Within five years, marketers expect social media to account for 17.5% of marketing budgets.
September 19, 2011
The US Sports Social Media Report By Braveheart Sports Network for September 2011 shows that the Los Angeles Lakers are far and away the most dominate US sports franchise in social media.
Braveheart Sports Network looked at the number of Twitter followers and Facebook fans that every NBA, NHL, NFL, MLB and MLS team has, to see who is winning the social media battle online.
It is rare that a brand and/or team can successfully execute a winning social media strategy on both Twitter and Facebook, but the Lakers have found a way to dominate both social media platforms.
September 7, 2011
Good article by Nichole Kelly titled six reasons not to create a Facebook page.
Nichole writes that ”
Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind.. It’s not surprising then that when faced with building a corporate social media presence, most are turning to Facebook as the answer. Facebook has become the strategy you “won’t get fired for.” “
July 26, 2011
According to a survey last month by MerchantCircle of nearly 5,000 local business owners “Creating a profile on a social network” was named the most effective marketing or advertising tactic.
Additionally, 34% of respondents in the Deluxe Corp. study in May who had used social media said it helped them reach new potential customers and 15% said it increased sales.
Couple of things from the table stood out for me. One is that almost 41% of small business owners say that simply creating a profile on a social network is an effective marketing move. The survey also mentioned that 66% of local merchants are using Facebook for marketing, so I assume that most of those profiles are being created on Facebook.
June 15, 2011
Good interview with Melissa Sowry, Content and Social Media Manager for Burt’s Bees recently on eMarketer, in which Melissa spoke about how Burt’s Bees uses social media to create buzz about its products, especially Facebook. Burt’s Bees have been able to grow their Facebook fan base from 98,000 to more than 370,000.
Here are some excerpts from that interview:
eMarketer: What drives online word-of-mouth for your brand?
Sowry: Beauty is a category where people take recommendations from their friends and talk about what’s new. They also look to experts for suggestions. For example, if we get a placement in Marie Claire or Lucky where they’re raving about the new tinted lip balm, we might share the link to the page.
May 25, 2011
I was looking over HubSpot’s “The 2011 State of Inbound Marketing” report and it really hit home what sites have won the social media battle.
If you go back about three years, the big sites within the social media space were Digg and StumbleUpon. Companies spent a lot of time and effort to get on the first page of Digg because of the traffic that it brought. They even had a name for it the “Digg effect”.
The problem with sites like Digg and StumbleUpon was that while they could send tens of thousands of visitors to a web site, the Digg user rarely returned for a second or third visit.
April 18, 2011
Dan Rose, VP of partnerships and platform marketing at Facebook gave an April 6 keynote address at the Bazaarvoice Social Commerce Summit and he touched on a couple of companies who are seeing a measurable increase in revenue by being on Facebook.
Rose said marketers that are seeing results from integrating Facebook social components on their websites include American Eagle Outfitters, Levi’s, OpenTable, ShoeDazzle, Ticketmaster, Travelocity and Benefit Cosmetics.
American Eagle implemented a “like” button on its site and found Facebook users it tracked spent 57% more than non-Facebook customers. Rose said Levi’s implemented “like” buttons on all product pages last year, and more than 50% of its Cyber Monday traffic came from Facebook.
April 14, 2011
Came across a great page on Social Commerce Today that has some great stats about F-Commerce, Facebook enhanced e-commerce.
Social Commerce identify three basic types of F-Commerce:
So what sort of numbers are companies seeing from F-Commerce? Social Commerce has a lot of numbers but these are the ones that stood out to me:
Facebook drives word of mouth sales
March 27, 2011
According to Adweek, there is bad news for brands who are rushing to social media sites. Young people don’t want to be friends with you! According to a new report from Forrester Research, just 6% of 12-17-year-olds who use the web want to be friends with a brand on Facebook.
Among Web-connected 18-24-year-olds, that figure doubles, which means that only 12% of 18-24-year-old think is ok to friend a brand. Even scarier for brands: Young people don’t want brands’ friendship, and they think brands should go away.
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