A Facebook Page is Not A Marketing Plan

Posted on January 4, 2013 Written by 24 Comments

Early last month, a series of studies were conducted among the social media marketing initiatives of small businesses. A study from Pitney Bowes Software looked at small businesses who used social networking to target socially-conscious customers. Here’s some of the findings:  Read more... (482 words, 1 image, estimated 1:56 mins reading time)

  • 57% of marketers say they use Twitter, compared with 31% of consumers who do so.
  • 51% of marketers use Google+, compared with 21% of consumers.
  • 41% of marketers have established a presence on YouTube, even though 53% of consumers use the video-sharing site.
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Filed Under: Brand Marketing, Facebook, Social Media Marketing

The Top 5 Mobile Apps for Marketers

Posted on October 10, 2012 Written by 20 Comments

As mobile devices become more powerful and capable of performing the same functions as a standalone PC, combined with a competitive market ensuring lower prices and unlimited data plans, it’s no surprise that many marketers and brands are betting big on mobile as the next big gold rush.

In addition to the millions of users who will be reachable through apps, text messaging, QR codes, and video conferencing, a suite of apps and platforms designed for marketers to build their brands and reach new potential customers are available. These apps have powerful benefits that can make their lives easier and allow them to perform tasks on-the-go.  Read more... (610 words, estimated 2:26 mins reading time)

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Filed Under: Brand Marketing, Social Media Marketing

How the Financial Services Industry Uses Social Media

Posted on September 20, 2012 Written by 17 Comments

In the last several years, mostly all of the financial services available to consumers, small businesses, and investors have moved to the online space. Features that have now become industry standard, for even the most basic of accounts,  include online bill pay, card registration, check ordering, and online statements. Some banks, like ING Direct, are exclusively online, and do not offer traditional brick-and-mortar locations.

Alongside these online initiatives, there have been many efforts and campaigns from financial services firms to experiment with social media marketing. Like all businesses, it takes a winning combination of knowing the needs of your audience, providing useful content, and monitoring your brand’s reputation.  Read more... (546 words, 1 image, estimated 2:11 mins reading time)

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Filed Under: Brand Marketing, Social Media Marketing

Social Media on Mars

Posted on August 8, 2012 Written by 20 Comments

Mars From Earth :)

The NASA Mars Science Laboratory project has been underway since late 2011, and for the most part, was not given major coverage or attention outside of scientific circles. Earlier this week, a new phase of the NASA project, which consisted of landing a rover vehicle named Curiosity, was successfully completed. The objectives of the rover include investigating the possibility of life on Mars (its habitability), studying its climate and geology, and collecting data for any future manned mission to Mars. What was unique about this mission is how NASA leveraged social media to raise awareness of the mission, and re-ignite the excitement of space exploration that faded in the 1970’s.  Read more... (560 words, 1 image, estimated 2:14 mins reading time)

This is a preview of Social Media on Mars. Read the full post (560 words, 1 image, estimated 2:14 mins reading time)
Filed Under: Brand Marketing, Social Media Marketing, Social Media Optimization

Social Media Branding and Entrepreneurship

Posted on June 12, 2012 Written by 73 Comments

Although the generation over 35 does not understand it, there is an entirely new business model that relies on social media branding as a complete method of targeted marketing. Hollie Turner is a leader in this field of entrepreneurial social media branding, and this article will explain some of the ways in which she and others have been able to use social media in order to solidify the brand of a business online.

1) Brand localization and specification 

   Read more... (505 words, estimated 2:01 mins reading time)

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Filed Under: Brand Marketing, Social Media Optimization

Interview With Kris Narayanan, VP Digital Marketing At Samsung

Posted on November 4, 2011 Written by 12 Comments

Ready good interview by eMarketer’s Kimberly Maul of Kris Narayanan, vice president of digital marketing at Samsung. Narayanan oversees Samsung’s paid, earned and owned social media programs and had some interesting comments on how the consumer electronics giant uses social media, how social media ads have performed so far and what trends he sees in the marketplace.

eMarketer: What does Samsung focus on with the paid, owned and earned aspects of its social media program?  Read more... (584 words, estimated 2:20 mins reading time)

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Filed Under: Brand Marketing, Case Studies, Interviews, Social Media Marketing

A Look At Metrics That CMOs Are Focusing On

Posted on October 3, 2011 Written by 31 Comments

New research from Duke University’s Fuqua School of Business and the American Marketing Association looked at how high-ranking marketers look at social media within their organizations for the September 2011 edition of their “CMO Survey.”

The study found that companies are setting aside a greater percentage of their marketing budgets for social media and plan to continue that trend going forward. As of August 2011, marketers were spending an average of 7.1% of their marketing budgets on social media and planned to increase that to 10.1% in the next 12 months. Within five years, marketers expect social media to account for 17.5% of marketing budgets.  Read more... (368 words, 2 images, estimated 1:28 mins reading time)

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Filed Under: Brand Marketing, Social Media Marketing

LA Lakers Dominating Social Media Landscape Amongst US Pro Teams

Posted on September 19, 2011 Written by 20 Comments

The US Sports Social Media Report By Braveheart Sports Network for September 2011 shows that the Los Angeles Lakers are far and away the most dominate US sports franchise in social media.

Braveheart Sports Network looked at the number of Twitter followers and Facebook fans that every NBA, NHL, NFL, MLB and MLS team has, to see who is winning the social media battle online.

It is rare that a brand and/or team can successfully execute a winning social media strategy on both Twitter and Facebook, but the Lakers have found a way to dominate both social media platforms.  Read more... (481 words, estimated 1:55 mins reading time)

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Filed Under: Brand Marketing, Facebook, Social Media Marketing, Social Media Optimization, Twitter

Six Reasons Why Creating A Facebook Page Is Not The Right Decision

Posted on September 7, 2011 Written by 43 Comments

Good article by Nichole Kelly titled six reasons not to create a Facebook page.

Nichole writes that ”

Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind.. It’s not surprising then that when faced with building a corporate social media presence, most are turning to Facebook as the answer. Facebook has become the strategy you “won’t get fired for.” “  Read more... (1011 words, estimated 4:03 mins reading time)

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Filed Under: Brand Marketing, Facebook, Social Media Marketing

Social Media Most Effective Marketing Channel For SMB’s

Posted on July 26, 2011 Written by 26 Comments

According to a survey last month by MerchantCircle of nearly 5,000 local business owners  “Creating a profile on a social network” was named the most effective marketing or advertising tactic.

Additionally, 34% of respondents in the Deluxe Corp. study in May who had used social media said it helped them reach new potential customers and 15% said it increased sales.

Couple of things from the table stood out for me. One is that almost 41% of small business owners say that simply creating a profile on a social network is an effective marketing move. The survey also mentioned that 66% of local merchants are using Facebook for marketing, so I assume that most of those profiles are being created on Facebook.  Read more... (216 words, 1 image, estimated 52 secs reading time)

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Filed Under: Brand Marketing, Case Studies, Facebook, Social Media Marketing
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