Companies “brag” all the time about the number of followers or friends that they have on Facebook or Twitter. But what motivates someone to friend or follow a company?
A December 2009 survey from MarketingSherpa of 500 social network users showed that the top motivation of those who friended or followed a brand online was to learn about specials and sales, followed closely by learning about new products, features or services.
This data would seem to indicate that Facebook and Twitter is good for reaching people who already have an existing relationship with you, but not as good at attracting new customers. Read more... (133 words, 3 images, estimated 32 secs reading time)
Last week I looked at some of the marketing strategies that are working on Facebook according to the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers.
Today it is time to turn that attention onto what is working on Twitter.
Most marketers are using Twitter to simply drive more traffic to their web site. The most common tactics are direct linking to web pages or promotional pages.
As with the Facebook results, what works in the B2B market does not necessarily work for B2C marketers and vice-versa.
Read more... (291 words, 2 images, estimated 1:10 mins reading time)
I have been going over the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers to see what are some of the more successful tactics that they are seeing work on Facebook.
One thing is quite apparent is that tactics that work for the B2B market will not necessarily work for those marketers who are targeting the B2C market.
For those in the B2B space, the most successful marketing tactics used on Facebook are creating a survey of “fans” and friending customers.
Creating a survey of “fans” was the one marketing tactic that appears to work in both the B2B and B2C markets. Read more... (215 words, 2 images, estimated 52 secs reading time)
Great article on social media and Ashton Kutcher in Fast Company. Within the article, Fast Company discusses two successful social media campaigns that Kutcher’s social media agency have been involved in.
Twitter Campaign
Kutcher was working with a small organization called Malaria No More on getting people to help them get malaria nets to people in need.
The campaign started with siple twitterable message’s from Kutche – “Every 30 seconds, a kid dies of malaria. Nets save lives” — and an affordable call to action: $10 buys a net.
The goal was to drive people to Malaria No More web site to donate. Read more... (374 words, 1 image, estimated 1:30 mins reading time)
This is a preview of
Examples of Successful Twitter and Facebook Campaigns
.
Read the full post (374 words, 1 image, estimated 1:30 mins reading time)
Really interesting article in the Boston Globe yesterday on how the Boston Celtics are using social media to not only increase revenues, but also to reach out to fans who cannot see the team live.
What the Celtics are doing?
The primary goal of the Celtics online efforts is to drive people to their web site. Celtics.com features GameTime Live, an application that features real time scores, tweets, and blogging with supporters throughout the world. The team beta-tested GameTime Live during the 2009 postseason, and more than 50,000 unique visitors checked it out during the triple-overtime loss to the Chicago Bulls in Game 6 of the first round. Read more... (547 words, 2 images, estimated 2:11 mins reading time)
Good interview with Carol Kruse, Vice President, Global Interactive Marketing for The Coca-Cola Co.on eMarketer. Carol goes into some detail about how Coke approaches social media and the challenges that it presents.
eMarketer: Within social media, are you dealing with issues such as how much a Facebook fan is worth and the ROI for various forms of earned media? Read more... (382 words, 1 image, estimated 1:32 mins reading time)
There is a really interesting strategy being played out on Facebook and Twitter by Sarah Palin that Politico wrote about this weekend. Regardless of what you think of her political views, Palin’s social media strategy is worth looking at.
Think back to earlier this summer when the national health care debate was all about the so-called “death panels.” The conversation started in a large part because of two widely-publicized Palin Facebook posts. Read more... (358 words, 1 image, estimated 1:26 mins reading time)
A new report from LinkedIn Research Network and Harris Interactive paints a worrisome picture for Twitter. While the research found that 83% of advertisers were familiar with Twitter (and you have to question who the other 17% are!), only 8% of advertisers and consumers think it is a “very effective” promotion tool.
In addition to the 8% of advertisers who said Twitter was very effective for promotion, 50% said it was somewhat effective. More than three in 10 (34%) said it was not very effective and 8% felt it was not effective at all.
Read more... (225 words, 2 images, estimated 54 secs reading time)
A common mistake that many advertisers make is that they think that all social networks are the same. That the ad campaign they have for Facebook will work on MySpace, Twitter and LinkedIn.
The problem with that approach is that social networkers utilize these sites in different ways depending on their age. So one blanket campaign across the different networks is not effective.
For example, according to Anderson Analytics, Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook. Only 9% of them used Twitter and none used LinkedIn.
Read more... (167 words, 2 images, estimated 40 secs reading time)
Newspapers are reporting that St. Louis Cardinals baseball manager Tony La Russa is suing Twitter, claiming an unauthorized page using his name damaged his reputation and caused emotional distress.
The suit filed last month in the Superior Court of California in San Francisco seeks unspecified damages.
The lawsuit claims that someone created a false account under La Russa’s name and posted updates that gave the false impression that the comments came from La Russa. The suit said the comments were “derogatory and demeaning” and damaged La Russa’s trademark rights.
The account bearing La Russa’s name is no longer active. Read more... (208 words, 1 image, estimated 50 secs reading time)
