Early last month, a series of studies were conducted among the social media marketing initiatives of small businesses. A study from Pitney Bowes Software looked at small businesses who used social networking to target socially-conscious customers. Here’s some of the findings:
- 57% of marketers say they use Twitter, compared with 31% of consumers who do so.
- 51% of marketers use Google+, compared with 21% of consumers.
- 41% of marketers have established a presence on YouTube, even though 53% of consumers use the video-sharing site.