Great article on social media and Ashton Kutcher in Fast Company. Within the article, Fast Company discusses two successful social media campaigns that Kutcher’s social media agency have been involved in.
Twitter Campaign
Kutcher was working with a small organization called Malaria No More on getting people to help them get malaria nets to people in need.
The campaign started with siple twitterable message’s from Kutche – “Every 30 seconds, a kid dies of malaria. Nets save lives” — and an affordable call to action: $10 buys a net.
The goal was to drive people to Malaria No More web site to donate. Read more... (374 words, 1 image, estimated 1:30 mins reading time)
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Examples of Successful Twitter and Facebook Campaigns
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Really interesting article in the Boston Globe yesterday on how the Boston Celtics are using social media to not only increase revenues, but also to reach out to fans who cannot see the team live.
What the Celtics are doing?
The primary goal of the Celtics online efforts is to drive people to their web site. Celtics.com features GameTime Live, an application that features real time scores, tweets, and blogging with supporters throughout the world. The team beta-tested GameTime Live during the 2009 postseason, and more than 50,000 unique visitors checked it out during the triple-overtime loss to the Chicago Bulls in Game 6 of the first round. Read more... (547 words, 2 images, estimated 2:11 mins reading time)
Good interview with Carol Kruse, Vice President, Global Interactive Marketing for The Coca-Cola Co.on eMarketer. Carol goes into some detail about how Coke approaches social media and the challenges that it presents.
eMarketer: Within social media, are you dealing with issues such as how much a Facebook fan is worth and the ROI for various forms of earned media? Read more... (382 words, 1 image, estimated 1:32 mins reading time)
There is a really interesting strategy being played out on Facebook and Twitter by Sarah Palin that Politico wrote about this weekend. Regardless of what you think of her political views, Palin’s social media strategy is worth looking at.
Think back to earlier this summer when the national health care debate was all about the so-called “death panels.” The conversation started in a large part because of two widely-publicized Palin Facebook posts. Read more... (358 words, 1 image, estimated 1:26 mins reading time)
A new report from LinkedIn Research Network and Harris Interactive paints a worrisome picture for Twitter. While the research found that 83% of advertisers were familiar with Twitter (and you have to question who the other 17% are!), only 8% of advertisers and consumers think it is a “very effective” promotion tool.
In addition to the 8% of advertisers who said Twitter was very effective for promotion, 50% said it was somewhat effective. More than three in 10 (34%) said it was not very effective and 8% felt it was not effective at all.
Read more... (225 words, 2 images, estimated 54 secs reading time)
A common mistake that many advertisers make is that they think that all social networks are the same. That the ad campaign they have for Facebook will work on MySpace, Twitter and LinkedIn.
The problem with that approach is that social networkers utilize these sites in different ways depending on their age. So one blanket campaign across the different networks is not effective.
For example, according to Anderson Analytics, Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook. Only 9% of them used Twitter and none used LinkedIn.
Read more... (167 words, 2 images, estimated 40 secs reading time)
Newspapers are reporting that St. Louis Cardinals baseball manager Tony La Russa is suing Twitter, claiming an unauthorized page using his name damaged his reputation and caused emotional distress.
The suit filed last month in the Superior Court of California in San Francisco seeks unspecified damages.
The lawsuit claims that someone created a false account under La Russa’s name and posted updates that gave the false impression that the comments came from La Russa. The suit said the comments were “derogatory and demeaning” and damaged La Russa’s trademark rights.
The account bearing La Russa’s name is no longer active. Read more... (208 words, 1 image, estimated 50 secs reading time)
Interesting new report from Forrester Research called “How Twitter Can Influence eBusiness.”
One of the recommendations in the report is that brands have to secure their brand’s identity on Twitter, even if they have no plans to start tweeting in the foreseeable future.
The reason behind grabbing your Twitter name is that brand hijacking has begun to emerge on Twitter.
According to MediaPost , in the last several weeks Coca-Cola and Nike have both been the victims of brand squatting.
“Coca-Cola recently announced they are back in position of their brand name,” Forrester Research Analyst Diane Clarkson says. “Twitter acknowledged the name as a registered trademark of Coca-Cola and gave back the name.”
Read more... (291 words, 1 image, estimated 1:10 mins reading time)
Women are connecting like never before with online communities to do their shopping research and share information. That’s according to the 2009 Women and Social Media Study (PDF File) from iVillage, BlogHer and Compass Partners, which was released last week.
The Study illustrates how women are turning to many forms of social media, including blogs, for fun, entertainment, community and connection, but that we are more than twice as likely to go to blogs versus social network sites when we’re seeking information, advice and recommendations.
Read more... (524 words, 3 images, estimated 2:06 mins reading time)
A post on MediaPost reports that Universal Pictures plans to integrate Twitter into rich media ads that will promote two separate movies scheduled for release this summer. The tweets will appear in the banner similar to a ticker feed. People will have an option to read and monitor the buzz written by other fans directly from the Web page.
Consumers will start seeing the ads in late June, according to Doug Neil, SVP of digital marketing at Universal Pictures. “We know video catches peoples’ eyes, but once you have their attention, you want to engage them around other content to sell the movie,” he said. Read more... (147 words, 1 image, estimated 35 secs reading time)
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Universal Pictures Taps Twitter Buzz In Rich Media Ads
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