I was sent a copy of the book “The Real Truth About Social Media” by Eric Harr. Overall I found this book to be an easy read and full of real life examples of social media successes and failures.
Since the book mainly focuses on core social media fundamentals, strategies and platforms, it is not a book for someone who is experienced in social media, but those those who are relatively new to social media, this is a good buy.
There is a lot of information and insights in the book and some the best points I found were: Read more... (350 words, estimated 1:24 mins reading time)
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Book Review: The Real Truth About Social Media
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Ready good interview by eMarketer’s Kimberly Maul of Kris Narayanan, vice president of digital marketing at Samsung. Narayanan oversees Samsung’s paid, earned and owned social media programs and had some interesting comments on how the consumer electronics giant uses social media, how social media ads have performed so far and what trends he sees in the marketplace.
eMarketer: What does Samsung focus on with the paid, owned and earned aspects of its social media program? Read more... (585 words, estimated 2:20 mins reading time)
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Interview With Kris Narayanan, VP Digital Marketing At Samsung
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According to a survey last month by MerchantCircle of nearly 5,000 local business owners “Creating a profile on a social network” was named the most effective marketing or advertising tactic.
Additionally, 34% of respondents in the Deluxe Corp. study in May who had used social media said it helped them reach new potential customers and 15% said it increased sales.
Couple of things from the table stood out for me. One is that almost 41% of small business owners say that simply creating a profile on a social network is an effective marketing move. The survey also mentioned that 66% of local merchants are using Facebook for marketing, so I assume that most of those profiles are being created on Facebook. Read more... (217 words, 1 image, estimated 52 secs reading time)
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Social Media Most Effective Marketing Channel For SMB’s
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It didn’t take long for the medical community to embrace Twitter technology in the pursuit of more expedient attention and information for patients. After all pager technology had its origin in California hospitals, where physicians paid a monthly fee to have the ability to be electronically notified of patient updates for up to 40 miles. This single-user to single-user method was enhanced with cell phones and text messaging, but the ability for hospitals to forward detailed information to multiple recipients instantly remained a desired but elusive achievement. Twitter has now enabled hospitals around the world to begin utilizing information technology to levels previously only idealized. Read more... (507 words, 1 image, estimated 2:02 mins reading time)
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Hospitals Use Twitter: Social Media Marketers Get Inspired
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This month Ian Bardorf steps into the interview chair as part of our ongoing series of interviewing people who are doing interesting things in the social media marketing space.
Ian runs a search marketing company called Bardorf Marketing. What I find interesting about Ian is thta he is having success using social media marketing sites like YouTube to help attorneys generate new clients.
Ian, you run a search marketing company Bardorf Legal Marketing. Can you tell me about your company? Read more... (1573 words, estimated 6:18 mins reading time)
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Social Media Marketing via YouTube For Attorneys
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Last week I wrote about the Top 15 National Retailers by Facebook Fans. The data was part of a report issued by fMedia Logic. Click here to receive a full copy of the report from Media Logic.
Yesterday I received a follow up email from David Schultz, President of Media Logic letting me know that they had just released some really interesting data about Black Friday and how Black Friday impacted the number of Facebook fans that a retailer had.
You can read Media Logic’s new post here, but here are some of the highlights: Read more... (344 words, estimated 1:23 mins reading time)
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Black Friday and how it impacts Facebook Fans
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Conan O’Brien’s new talk show debuted in TBS earlier this week and it was a ratings success. According to lostremote.com, Monday nights show pulled in 4,155,000 viewers overall — beating both Leno and Letterman — with 2,451,000 (over half!) between the ages of 18-34. In fact, TBS said the median viewer age was just 30 years old.
“Conan’s audience has been very vocal online, and he clearly made a smooth transition from Twitter to TBS,” said Steve Koonin, president of Turner Entertainment Networks. Read more... (298 words, estimated 1:12 mins reading time)
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How Conan O’Brien used Twitter to debut his new show
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Really interesting interview with Seth Greenberg, Vice President of Global Media and Digital Marketing, Intuit Consumer Group—TurboTax on eMarketer.
The interview is about how Intuit uses customer-generated reviews to increase sales (You can read the whole interview here), but the part I found most interesting was how Intuit uses Facebook to promote its products via customer reviews.
eMarketer: How are you incorporating social media tools into customer reviews?
Greenberg: We enable customers to post reviews into their Facebook news feeds so their friends can see them. We know that 50% of our 21 million customers are pretty active on Facebook and our TurboTax active customers have 150 friends. Read more... (419 words, estimated 1:41 mins reading time)
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How Intuit uses Facebook to increase sales
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A recent eMarketer post highlighted the success of Mars’ Pedigree brand dog food Facebook campaign to promote its annual Pedigree Adoption Drive. The campaign invited Facebook members to “Become a fan, help a dog.” For each new fan of the drive on Facebook, Pedigree donated a bowl of food to rescue groups and shelters.
The clear goal of this campaign was to increase the number of Facebook fans that Pedigree has, and is a goal that can be easily measured.
Strategy
On Facebook, fans clicked on the “Help Dogs” tab to tell friends about the campaign, find adoptable dogs and volunteer. Read more... (278 words, estimated 1:07 mins reading time)
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Successful Pet Adoption Drive Campaign on Facebook
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Google Adwords has dominated the online advertising space for the last three or four years but Facebook I believe is positioned to really challenge Google for some of those advertising dollars.
We recently ran a series of campaigns for local events on Facebook and I was really impressed with the ROI that we got. It was much higher than anything that we have gotten using Adwords. So how did we do it?
Demographic Targeting
Unlike Adwords, Facebook users are not actively searching for your product or service. But by using Facebook’s demographics and location data we were able to really focus on our target audience. Read more... (232 words, estimated 56 secs reading time)
