From the category archives:

Case Studies

Social Media Traffic - Tuesday

Tuesday marked day two of this weeks social media traffic experiment and the big news was the surprising SEO results of the page.

The first surprise was that Yahoo has already spidered the site and is showing a backlink from Del.icio.us. The second surprise was a Google search for the blog post title “Shopping For Tents” shows two results on the home page for the post. One leads to Digg and the second leads to Reddit. So in less than a week we were able to get our blog post onto the first page of Google for a phrase with over 1.8 million competing pages purely on the strength of links from social media sites.
Overall the blog post has been viewed 268 times this week. The social media sites sending traffic to the blog are:

This is a preview of Social Media Traffic - Tuesday. Read the full post (161 words, 1 image, estimated 39 secs reading time)

{ 1 comment }

Social Media Traffic - Monday

Monday kicked off a new week and another social media experiment. This week we are using an article called Shopping for Tents to measure what social media sites sent traffic to the blog post.

We posted the blog article late Friday and then spent most of today submitting the article to the 30+ social media sites listed below. Even using Social Poster this process still took a couple of hours to complete. The up-side is that we now have the username Social Media on almost every social media blog:)

This is a preview of Social Media Traffic - Monday. Read the full post (210 words, 1 image, estimated 50 secs reading time)

{ 0 comments }

This Weeks Social Media Experiment

This week I will continue our ongoing experiment to see what social media sites send traffic. The article that we are using is titled “Shopping for Tents”. We posted the article on Friday to ensure that we would have no problems adding it to the social networks today.

The blog we are using is relatively new with no real traffic to speak of. That way the name or title of the blog will not impact the traffic that we get. As with last week we are not trying to “game” any of the social engines by asking people to vote for the story and we are tracking the referrals to the site using Google Analytics.

This is a preview of This Weeks Social Media Experiment. Read the full post (211 words, 1 image, estimated 51 secs reading time)

{ 0 comments }

What Social Media Sites Send Traffic – Day 4

So our experiment to see what social media sites drive traffic is coming to a close and we have gathered a lot of interesting data. From the traffic data, I was surprised to see that Reddit sent the second most amount of traffic, after StumbleUpon.

StumbleUpon is a really good source of social media traffic and I highly recommended that you include this as part of your social marketing strategy.

Since I made no attempt to “game” the social media sites by asking people to vote for this article, I was not surprised that Digg traffic was a low as it was.

This is a preview of What Social Media Sites Send Traffic – Day 4. Read the full post (271 words, 1 image, estimated 1:05 mins reading time)

{ 4 comments }

What Social Sites Send Traffic - Day 3

This is day three of our experiment to see what social media sites drive traffic. Here are the links to the previous day’s articles (day 1, day 2).

Traffic Update

We are using Google Analytics to measure the traffic from each social site. So far this week the traffic data looks like this:

• Stumbleupon.com – 132 visits
• Reddit.com – 37 visits
• Digg.com – 8 visits
• Technorati.com – 3 visits
• Indianpad.com – 3 visits
• Netscape.com -2 visits
• Myweb2.search.yahoo.com – 2 visits

This is a preview of What Social Sites Send Traffic - Day 3. Read the full post (344 words, 1 image, estimated 1:23 mins reading time)

{ 3 comments }

What Sites Send Traffic – Day 2

Yesterday I wrote about a test that we are running to see what social media sites send traffic.

We are using Google Analytics to measure the traffic from each social site. After the first day, the traffic data looked like this:

• Stumbleupon.com – 132 visits
• Reddit.com – 33 visits
• Digg.com – 8 visits
• Technorati.com – 3 visits
• Indianpad.com – 2 visits

The following sites sent 0 traffic on the first day.
• Netscape.com
• Del.icio.us
• Google.com/Bookmarks
• Myweb2.search.yahoo.com
• Socialogs.com
• Furl.net
• Diigo.com
• Wirefan.com
• Bibsonomy.org
• Looklater.com
• Blinklist.com

This is a preview of What Sites Send Traffic – Day 2. Read the full post (220 words, 1 image, estimated 53 secs reading time)

{ 7 comments }

What Social Site Sends Traffic?

When you mention social media sites to business owners or marketing professionals, one of the first questions we often get asked, is whether these social sites can drive any traffic to a web site.

Recently we conducted an experiment for a client using a blog article that they had written. We then submitted that blog post to the following social media sites: