As a father of a 12 year-old daughter I am very aware of the influence that social media sites like Facebook can have on teens and pre-teens. So when should you let your child onto these social media sites? That is one of the questions of Retrevo.com‘s latest Gadgetology study that looked at parenting, technology, and social media.
Study Highlights Read more... (507 words, 2 images, estimated 2:02 mins reading time)
- 30% of parents think 13 – 15 years old is the right age to get a social media page
- 36% of parents think 16 – 18 is the right age to get a social media page
One of the most asked questions about Twitter, is how many followers do I need? What sort of reach do I need on Twitter to successfully generate leads?
Well according to a recent study by Hubspot called 2010 State of Inbound Marketing (PDF) that sweet spot is between 100 and 500 followers. Hubspot data showed that companies with 100 to 500 followers generated 146% more monthly leads than those with 21 to 100 followers. Growing a large following of thousands of followers does not appear top generate any additional leads lift.
Read more... (158 words, 2 images, estimated 38 secs reading time)
I came across a fascinating new study from Retrevo.com about social media addiction. At first glance I was shocked at the addiction level that people have to sites like Facebook and Twitter, but after travelling for the last two weeks and seeing people checking and updating these sites from their phones, I came to better understand the numbers.
The study asked 1,000 social media user’s questions such as when, where, and how much time they spend on sites and services like Facebook and Twitter. Here are the some of the results. Read more... (415 words, 3 images, estimated 1:40 mins reading time)
I received some interesting data today from Dessert Gallery (DG), a Houston-based cafe chain about their recent Facebook fan page campaign.
Utpal Dholakia, associate professor of management at Rice University’s Jones Graduate School of Business, and Emily Durham, a Jones School alumna and founder of Restaurant Connections, a Houston?based restaurant consultancy surveyed customers of Dessert Gallery (DG).
The study, based on surveys of more than 1,700 respondents over a three-month period, found that compared with typical Dessert Gallery customers, the company’s Facebook fans: Read more... (185 words, estimated 44 secs reading time)
- Made 36 percent more visits to DG’s stores each month.
This is a preview of
A Successful Facebook Marketing Campaign
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Really interesting article in the Boston Globe yesterday on how the Boston Celtics are using social media to not only increase revenues, but also to reach out to fans who cannot see the team live.
What the Celtics are doing?
The primary goal of the Celtics online efforts is to drive people to their web site. Celtics.com features GameTime Live, an application that features real time scores, tweets, and blogging with supporters throughout the world. The team beta-tested GameTime Live during the 2009 postseason, and more than 50,000 unique visitors checked it out during the triple-overtime loss to the Chicago Bulls in Game 6 of the first round. Read more... (545 words, 1 image, estimated 2:11 mins reading time)
Getting results from Twitter campaigns are rare but Computerworld had an interesting article on the Georgia Aquarium which sold 2,500 admission tickets through Facebook, MySpace and Twitter earlier this year.
To get its social media followers to take action, the aquarium offered 25% to 40% off admission prices from February through May to people who followed it on Twitter or signed on as Facebook or MySpace fans.
The campaign used a specific URL for the promotion which allowed the aquarium to track sales directly, according to Dave Santucci, vice president of marketing and communication.
Buy using a specific URL for the campaign the Aquarium was able to measure the ROI of the campaign. Read more... (168 words, estimated 40 secs reading time)
Buried in the Reuters article last week about Dell was some interesting information about a small company that is also finding financial success on Twitter. New Orleans-based Naked Pizza, which turns $1 million in sales annually, is “betting the farm” on its Twitter presence according to co-founder Jeff Leach.
The company, which created a Twitter presence about two and a half months ago and has about 4,300 followers, last week said nearly 69 percent of sales generated during a one-day Twitter advertising blitz came from customers drawn in from the site. Read more... (331 words, 1 image, estimated 1:19 mins reading time)
This is an updated story from a post I wrote in February called How Dell is using Twitter to increase sales
Dell said last week that it has generated more than $3 million in sales from Twitter followers. Dell has been on twitter for about two years now and says that it made more than $1 million in the past 6 months.
“We’re going to watch it over time to make sure it’s tracking at the right level,” said Lionel Menchaca, Dell’s chief blogger. “It is trending upward and that’s what we’re going to be looking at overall.” Read more... (231 words, 1 image, estimated 55 secs reading time)
Great interview of Scott Monty by Amber Cadabra from Altitude Branding. Scott is head of social media at Ford Motor Company and he had some very interesting things to say about how Ford uses social media.
Three interesting points that Amber and Scott discussed were:
What do you believe is the single biggest mistake companies make when integrating social media into their efforts? Read more... (338 words, estimated 1:21 mins reading time)
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Case Study: Ford’s Approach to Social Media
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One of my goals this summer was to get more involved with Twitter and see how companies are using it. While I was researching the post about how a Wine Retailer is Using Twitter to reach a whole new audience I came across Rae Hoffman’s post titled “An Actual “Non Big Brand” Twitter Case Study”
Rae’s case study is about a a BlackBerry related website called BBGeeks . BBGeeks has had a Twitter account for around eight months now and has grown from zero to over 500 followers in that time. For a web site targeting a very niche market, this is pretty impressive. Read more... (793 words, estimated 3:10 mins reading time)
