Archive for the ‘Demographics’ Category
Understanding Generation X and Y Demographics
Generation Y are those in the 18- to 28-year-old range and as you might imagine they are the most tech savvy of any generation. That means that if you are a company targeting this demographics that you need to be aware of what and how these twenty-something’s are using technology. Forrester recently released its 2008 North America Technographics Benchmark survey and here are some of the findings for the Generation X and Y group.
Generation Y Stats
- 90% of Gen Y own a computer (I would have expected it to be a little higher)
- 82% own a mobile phone
Filed under Demographics : Comments (2) : Aug 6th, 2008
MySpace Numbers Look Strange
I was reading in Advertising Age Cartier, a brand better known for diamond necklaces and $10,000 watches, will advertise its latest collection, Love by Cartier on MySpace,
Now this is not the first time that a luxury brand has hooked up with a social network. Last year I blogged about how Neiman Marcus had picked YouTube as a place to publicize its 100-year anniversary.
What surprised me where comments by Travis Katz, managing director-international operations for MySpace.
Travis was talking abut MySpace demographics and he claimed that:
Tags: MySpace
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Jul 6th, 2008
MySpace Losing Video Ground
It has been a bad week for Rupert Murdoch and MySpace. Last week we wrote about how Facebook has passed MySpace in total visitors for the first time and now Compete releases data that shows MySpace is rapidly losing market share to Google and Yahoo.
MySpace has traditionally made money because of its heavy focus on entertainment (nee video), so the alarm bells must be going off at News Corp. that MySpace has seen its online video market share fall from 8.9% to 5.1% in one year. That is a 42% drop which is huge.
Tags: MySpace, video
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Jun 30th, 2008
Baby Boomers and Social Networks
Earlier this week I looked at the demographics of blog readers which showed that the younger the user, the more likely he or she was to read or keep a blog on a weekly basis.
I focus so much on demographic data because it is important to understand who is using social networking sites before you start advertising on them. Recently I looked at some new social network user demographics which indicated that the Facebook demographic skews female and under 25, compared to other major social networks. That is important information to know if you are building a Facebook application.
Tags: , Demographics, Facebook, MySpace, social networks
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Jun 12th, 2008
Blogs Not For Everyone
A Deloitte & Touche study earlier this year looked at the different activities that users do online by age. The data is fascinating look at how we interact online.
The younger the user, the more likely he or she was to read or keep a blog on a weekly basis. For example, 55% of millennials (ages 13 to 24) surveyed read a blog, and the percentages declined for every age cohort in the study until reaching just 16% for matures (ages 61 to 75).
Tags: blogs
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Jun 9th, 2008
Social Network User Demographics
I came across a fascinating report on the demographics of social network users. Rapleaf ooked at user profiles and demographcs for the major social networking sites (MySpace, LinkedIn, Friendster, Plaxo, and Hi5 ) as well as for Facebook. The data is fascinating.
Summary Numbers
- The greatest overlap between OpenSocial container sites exists between MySpace and Hi5, in which 43% of Hi5 users also use MySpace.
- Facebook users are 63% female and 36% male whereas the sites integrated with the OpenSocial platform are 61% female and 38% male
Tags: and Hi5, Demographics, Facebook, Friendster, LinkedIn, MySpace, Plaxo, social networks
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May 29th, 2008
YouTube Audience Ages
Heather Dougherty at Hitwise had an interesting post last week about people are spending more time on video web sites and search engines and social networks are now accounting for an equal share of referred traffic to these sites.
What I found most interesting was this graphic about the demographics of the YouTube audience.
Video web sites have started to attract a more mainstream (older) audience. For the 4 weeks ending April 12, 2008 the percentage of YouTube’s traffic of 18-24 year old declined from 30% to 21%. The biggest percentage jump in traffic came from the over 55 age group. Who would have thought that 20% of YouTube’s traffic came from those over the age of 55?
Filed under Demographics, Social Media Marketing, Social Media Optimization : Comments (3) : Apr 22nd, 2008
Social Media Marketing For Businesses
If you are in the B2B vertical and are thinking about adding social media marketing to your marketing mix, here are 3 questions you should ask yourself before launching your social media campaign.
1. Who is the target audience?
Who are you trying to reach via social networks and does your target audience participate in social networks? Understand the demographics of the social networking sites that you are looking to target before you begin your campaign and make sure that you can reach the right people online.
Filed under Demographics, Social Media Optimization : Comments (1) : Mar 15th, 2008
Top 10 Social Bookmarking Sites
The number of social bookmarking sites has exploded in the last year, leaving someone new the space probably a bit overwhelmed at where to start. If you are new to social networking understand that each social networking site is different, it attracts a different audience with different interests. Thus what interests someone on Reddit might not appeal to anyone on Digg.
So who are the main players in the social bookmaking space? And what is the profile of the typical user of these social bookmarking sites? The answers below might surprise you!
Filed under Demographics, Social Media Marketing, Social Media Optimization : Comments (29) : Mar 5th, 2008
Social Media Demographics - Part 2
The social media demographics analysis that comsScore released early this week hopefully will clean up the common misconception that all social media networks are alike. That there is no real difference from one user-generated (UG) site to another and thus marketers can employ a common tactic successfully across the whole network. The demographic data shows not only how each of the major social networks attracts a different demographic group, but that as the social network sites become more mainstream those demographics will skew upwards as a larger percentage of the general population joins in.
Filed under Brand Marketing, Demographics, Social Media Marketing, Social Media Optimization : Comments (2) : Oct 6th, 2006
