Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average.
The “American Millennials” survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just over a third of older adults. Read more... (348 words, 2 images, estimated 1:24 mins reading time)
This is a preview of
How Older Adults React to Brands on Social Networks
.
Read the full post (348 words, 2 images, estimated 1:24 mins reading time)
Coyle Media has created a great info-graphic providing insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. Take a look…
[Via Coyle Media]
Some of the items that I found to be most interesting were: Read more... (184 words, 1 image, estimated 44 secs reading time)
- 78% attended at least one game, which is particularly impressive since only 68% live within the team’s metro area.
- 87% check Twitter multiple times a day, but only about 1/3 of these users have used a geolocation service. While geolocation has a lot of potential, the adoption rate is still much slower than other forms of social media usage.
The number of daily deal sites has exploded in the last six months with Groupon and LivingSocial the two dominate sites in this market. But while both play in the same space, there are huge differences in the geographies and demographics of the two sites.
For example the comScore analysis found that LivingSocial had more of an East Coast bias to it, while Groupon is more entrenched amongst Midwest and West Coast-based consumers.
Read more... (275 words, 2 images, estimated 1:06 mins reading time)
This is a preview of
The Big Difference Between Groupon and LivingSocial
.
Read the full post (275 words, 2 images, estimated 1:06 mins reading time)
When people are looking to find local businesses, search is still king according to research from the Local Search Association (formerly the Yellow Pages Association).
Two things jumped out at me when looking at this chart. One is that the yellow page numbers seem incredibly high. Have 62% of people really used the yellow pages in the last month?
The second is how far down social media is on this list. Is social media really the 9th most used source to fine a local business today? Is social media really behind newspapers, directories, store circulars and internet yellow pages?
Read more... (251 words, 2 images, estimated 1:00 mins reading time)
This is a preview of
When Looking For a Local Business Search Still Rules
.
Read the full post (251 words, 2 images, estimated 1:00 mins reading time)
Winning the NBA championship paid off for the Dallas Mavericks both on and off the court. The Mavs saw the biggest percentage gains in number of Facebook “likes” and number of Twitter followers among all 16 playoff teams during the 2011 postseason, up 156% and 97%, respectively, between April 15 and June 13.
All 16 teams saw double-digit percentage gains on their official Facebook pages; the league’s official page also saw a 17.5 percent bump.
Below are the counts for each team, ranked in order of Facebook gains.
Read more... (296 words, estimated 1:11 mins reading time)
This is a preview of
What Winning NBA Title Meant To Dallas Mavericks Socially
.
Read the full post (296 words, estimated 1:11 mins reading time)
Some new data shows that older users on Facebook have started to connect more with brands than they did in the past.
As recently as September 2010, based on research from Wedbush Securities, it seemed as if engaging with a brand in Facebook was just not something that interested Facebook users who are over 55. According to that report, only about one in four of Facebook’s oldest users had “liked” a brand on the site, compared with 60% of those ages 18 to 34. Read more... (280 words, 1 image, estimated 1:07 mins reading time)
eMarketer is estimating that 132.5 million people in the US will use Facebook this year, up from 116.8 million people last year. By ;2013, that number is expected to increase to 152.1 million.
Number of Facebook users in the U.S.
From the eMarketer graph above, it is quite apparent that Facebook’s growth in the U.S. is flattening out and most people who are going to use Facebook are already signed up.
The growth that Facebook is seeing is primarily amongst older boomers and seniors. At the same time, teens and young adults will continue to form the core of Facebook’s audience, with penetration rates among these groups ranging from 80% to 89% of internet users by 2013. Read more... (121 words, 1 image, estimated 29 secs reading time)
This is a preview of
Facebook to Reach 132.5 Million Users in the US This Year
.
Read the full post (121 words, 1 image, estimated 29 secs reading time)
Between iPhone tracking, PSN hacking, Facebook fine print, and elected officials getting caught with their pants down, the ever-apparent privacy concerns that come with engaging social media have perhaps never been more exposed. The public at large is becoming more and more concerned about the guarantees of their digital privacy. Meanwhile companies and corporations are doing everything they can to harness the social networking age to better target their buyers and users. It’s an interesting series of events, with different perspectives and different motives driving a social drama that might come to dominate the history of our time: which pieces of personal information are private, and which aren’t? Read more... (612 words, estimated 2:27 mins reading time)
This is a preview of
The Demand for Personal Information is Lowered When People Give Their Opinion
.
Read the full post (612 words, estimated 2:27 mins reading time)
According to Adweek, there is bad news for brands who are rushing to social media sites. Young people don’t want to be friends with you! According to a new report from Forrester Research, just 6% of 12-17-year-olds who use the web want to be friends with a brand on Facebook.
Among Web-connected 18-24-year-olds, that figure doubles, which means that only 12% of 18-24-year-old think is ok to friend a brand. Even scarier for brands: Young people don’t want brands’ friendship, and they think brands should go away. Read more... (285 words, estimated 1:08 mins reading time)
This is a preview of
Brands Not Connecting With Young Users Via Social Media
.
Read the full post (285 words, estimated 1:08 mins reading time)
Interesting data from Wedbush about the types of companies that are creating Facebook fan pages. According to their data, local businesses make up 17.6% of Facebook fan pages, while companies come in at 6.3% and products at 3%.
What I wonder when I see data like this whether local businesses are turning to Facebook to create an online presence instead of building out their own web site?
I touched on the dangers of this strategy last year when I wrote a post called “Don’t Build Your Brand On A Third Party Platform” Read more... (122 words, 1 image, estimated 29 secs reading time)
