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How Older Adults React to Brands on Social Networks

Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average. The “American Millennials” survey, conducted by Barkley in advance of […]

Posted By: wilsonreport
Post Date: October 10, 2011
Categories:  Demographics, Facebook,
Tags:  No tag found
Who Follows NHL Clubs on Twitter?

Coyle Media has created a great info-graphic providing insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. Take a look… [Via Coyle Media] Some of the items that I found to be most interesting were: 78% attended at least one game, which is particularly impressive since only 68% live within […]

Posted By: wilsonreport
Post Date: July 28, 2011
Categories:  Demographics,
Tags:  No tag found
The Big Difference Between Groupon and LivingSocial

The number of daily deal sites has exploded in the last six months with Groupon and LivingSocial the two dominate sites in this market. But while both play in the same space, there are huge differences in the geographies and demographics of the two sites. For example the comScore analysis found that LivingSocial had more of an […]

Posted By: wilsonreport
Post Date: July 19, 2011
Categories:  Demographics,
Tags:  No tag found
When Looking For a Local Business Search Still Rules

When people are looking to find local businesses, search is still king according to research from the Local Search Association (formerly the Yellow Pages Association). Two things jumped out at me when looking at this chart. One is that the yellow page numbers seem incredibly high. Have 62% of people really used the yellow pages in the […]

Posted By: wilsonreport
Post Date: July 7, 2011
Categories:  Demographics, SEO,
Tags:  No tag found
What Winning NBA Title Meant To Dallas Mavericks Socially

Winning the NBA championship paid off for the Dallas Mavericks both on and off the court. The Mavs saw the biggest percentage gains in number of Facebook “likes” and number of Twitter followers among all 16 playoff teams during the 2011 postseason, up 156% and 97%, respectively, between April 15 and June 13. All 16 […]

Posted By: wilsonreport
Post Date: July 5, 2011
Categories:  Demographics, Facebook,
Tags:  No tag found
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