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Older Facebook Users Starting To Like Brands

Some new data shows that older users on Facebook have started to connect more with brands than they did in the past. As recently as September 2010, based on research from Wedbush Securities, it seemed as if engaging with a brand in Facebook was just not something that interested Facebook users who are over 55. According […]

Posted By: wilsonreport
Post Date: June 28, 2011
Categories:  Demographics, Facebook,
Tags:  No tag found
Facebook to Reach 132.5 Million Users in the US This Year

eMarketer is estimating that 132.5 million people in the US will use Facebook this year, up from 116.8 million people last year. By ;2013, that number is expected to increase to 152.1 million. From the eMarketer graph above, it is quite apparent that Facebook’s growth in the U.S. is flattening out and most people who […]

Posted By: wilsonreport
Post Date: June 24, 2011
Categories:  Demographics, Facebook,
Tags:  No tag found
The Demand for Personal Information is Lowered When People Give Their Opinion

Between iPhone tracking, PSN hacking, Facebook fine print, and elected officials getting caught with their pants down, the ever-apparent privacy concerns that come with engaging social media have perhaps never been more exposed. The public at large is becoming more and more concerned about the guarantees of their digital privacy. Meanwhile companies and corporations are […]

Posted By: BrandonLaughridge
Post Date: June 21, 2011
Brands Not Connecting With Young Users Via Social Media

According to Adweek, there is bad news for brands who are rushing to social media sites. Young people don’t want to be friends with you! According to a new report from Forrester Research, just 6% of 12-17-year-olds who use the web want to be friends with a brand on Facebook. Among Web-connected 18-24-year-olds, that figure […]

Posted By: wilsonreport
Post Date: March 27, 2011
Who Has Facebook Fan Pages?

Interesting data from  Wedbush about the types of companies that are creating Facebook fan pages. According to their data, local businesses make up 17.6% of Facebook fan pages, while companies come in at 6.3% and products at 3%. What I wonder when I see data like this whether local businesses are turning to Facebook to create […]

Posted By: wilsonreport
Post Date: February 9, 2011
Categories:  Demographics, Facebook,
Tags:  No tag found
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