A world view of social media

Posted on January 6, 2011 Written by 38 Comments

I came across some really interesting data from  Sysomos, about how social media is a world wide phenomena. A lot of times we get caught up talking about the latest and greatest social networking site or social media tactic that we fail to take a step back and look at who is talking about social media, where are they talking and what industries are the in?

Hopefully this research data was answer some of those questions.

Who:  Read more... (423 words, 5 images, estimated 1:42 mins reading time)

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Filed Under: Demographics, Social Media Marketing

The aging of social networks

Posted on September 15, 2010 Written by 42 Comments

Social networks are not the domain of the young. According to a May 2010 Pew Internet & American Life Project survey, 47% of 50-to-64-year-old internet users and 26% of seniors ages 65 and up indicate that they now use social networking sites.

So why are older Internet users flocking to social sites like Facebook? Well the Pew Study offered three reasons for social networking’s appeal to older adults:  Read more... (181 words, 2 images, estimated 43 secs reading time)

  • They want to reconnect with people from their past.
  • As a gathering place for multiple generations, social networks are useful to parents for learning about the lives of their children and grandchildren.
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Filed Under: Demographics, Facebook, Social Media Marketing

A Look At Twitter Demographics

Posted on February 16, 2010 Written by 48 Comments

I came across this interesting chart from Michael Brito this morning that shows the demographic breakdown of Twitter users by age.

Interestingly the fastest growing segment on Twitter (other than bots) is among people 24 and younger accelerated faster than older folks in 2009, according to comScore.

Unlike most social networks, Twitter started out being more popular with adults, before it caught on with younger users. Last year that changed as celebrity tweets caught on, and mainstream media started talking about the service more.  Read more... (198 words, 2 images, estimated 48 secs reading time)

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Filed Under: Demographics

Targeting Students Via Social Networks

Posted on December 15, 2009 Written by 16 Comments

If your target demographic is college students, there is no better way to reach this group that through Facebook.

According to the “American College Students Survey” Facebook is not only the overwhelming favorite social networking site (SNS) among college students; it may rapidly become the only SNS that matters, according to research by Anderson Analytics.

Among seven leading social networking sites ranked by college students in the Anderson Analytics 2009-2010 GenX2Z American College Student Survey conducted this fall, Facebook was viewed as “cool” by a whopping 82% of males and 90% of females. All other SNS’ were deemed “lame” by significant percentages of both male and female collegiate users. In particular, MySpace–the granddaddy of SNS’–was considered “lame” by the largest portion of college students (31%).  Read more... (377 words, 2 images, estimated 1:30 mins reading time)

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Filed Under: Demographics, Facebook, Social Media Marketing

Facebook Demographics Updated

Posted on September 30, 2009 Written by 16 Comments

I have written earlier this year about The Graying of Facebook. At that point in time comScore was reporting that more than 50% of Facebook’s users in the U.S. are over 35; the single biggest age demographic in the U.S. on Facebook is now between 35 and 44, and that Facebook’s fastest growing demo is 55-plus.

So if it eight month later and I was wondering if these demographic numbers were still correct. According to Inside Facebook, the fastest-growing group of Facebook users in August 2009 were males ages 13 to 17, whose numbers increased by 14.5%, followed by men ages 45 to 54, rising 12.8%. Among women, the highest growth was in the 45 to 54 and 55 to 65 age ranges, which were up 11.8% and 11%, respectively.  Read more... (274 words, 3 images, estimated 1:06 mins reading time)

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Filed Under: Demographics, Facebook, Social Media Marketing

Are advertisers cooling on Twitter?

Posted on August 24, 2009 Written by 23 Comments

A new report from LinkedIn Research Network and Harris Interactive paints a worrisome picture for Twitter. While the research found that 83% of advertisers were familiar with Twitter (and you have to question who the other 17% are!), only 8% of advertisers and consumers think it is a “very effective” promotion tool.

In addition to the 8% of advertisers who said Twitter was very effective for promotion, 50% said it was somewhat effective. More than three in 10 (34%) said it was not very effective and 8% felt it was not effective at all.
twitter3  Read more... (263 words, 2 images, estimated 1:03 mins reading time)

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Filed Under: Brand Marketing, Demographics

Not all social networks have the same audience

Posted on August 19, 2009 Written by 15 Comments

A common mistake that many advertisers make is that they think that all social networks are the same. That the ad campaign they have for Facebook will work on MySpace, Twitter and LinkedIn.

The problem with that approach is that social networkers utilize these sites in different ways depending on their age. So one blanket campaign across the different networks is not effective.

For example, according to Anderson Analytics, Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook. Only 9% of them used Twitter and none used LinkedIn.
gen1  Read more... (205 words, 2 images, estimated 49 secs reading time)

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Filed Under: Brand Marketing, Demographics

Why Do People Use Twitter?

Posted on August 17, 2009 Written by 18 Comments

Last week I blogged about the “Consumer Internet Barometer” study and what it showed Social Networks Demographics.

Within the same report there was some very interesting data about Twitter users and why they use that social network site. Almost half of all users (41.6%) are using Twitter for that purpose while 29.1% used it to update their status, 25.8% to find news and stay updated, 21.7% for work purposes and 9.4% for research.

twitter1

If so many people are using Twitter (and Facebook to some extent) to keep in contact with friends and family, that might explain why so many companies are struggling to make money using Twitter.  Read more... (149 words, 2 images, estimated 36 secs reading time)

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Filed Under: Demographics

Social Networks Demographics

Posted on August 10, 2009 Written by 14 Comments

There is a new study out called the “Consumer Internet Barometer” that has some very interesting insights about Twitter, Facebook and who uses social networks. Throughout the week I will be highlighting several of the points that the Consumer Internet Barometer found.

One interesting demographic point was that nearly one-half of females visited social networking sites, compared with 37.6% of men. And that more than 70% of Internet users under age 35 browsed social networks.

demo1  Read more... (231 words, 3 images, estimated 55 secs reading time)

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Top Twenty Five Social Networking Sites – May 2009

Posted on June 22, 2009 Written by 13 Comments

More bad news for MySpace as Facebook finally passed it last month to become the most popular US social networking site. According to comScore, Facebook totaled 70,278,000 unique visitors, up 97% from May 2008 to May 2009. MySpace audience shrank 5% over the same timeframe, falling to 70,255,000 unique visitors.

Obviously Twitter has seen some tremendous growth in the last 12 months, but I find it interesting that the 5th and 6th biggest social networking sites are MyLife.com and Windows Live Profile! Also, Bebo (an AOL purchase) is slowly making inroads into the U.S. market I would expect to see them continue to grow market share.  Read more... (344 words, 4 images, estimated 1:23 mins reading time)

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Filed Under: Demographics
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