comScore Media Metrix released an analysis today that will surprise many people. The report revealed that while most people bundle the major social networking sites together, they actually appeal to quite different demographic groups. This is great data from comScore. Many marketing managers have the misconception that all social media sites are the same, and thus all they need is a cookie cutter approach that will work across all the whole social network. This analysis debunks that thinking.
Some of the reports highlights:
