Facebook Timeline: Features to Optimize Engagement with Facebook Fans

Posted on April 13, 2012 Written by 13 Comments

It’s been about one week since the mandatory transition for all Facebook pages for brands to the new Timeline format, and for many marketers, this change can throw a monkey wrench into a steady and reliable online presence. Once you get beyond the initial shock of the new style, however, marketers and brands will discover a plethora of new tools and features that will allow them to better utilize their Facebook presence as a true engagement hub, and convert more customers along the way.  Read more... (576 words, 2 images, estimated 2:18 mins reading time)

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Filed Under: Facebook, Social Media Optimization

Facebook Timeline: Features to Optimize Engagement with Facebook Fans

Posted on April 10, 2012 Written by 9 Comments

It’s been about one week since the mandatory transition for all Facebook pages for brands to the new Timeline format, and for many marketers, this change can throw a monkey wrench into a steady and reliable online presence. Once you get beyond the initial shock of the new style, however, marketers and brands will discover a plethora of new tools and features that will allow them to better utilize their Facebook presence as a true engagement hub, and convert more customers along the way.

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Chris Warden

Chris has been passionate about social media since a young age starting his first online company at age 21. He currently serves as CEO of a high end, boutique digital marketing agency. His hobbies include sharing innovative thoughts with like minded individuals and staying as close to the ocean as possible.

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Filed Under: Facebook

Book Review: The Real Truth About Social Media

Posted on December 2, 2011 Written by 36 Comments

I was sent a copy of the book “The Real Truth About Social Media” by Eric Harr. Overall I found this book to be an easy read and full of real life examples of social media successes and failures.

Since the book mainly focuses on core social media fundamentals, strategies and platforms, it is not a book for someone who is experienced in social media, but those those who are relatively new to social media, this is a good buy.

There is a lot of information and insights in the book and some the best points I found were:  Read more... (390 words, 1 image, estimated 1:34 mins reading time)

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Filed Under: Case Studies, Facebook, Social Media Marketing, Twitter

Fortune 500 Companies Still Slow To Embrace Social Media

Posted on November 10, 2011 Written by 27 Comments

Surprisingly data from a University of Massachusetts Dartmouth Center for Marketing Research study that shows while many of the Fortune 500 companies are using Facebook, Twitter and corporate blogs, that usage has not grown in the last 12 months.

The study found that 61% of Fortune 500 companies had an active Twitter account, with at least one new post in the past 30 days.

Looking at previous reports from the Center for Marketing Research, this percentage is up from 35% in 2009 but about the same as 2010, which was 60%. Additionally, there hasn’t been much change when it comes to public-facing corporate blogs, with 23% of Fortune 500 companies using a blog in both 2010 and 2011.  Read more... (357 words, 3 images, estimated 1:26 mins reading time)

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Filed Under: Facebook, Social Media Marketing, Twitter

What People Don’t Become Fans Of Your Page Or Brands

Posted on November 2, 2011 Written by 42 Comments

Companies seem to be in an arms race these days to get people to “like” their Facebook page, as they hope to win more social media fans.

Interestingly a new study from a June 2011 study from ExactTarget, “Subscribers, Fans and Followers: The Meaning of Like,” found that 25% of US Facebook users disagree that marketers should interpret “like” to mean they are a fan or advocate of the company.  Read more... (175 words, 2 images, estimated 42 secs reading time)

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Filed Under: Facebook, Social Media Marketing

Latin America Becoming Facebook Territory

Posted on October 30, 2011 Written by 21 Comments

According to comScore, Internet users inArgentina, Chile, Colombia, Venezuela, Mexico and Peru are overwhelmingly choosing Facebook over any other social network.

comScore also counted five Latin American countries among the top 10 worldwide in terms of Facebook penetration in June 2011, ranging from 86.9% in Venezuela to as high as 90.9% in Chile.

According to comScore’s report, Facebook users in Argentina outnumber those of the next largest social network, Windows Live Profile, by more than 8 million. The gap in Mexico, at more than 11 million, is even wider.  Read more... (173 words, 2 images, estimated 42 secs reading time)

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Filed Under: Facebook, Social Media Marketing

How Older Adults React to Brands on Social Networks

Posted on October 10, 2011 Written by 56 Comments

Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average.

The “American Millennials” survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just over a third of older adults.  Read more... (388 words, 3 images, estimated 1:33 mins reading time)

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Filed Under: Demographics, Facebook, Social Media Marketing, Twitter

Brazil Finally Moving Beyond Orkut

Posted on September 28, 2011 Written by 18 Comments

Google’s orkut has dominated the social network space in Brazil since it was launched in 2004. Brazil is the only place where orkut has gained any sizeable market share, but it looks like Brazilians are finally moving away from orkut and  turning to Facebook and Twitter.

A report from IBOPE Nielsen Online, puts Facebook ahead of orkut in popularity. An August 2011 study found that Facebook had 30.9 million users in Brazil in August 2011, or 68.2% of internet users, while orkut had 29 million users, or 64% of internet users. Twitter came in with 14.2 million, or 31.3% of internet users in the country.  Read more... (321 words, 3 images, estimated 1:17 mins reading time)

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Filed Under: Facebook, Social Media Marketing, Twitter

LA Lakers Dominating Social Media Landscape Amongst US Pro Teams

Posted on September 19, 2011 Written by 20 Comments

The US Sports Social Media Report By Braveheart Sports Network for September 2011 shows that the Los Angeles Lakers are far and away the most dominate US sports franchise in social media.

Braveheart Sports Network looked at the number of Twitter followers and Facebook fans that every NBA, NHL, NFL, MLB and MLS team has, to see who is winning the social media battle online.

It is rare that a brand and/or team can successfully execute a winning social media strategy on both Twitter and Facebook, but the Lakers have found a way to dominate both social media platforms.  Read more... (522 words, 1 image, estimated 2:05 mins reading time)

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Filed Under: Brand Marketing, Facebook, Social Media Marketing, Social Media Optimization, Twitter

Six Reasons Why Creating A Facebook Page Is Not The Right Decision

Posted on September 7, 2011 Written by 43 Comments

Good article by Nichole Kelly titled six reasons not to create a Facebook page.

Nichole writes that ”

Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind.. It’s not surprising then that when faced with building a corporate social media presence, most are turning to Facebook as the answer. Facebook has become the strategy you “won’t get fired for.” “  Read more... (1052 words, 1 image, estimated 4:12 mins reading time)

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Filed Under: Brand Marketing, Facebook, Social Media Marketing
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