I was sent a copy of the book “The Real Truth About Social Media” by Eric Harr. Overall I found this book to be an easy read and full of real life examples of social media successes and failures.
Since the book mainly focuses on core social media fundamentals, strategies and platforms, it is not a book for someone who is experienced in social media, but those those who are relatively new to social media, this is a good buy.
There is a lot of information and insights in the book and some the best points I found were: Read more... (350 words, estimated 1:24 mins reading time)
This is a preview of
Book Review: The Real Truth About Social Media
.
Read the full post (350 words, estimated 1:24 mins reading time)
Surprisingly data from a University of Massachusetts Dartmouth Center for Marketing Research study that shows while many of the Fortune 500 companies are using Facebook, Twitter and corporate blogs, that usage has not grown in the last 12 months.
The study found that 61% of Fortune 500 companies had an active Twitter account, with at least one new post in the past 30 days.
Looking at previous reports from the Center for Marketing Research, this percentage is up from 35% in 2009 but about the same as 2010, which was 60%. Additionally, there hasn’t been much change when it comes to public-facing corporate blogs, with 23% of Fortune 500 companies using a blog in both 2010 and 2011. Read more... (317 words, 2 images, estimated 1:16 mins reading time)
This is a preview of
Fortune 500 Companies Still Slow To Embrace Social Media
.
Read the full post (317 words, 2 images, estimated 1:16 mins reading time)
Companies seem to be in an arms race these days to get people to “like” their Facebook page, as they hope to win more social media fans.
Interestingly a new study from a June 2011 study from ExactTarget, “Subscribers, Fans and Followers: The Meaning of Like,” found that 25% of US Facebook users disagree that marketers should interpret “like” to mean they are a fan or advocate of the company. Read more... (135 words, 1 image, estimated 32 secs reading time)
This is a preview of
What People Don’t Become Fans Of Your Page Or Brands
.
Read the full post (135 words, 1 image, estimated 32 secs reading time)
According to comScore, Internet users inArgentina, Chile, Colombia, Venezuela, Mexico and Peru are overwhelmingly choosing Facebook over any other social network.
comScore also counted five Latin American countries among the top 10 worldwide in terms of Facebook penetration in June 2011, ranging from 86.9% in Venezuela to as high as 90.9% in Chile.
According to comScore’s report, Facebook users in Argentina outnumber those of the next largest social network, Windows Live Profile, by more than 8 million. The gap in Mexico, at more than 11 million, is even wider. Read more... (133 words, 1 image, estimated 32 secs reading time)
Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average.
The “American Millennials” survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just over a third of older adults. Read more... (348 words, 2 images, estimated 1:24 mins reading time)
This is a preview of
How Older Adults React to Brands on Social Networks
.
Read the full post (348 words, 2 images, estimated 1:24 mins reading time)
Google’s orkut has dominated the social network space in Brazil since it was launched in 2004. Brazil is the only place where orkut has gained any sizeable market share, but it looks like Brazilians are finally moving away from orkut and turning to Facebook and Twitter.
A report from IBOPE Nielsen Online, puts Facebook ahead of orkut in popularity. An August 2011 study found that Facebook had 30.9 million users in Brazil in August 2011, or 68.2% of internet users, while orkut had 29 million users, or 64% of internet users. Twitter came in with 14.2 million, or 31.3% of internet users in the country. Read more... (281 words, 2 images, estimated 1:07 mins reading time)
The US Sports Social Media Report By Braveheart Sports Network for September 2011 shows that the Los Angeles Lakers are far and away the most dominate US sports franchise in social media.
Braveheart Sports Network looked at the number of Twitter followers and Facebook fans that every NBA, NHL, NFL, MLB and MLS team has, to see who is winning the social media battle online.
It is rare that a brand and/or team can successfully execute a winning social media strategy on both Twitter and Facebook, but the Lakers have found a way to dominate both social media platforms. Read more... (482 words, estimated 1:56 mins reading time)
This is a preview of
LA Lakers Dominating Social Media Landscape Amongst US Pro Teams
.
Read the full post (482 words, estimated 1:56 mins reading time)
Good article by Nichole Kelly titled six reasons not to create a Facebook page.
Nichole writes that ”
Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind.. It’s not surprising then that when faced with building a corporate social media presence, most are turning to Facebook as the answer. Facebook has become the strategy you “won’t get fired for.” “ Read more... (1012 words, estimated 4:03 mins reading time)
This is a preview of
Six Reasons Why Creating A Facebook Page Is Not The Right Decision
.
Read the full post (1012 words, estimated 4:03 mins reading time)
Good case study on eMarketer about how Snack Brand was able to double the number of its Facebook likes through Social coupon. Here is the case study that they presented:
Snack Factory’s 6-year-old Pretzel Crisps brand had only a tiny presence on Facebook with just 800 “likes” when Jason Harty, director of field and interactive marketing, came aboard in June 2010. While that number increased to 1,800 nine months later, Harty wanted to experiment with a variety of strategies, including social sampling on Twitter, to help lure new customers to the brand. Read more... (537 words, estimated 2:09 mins reading time)
This is a preview of
How Snack Brand Doubled Its Facebook ‘Likes’ Through Social Coupon
.
Read the full post (537 words, estimated 2:09 mins reading time)
Yesterday I wrote about a Coyle Media info-graphic that provided insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. The obvious question after seeing that graphic was, what about Facebook? Well Coyle Media provided that data and here are the results.
I am surprised at the similarities between the two studies. Facebook fans are a little more passionate than Twitter fans, but numbers like “Likely To Buy” or “attend a game” are very similar.
Permanent link to this post (82 words, 1 image, estimated 20 secs reading time)
