How Snack Brand Doubled Its Facebook ‘Likes’ Through Social Coupon

Posted on August 25, 2011 Written by 35 Comments

Good case study on eMarketer about how Snack Brand was able to double the number of its Facebook likes through Social coupon. Here is the case study that they presented:

Snack Factory’s 6-year-old Pretzel Crisps brand had only a tiny presence on Facebook with just 800 “likes” when Jason Harty, director of field and interactive marketing, came aboard in June 2010. While that number increased to 1,800 nine months later, Harty wanted to experiment with a variety of strategies, including social sampling on Twitter, to help lure new customers to the brand.  Read more... (577 words, 1 image, estimated 2:18 mins reading time)

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Filed Under: Facebook, Social Media Marketing

Who Follows NHL Teams On Facebook?

Posted on July 29, 2011 Written by 26 Comments

Yesterday I wrote about a Coyle Media info-graphic that provided insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. The obvious question after seeing that graphic was, what about Facebook? Well Coyle Media provided that data and here are the results.

I am surprised at the similarities between the two studies. Facebook fans are a little more passionate than Twitter fans, but numbers like “Likely To Buy” or “attend a game” are very similar.

 

 Read more... (122 words, 2 images, estimated 29 secs reading time)

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Filed Under: Facebook, Social Media Marketing

Social Media Most Effective Marketing Channel For SMB’s

Posted on July 26, 2011 Written by 26 Comments

According to a survey last month by MerchantCircle of nearly 5,000 local business owners  “Creating a profile on a social network” was named the most effective marketing or advertising tactic.

Additionally, 34% of respondents in the Deluxe Corp. study in May who had used social media said it helped them reach new potential customers and 15% said it increased sales.

Couple of things from the table stood out for me. One is that almost 41% of small business owners say that simply creating a profile on a social network is an effective marketing move. The survey also mentioned that 66% of local merchants are using Facebook for marketing, so I assume that most of those profiles are being created on Facebook.  Read more... (257 words, 2 images, estimated 1:02 mins reading time)

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Filed Under: Brand Marketing, Case Studies, Facebook, Social Media Marketing

Interesting Facebook and Twitter Divergence Amongst Sports Fans

Posted on July 11, 2011 Written by 24 Comments

Avid sports fans use Facebook to follow their favorite, but when game time comes, fans prefer the interactivity of Twitter according to a survey conducted by Catalyst Public Relations on behalf of SportsBusiness Journal.

More than three-quarters of avid sports fans who use social media to keep up with their favorite teams use Facebook to interact with their favorite clubs, according to the survey results.

Sites Used By Fans To Follow/Discuss Their Favorite Team(s)
Facebook

  • MLB 83%
  • NBA 77%
  • NFL 86%
  • College Football 79%
  • College Basketball 74%

YouTube  Read more... (378 words, 1 image, estimated 1:31 mins reading time)

  • MLB 22%
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Filed Under: Facebook, Social Media Marketing, Social Media Optimization, Twitter

What Winning NBA Title Meant To Dallas Mavericks Socially

Posted on July 5, 2011 Written by 16 Comments

Winning the NBA championship paid off for the Dallas Mavericks both on and off the court. The Mavs saw the biggest percentage gains in number of Facebook “likes” and number of Twitter followers among all 16 playoff teams during the 2011 postseason, up 156% and 97%, respectively, between April 15 and June 13.

All 16 teams saw double-digit percentage gains on their official Facebook pages; the league’s official page also saw a 17.5 percent bump.

Below are the counts for each team, ranked in order of Facebook gains.

   Read more... (336 words, 1 image, estimated 1:21 mins reading time)

FACEBOOK “LIKES”
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Filed Under: Demographics, Facebook, Social Media Marketing, Twitter

Older Facebook Users Starting To Like Brands

Posted on June 28, 2011 Written by 27 Comments

Some new data shows that older users on Facebook have started to connect more with brands than they did in the past.

As recently as September 2010, based on research from Wedbush Securities, it seemed as if engaging with a brand in Facebook was just not something that interested Facebook users who are over 55. According to that report, only about one in four of Facebook’s oldest users had “liked” a brand on the site, compared with 60% of those ages 18 to 34.  Read more... (320 words, 2 images, estimated 1:17 mins reading time)

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Filed Under: Demographics, Facebook, Social Media Marketing

Facebook to Reach 132.5 Million Users in the US This Year

Posted on June 24, 2011 Written by 14 Comments

eMarketer is estimating that 132.5 million people in the US will use Facebook this year, up from 116.8 million people last year. By ;2013, that number is expected to increase to 152.1 million.

Number of Facebook users in the U.S.

From the eMarketer graph above, it is quite apparent that Facebook’s growth in the U.S. is flattening out and most people who are going to use Facebook are already signed up.

The growth that Facebook is seeing is primarily amongst older boomers and seniors. At the same time, teens and young adults will continue to form the core of Facebook’s audience, with penetration rates among these groups ranging from 80% to 89% of internet users by 2013.  Read more... (161 words, 2 images, estimated 39 secs reading time)

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Filed Under: Demographics, Facebook

How Burt’s Bees Uses Social Media

Posted on June 15, 2011 Written by 19 Comments

Good interview with Melissa Sowry, Content and Social Media Manager for Burt’s Bees recently on eMarketer, in which Melissa spoke about how Burt’s Bees uses social media to create buzz about its products, especially Facebook. Burt’s Bees have been able to grow their Facebook fan base from 98,000 to more than 370,000.

Here are some excerpts from that interview:

eMarketer: What drives online word-of-mouth for your brand?

Sowry: Beauty is a category where people take recommendations from their friends and talk about what’s new. They also look to experts for suggestions. For example, if we get a placement in Marie Claire or Lucky where they’re raving about the new tinted lip balm, we might share the link to the page.  Read more... (726 words, 1 image, estimated 2:54 mins reading time)

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Filed Under: Brand Marketing, Facebook, Interviews, Social Media Marketing

How Social Media Expectations Change Over Time

Posted on June 10, 2011 Written by 31 Comments

I found the results of a new study from Brandon Hall Group and Covario fascinating. Well all know that usage of social media as a marketing channel continues to increase. But as you gain more experience doing social media marketing, does your expectations change?

And the answer is yes. According to the survey, the more experienced that marketers became in social media marketing, the more uses they saw for it.

   Read more... (289 words, 3 images, estimated 1:09 mins reading time)

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Filed Under: Facebook, Social Media Marketing, Twitter

Kaiser Chiefs Use Facebook To Sell Out Two Concerts

Posted on June 6, 2011 Written by 7 Comments

The music industry was one of the earlier movers on social networks, and it was mainly because of the support of bands that MySpace grew as big as they did.

So I found it really interesting to read an email from Ricky Wilson Of The Kaiser Chiefs to music industry columnist Bob Lefsetz.

In the email, Ricky Wilson spoke about how the Kaiser Chiefs were using the web and Facebook to interact with their fans. Wilson then mentioned:

“We just sold all our tickets for our first two gigs exclusively on our facebook page, which worked a treat”  Read more... (291 words, 1 image, estimated 1:10 mins reading time)

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Filed Under: Facebook, Social Media Marketing
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