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Interview with Brian Nicoletti

We recently had the chance to chat with Brian Nicoletti, a freelance marketing consultant and social media expert based out of the Jersey Shore. Brian has been involved in web marketing and digital media since 2005; at Corporate Insight, a market research firm based in midtown Manhattan, he served as an analyst, and witnessed firsthand […]

Posted By: CWarden
Post Date: October 1, 2012
Categories:  Interviews,
Interview With Kris Narayanan, VP Digital Marketing At Samsung

Ready good interview by eMarketer’s Kimberly Maul of Kris Narayanan, vice president of digital marketing at Samsung. Narayanan oversees Samsung’s paid, earned and owned social media programs and had some interesting comments on how the consumer electronics giant uses social media, how social media ads have performed so far and what trends he sees in […]

Posted By: wilsonreport
Post Date: November 4, 2011
How Burt’s Bees Uses Social Media

Good interview with Melissa Sowry, Content and Social Media Manager for Burt’s Bees recently on eMarketer, in which Melissa spoke about how Burt’s Bees uses social media to create buzz about its products, especially Facebook. Burt’s Bees have been able to grow their Facebook fan base from 98,000 to more than 370,000. Here are some […]

Posted By: wilsonreport
Post Date: June 15, 2011
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The Future’s Not Ours to See, It’s Ours to Figure Out

The best marketers out there always know what’s around the corner. It takes more than keeping up on the trends of the particular marketed item or service; it involves integrating a grand comprehension of global activity into the individualized business strategy of a client. Often this is only possible when you have the cognitive skill […]

Posted By: BrandonLaughridge
Post Date: June 2, 2011
Categories:  Interviews,
Tags:  No tag found
How Carnival Cruise Lines Use Social Media

Really good interview with Stephanie Leavitt of Carnival Cruise Lines over at eMarketer. In the interview, Stephanie spoke about Carnival’s social media campaign for its newest ship, the Magic, and the kinds of marketing that resonate with Carnival’s Facebook fans. Here are some of the highlights from the interview. eMarketer: What is your social media […]

Posted By: wilsonreport
Post Date: February 28, 2011
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