We recently had the chance to chat with Brian Nicoletti, a freelance marketing consultant and social media expert based out of the Jersey Shore. Brian has been involved in web marketing and digital media since 2005; at Corporate Insight, a market research firm based in midtown Manhattan, he served as an analyst, and witnessed firsthand the shift towards digital and social media marketing from some of the world’s top financial services firms.
Ready good interview by eMarketer’s Kimberly Maul of Kris Narayanan, vice president of digital marketing at Samsung. Narayanan oversees Samsung’s paid, earned and owned social media programs and had some interesting comments on how the consumer electronics giant uses social media, how social media ads have performed so far and what trends he sees in the marketplace.
eMarketer: What does Samsung focus on with the paid, owned and earned aspects of its social media program?
Good interview with Melissa Sowry, Content and Social Media Manager for Burt’s Bees recently on eMarketer, in which Melissa spoke about how Burt’s Bees uses social media to create buzz about its products, especially Facebook. Burt’s Bees have been able to grow their Facebook fan base from 98,000 to more than 370,000.
Here are some excerpts from that interview:
eMarketer: What drives online word-of-mouth for your brand?
Sowry: Beauty is a category where people take recommendations from their friends and talk about what’s new. They also look to experts for suggestions. For example, if we get a placement in Marie Claire or Lucky where they’re raving about the new tinted lip balm, we might share the link to the page.
The best marketers out there always know what’s around the corner. It takes more than keeping up on the trends of the particular marketed item or service; it involves integrating a grand comprehension of global activity into the individualized business strategy of a client. Often this is only possible when you have the cognitive skill to contemplate multiple socio-economic factors at once while also knowing what the wants and needs are on the consumer end of the chain. In the world of social media, where the technology is so unpredictably powerful it can take down tyrants, the ability to foresee the future of Facebook and other powerhouses of social media is a highly prized skill.
Really good interview with Stephanie Leavitt of Carnival Cruise Lines over at eMarketer. In the interview, Stephanie spoke about Carnival’s social media campaign for its newest ship, the Magic, and the kinds of marketing that resonate with Carnival’s Facebook fans. Here are some of the highlights from the interview.
eMarketer: What is your social media strategy for 2011?
Stephanie Leavitt: Social media is now a big component of our overall marketing strategy. We try to embed a little bit of social media in pretty much everything that we do. Our goal is to help educate consumers on the value of cruising, and specifically, we’re trying to use social media to better connect with first-time cruisers—people who have never cruised before.
Earlier this month I, along with Joel Davis of agency:2, was interviewed by Mike Filsaime of Marketingdotcom.com about social media marketing. Below are my answers to Mike’s questions.
1) What should an online marketer’s primary goal be when utilizing social media?
In establishing a primary goal for social media, marketers first need to define what they are trying to accomplish via social media marketing; e.g. increase the number of Twitter followers, increase the number of Facebook fans, or drive traffic to a webpage.
This month Ian Bardorf steps into the interview chair as part of our ongoing series of interviewing people who are doing interesting things in the social media marketing space.
Ian runs a search marketing company called Bardorf Marketing. What I find interesting about Ian is thta he is having success using social media marketing sites like YouTube to help attorneys generate new clients.
Ian, you run a search marketing company Bardorf Legal Marketing. Can you tell me about your company?
While most of the social media attention is on Facebook and Twitter, some companies are having a lot of success using other social media channels like YouTube.
One of the companies is VitaVie Financial Planning which is run by Kristin Harad, a Certified Financial Planner in San Francisco. I recently had a chance to learn more about Kristin’s business and how she is using video to grow her business.
Q: Kristin, you run a Financial Planning company VitaVie Financial Planning. Can you tell me a little bit about your company?
KIAH-TV in Houston had a story recently on the town of Baytown Texas and how they are using social media to bring tourists to their town.
Baytown is located near Houston and Patti Jett, a public affairs coordinator with the city of Baytown, said social media sites like Facebook have been instrumental in attracting tourists from all over.
“Our target audience being teenagers, young families with children – the kind of people that would come to a water park; people that would use a water park – social media is one of their primary ways of getting information,” Jett said. “We just opened the water park in June of 2010, and already we have over 12,000 friends on Facebook. We posted the commercial on You Tube, and the You Tube commercials already had about 13,000 hits on it.”
I came across a great interview on Memeburn yesterday where Memeburn Editor Jeremy Daniel interviewed Jessica Berlin. Jessica is the social media manager for Cirque du Soleil. Who knew that Cirque du Soleil had a social media manager??
Here are some of the highlights from the interview. You can find the whole interview here.
Memeburn: What do you see as the strengths and weaknesses of Twitter?
JB: For us, Twitter is a great way to spread information quickly, it’s probably the best channel we have to distribute last-minute information and ticket discounts. Of course, this also refers to the weakness of Twitter. Information is moving so quickly that even though you have a large number of followers, in reality you are only reaching a small percentage of them with each tweet.