We recently had the chance to chat with Brian Nicoletti, a freelance marketing consultant and social media expert based out of the Jersey Shore. Brian has been involved in web marketing and digital media since 2005; at Corporate Insight, a market research firm based in midtown Manhattan, he served as an analyst, and witnessed firsthand the shift towards digital and social media marketing from some of the world’s top financial services firms.
Interview with Brian Nicoletti
The Future’s Not Ours to See, It’s Ours to Figure Out
The best marketers out there always know what’s around the corner. It takes more than keeping up on the trends of the particular marketed item or service; it involves integrating a grand comprehension of global activity into the individualized business strategy of a client. Often this is only possible when you have the cognitive skill to contemplate multiple socio-economic factors at once while also knowing what the wants and needs are on the consumer end of the chain. In the world of social media, where the technology is so unpredictably powerful it can take down tyrants, the ability to foresee the future of Facebook and other powerhouses of social media is a highly prized skill.

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