Week in Review

Posted on July 27, 2007 Written by 1 Comment

Another interesting week in social media. We started the week with an interview with blogging expert and author John Cass. John spoke about the five steps that every company should take before launching a blog. They are:  Read more... (475 words, 1 image, estimated 1:54 mins reading time)

  • A company should understand their marketing goals?
  • Conduct an audit of their blogging community.
  • Understand the resources and capabilities of their company to determine if there is value in blogging.
  • If a company starts blogging, conduct training within the company on how to operate within social media communities and set expectations about what will happen and what will not.
This is a preview of Week in Review. Read the full post (475 words, 1 image, estimated 1:54 mins reading time)
Filed Under: Brand Marketing, Interviews, Social Media Marketing, Social Media Optimization

Interview With Blogging Author John Cass

Posted on July 23, 2007 Written by 2 Comments

We are really excited that John Cass, author of “Strategies and Tools for Corporate Blogging has agreed to be the interviewed in our social media optimization series.

John is a research fellow and advisory board member for the Society of New Communications Research and his blog can be found at pr.typepad.com.

1. John, you were one of the early evangelists of blogging when you launched your blog in 2003. Can you tell me about your decision to launch a blog?  Read more... (1106 words, 1 image, estimated 4:25 mins reading time)

This is a preview of Interview With Blogging Author John Cass. Read the full post (1106 words, 1 image, estimated 4:25 mins reading time)
Filed Under: Brand Marketing, Interviews, Social Media Marketing, Social Media Optimization

Social Media Q&A With Rohit Bhargava

Posted on July 16, 2007 Written by 9 Comments

We are really excited that Rohit Bhargava, Vice President, Interactive Marketing Ogilvy Public Relations and the person who coined the term social media optimization has agreed to be the interviewed in our social media optimization series.

Rohit leads the interactive marketing team at Ogilvy Public Relations Worldwide in Washington DC and is a founding member of the 360 Digital Influence team at Ogilvy. He is a frequent speaker at industry events and is a specialist in combining “traditional” interactive marketing efforts with innovative social media marketing strategy to help clients succeed in the new media landscape. His current list of clients includes Intel, Johnson & Johnson, Lenovo, and Unilever. Prior to joining Ogilvy PR, he was Executive Producer of the interactive team at Leo Burnett in Sydney, Australia and has worked internationally in several countries. He authors the popular marketing blog Influential Marketing and recently signed a deal to publish his first marketing book with McGraw-Hill.  Read more... (1328 words, 1 image, estimated 5:19 mins reading time)

This is a preview of Social Media Q&A With Rohit Bhargava. Read the full post (1328 words, 1 image, estimated 5:19 mins reading time)
Filed Under: Brand Marketing, Interviews, Social Media Marketing, Social Media Optimization, Social Retailing

Week In Review

Posted on July 13, 2007 Written by Leave a Comment

It might be summer, but there is no rest in the social media world. This week in our social media interview series we interviewed Sujan Patel of Docshop to talk about some of the social media tactics that he is using.

Sujan spoke about the importance of testing a social media campaign before you launch it:  Read more... (412 words, 1 image, estimated 1:39 mins reading time)

This is a preview of Week In Review. Read the full post (412 words, 1 image, estimated 1:39 mins reading time)
Filed Under: Brand Marketing, Case Studies, Interviews, Social Media Marketing, Social Media Optimization

Sujan Patel of Docshop.com Talks Social Media

Posted on July 9, 2007 Written by 2 Comments

We are really excited that Sujan Patel of Docshop has agreed to be the interviewed in our social media optimization series.

Sujan Patel is responsible for driving organic and social media traffic to Docshop, a health information portal.

Getting web sites to link to anything health related can be an extremely difficult task, but Sujan has managed to add over 38,000 links this year!

We are very excited that he agreed to share his views and experience about what he finds works and doesn’t work in social media.  Read more... (785 words, 1 image, estimated 3:08 mins reading time)

This is a preview of Sujan Patel of Docshop.com Talks Social Media. Read the full post (785 words, 1 image, estimated 3:08 mins reading time)
Filed Under: Interviews, Social Media Marketing, Social Media Optimization

James Connell of Roots Canada Talks Social Media

Posted on July 2, 2007 Written by 5 Comments

We are really excited that James Connell, Director, E-Commerce, Digital Marketing and New Media, Roots Canada Ltd. has agreed to be the interviewed in our social media optimization series.

James is responsible for creating and implementing e-commerce strategy and operations at 130-store, athletic apparel retailer Roots Canada. James has led many interactive efforts including web site design, marketing campaigns, functionality enhancements, analytics, and customer acquisition strategies while integrating new media into the in-store experience. James has worked on partnerships with companies such as SONY BMG Music Canada, U.S. Olympic Association, NBC Universal, Canadian Broadcasting Corporation, Mazda Canada, Amazon.com, and Sears Canada.  Read more... (869 words, 1 image, estimated 3:29 mins reading time)

This is a preview of James Connell of Roots Canada Talks Social Media. Read the full post (869 words, 1 image, estimated 3:29 mins reading time)
Filed Under: Brand Marketing, Interviews, Social Media Marketing, Social Media Optimization, Social Retailing

Kris Jones of Pepperjam Talks About Social Media – Part 2

Posted on June 26, 2007 Written by 1 Comment

We are really excited that Kris Jones, President & CEO of pepperjamSEARCH has agreed to be the inaugural interviewee in our social media optimization series.

Pepperjam is an industry leading full-service internet marketing agency recognized by Inc. Magazine as one of the fastest growing privately-held businesses in the United States.

We broke the interview into two parts because of its length. Yesterday Kris discussed how Pepperjam uses social media tactics to distinguish itself in the market. Today we will talk about how Pepperjam’s clients are using social media to grow their business online.

How Pepperjam Clients Are Using Social Media Tactics  Read more... (615 words, 1 image, estimated 2:28 mins reading time)

This is a preview of Kris Jones of Pepperjam Talks About Social Media – Part 2. Read the full post (615 words, 1 image, estimated 2:28 mins reading time)
Filed Under: Brand Marketing, Interviews, Social Media Marketing, Social Media Optimization, Social Retailing

Kris Jones of Pepperjam Talks About Social Media

Posted on June 25, 2007 Written by 3 Comments

We are really excited that Kris Jones, President & CEO of pepperjamSEARCH has agreed to be the inaugural interviewee in our social media optimization series.

Pepperjam is an industry leading full-service internet marketing agency recognized by Inc. Magazine as one of the fastest growing privately-held businesses in the United States.

Kris is considered one of the top internet marketing experts in the world. A true pioneer and leading voice of the industry, he is a prominent speaker and moderator at leading national and international marketing conferences.  Read more... (1091 words, 1 image, estimated 4:22 mins reading time)

This is a preview of Kris Jones of Pepperjam Talks About Social Media. Read the full post (1091 words, 1 image, estimated 4:22 mins reading time)
Filed Under: Brand Marketing, Interviews, Reputation Management, Social Media Marketing, Social Media Optimization
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