Does Your Podcast Reach The Right Audience?

Posted on September 2, 2008 Written by 5 Comments

While video gets all the attention, one area of social media that continues to grow is Podcasting. According to emarketer nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew’s researchers said that was up from 12% in August 2006.

So who is listening to Podcast’s? Not surprisingly, the answer is the young male. Among male Internet users in the US, 22% said they had downloaded a podcast, compared with just 16% of online women. As for age, Internet users under 50 were significantly more likely than older users to download podcasts.  Read more... (233 words, 1 image, estimated 56 secs reading time)

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Filed Under: Podcasting

Social Media Marketing Success Stories

Posted on July 18, 2007 Written by 7 Comments

An increasing number of marketing managers are slowly buying into the benefit of social media marketing. The one question they all ask is, can you tell me some social media marketing success stories. Rather than focus on the big brand successes, I thought it would be interesting to focus on the success that two small businesses are having with social media marketing. My thanks to The Arizona Republic for doing this research.

Last year, Scottsdale-based ice- cream chain Cold Stone Creamery used the popular video-sharing site YouTube to disseminate a video it created to promote a new flavor. In the video, two ice cream flavors fell in love and got married. The ice-cream couple even had their own MySpace profile.  Read more... (392 words, estimated 1:34 mins reading time)

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Filed Under: Brand Marketing, Case Studies, Podcasting, Social Media Marketing, Social Media Optimization

Inc. 500 and the social media revolution

Posted on January 14, 2007 Written by 7 Comments

The Center for Marketing Research released the results of a study that study that researches the number of companies in the Inc. 500 that use social media and other forms of new media. Kudos to John Cass who I believe blogged about this study first.

What I found fascinating about the study results was how much media marketing has captured the minds (and marketing efforts) of the Inc. 500. Consider that “Over one quarter of the Inc. 500 studied report social media is very important to their business/marketing strategy”. This is an incredibly high amount for a marketing medium that has become mainstream in less than a year. To put that 25% in perspective, only 19% of the Inc. 500 are currently pursuing any time of blogging strategy.  Read more... (508 words, estimated 2:02 mins reading time)

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Filed Under: Brand Marketing, Podcasting, Social Media Marketing, Social Media Optimization

Podcasting and advertising

Posted on September 25, 2006 Written by 2 Comments

In a recent post I wrote about the growth in Podcasting and why if you were in the technology space that you should seriously consider podcasting.

Well it appears that Podcasting is going mainstream. In order for any medium to grow, it ultimately needs a revenue stream. Podcasting advertising earned more than $3 million last year and is forecast to grow to more than $300 million in 2010 according to PQ Media in Stamford CT. With the growth in advertising revenues, expect to see more mainstream companies testing the podcasting waters over the next 12 months.

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Filed Under: Podcasting, Social Media Optimization

Should You Podcast?

Posted on September 18, 2006 Written by 1 Comment

At the San Jose Search Engine Strategies Conference Brian Monahan from IPG spoke about the emergence of an alternative media world that includes Podcasts and Video. Brian mentioned that there are currently 40,000 radio stations and 48,000 Podcasts. Podcasts are a wonderful “new media” vehicle that allows a company to connect with its target audience away from its web site (i.e. in the communities and neighborhoods where their target audience is gathering).  Read more... (268 words, estimated 1:04 mins reading time)

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Filed Under: Podcasting, Social Media Marketing, Social Media Optimization