While video gets all the attention, one area of social media that continues to grow is Podcasting. According to emarketer nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew’s researchers said that was up from 12% in August 2006.
So who is listening to Podcast’s? Not surprisingly, the answer is the young male. Among male Internet users in the US, 22% said they had downloaded a podcast, compared with just 16% of online women. As for age, Internet users under 50 were significantly more likely than older users to download podcasts.