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Does Your Podcast Reach The Right Audience?

While video gets all the attention, one area of social media that continues to grow is Podcasting. According to emarketer nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew’s researchers said that was up from 12% in […]

Posted By: wilsonreport
Post Date: September 2, 2008
Categories:  Podcasting,
Tags:  No tag found
Social Media Marketing Success Stories

An increasing number of marketing managers are slowly buying into the benefit of social media marketing. The one question they all ask is, can you tell me some social media marketing success stories. Rather than focus on the big brand successes, I thought it would be interesting to focus on the success that two small […]

Posted By: wilsonreport
Post Date: July 18, 2007
Inc. 500 and the social media revolution

The Center for Marketing Research released the results of a study that study that researches the number of companies in the Inc. 500 that use social media and other forms of new media. Kudos to John Cass who I believe blogged about this study first. What I found fascinating about the study results was how […]

Posted By: wilsonreport
Post Date: January 14, 2007
Categories:  Brand Marketing, Podcasting,
Tags:  No tag found
Podcasting and advertising

In a recent post I wrote about the growth in Podcasting and why if you were in the technology space that you should seriously consider podcasting. Well it appears that Podcasting is going mainstream. In order for any medium to grow, it ultimately needs a revenue stream. Podcasting advertising earned more than $3 million last […]

Posted By: wilsonreport
Post Date: September 25, 2006
Categories:  Podcasting,
Tags:  No tag found
Should You Podcast?

At the San Jose Search Engine Strategies Conference Brian Monahan from IPG spoke about the emergence of an alternative media world that includes Podcasts and Video. Brian mentioned that there are currently 40,000 radio stations and 48,000 Podcasts. Podcasts are a wonderful “new media” vehicle that allows a company to connect with its target audience […]

Posted By: wilsonreport
Post Date: September 18, 2006
Categories:  Podcasting,
Tags:  No tag found
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