Between iPhone tracking, PSN hacking, Facebook fine print, and elected officials getting caught with their pants down, the ever-apparent privacy concerns that come with engaging social media have perhaps never been more exposed. The public at large is becoming more and more concerned about the guarantees of their digital privacy. Meanwhile companies and corporations are doing everything they can to harness the social networking age to better target their buyers and users. It’s an interesting series of events, with different perspectives and different motives driving a social drama that might come to dominate the history of our time: which pieces of personal information are private, and which aren’t?
Reputation Management
If you were one of many who were getting annoyed by the Google Suggest of your name being saddled with “scam”, fear not for the latest Google tweak could be eliminating those “scam” woes.
With many consumers searching for information regarding your company they would generally click on the suggested scam phrase and eventually it would push it up to second or third on the list of suggested terms.
The change in Google Suggest will merely eliminate it from suggesting the term but will not eliminate it from the search engine results page. Individuals can still search “your company scam” and have a page of results pop up involving this phrase.
Yesterday I write about a hotel in Blackpool England that threw guests out after they gave them a bad review online.
So it was brought to my attention that the hotel was responding to the negative reviews on TripAdvisor and I wanted to check out what they were saying. Here is a sample of the hotel’s responses:
Management response from
max256, Manager
Im quite sure this person did not stay at the hotel as it has jus been refurbished and our service and facilities provided are to a very high standard and provide added value for all guests. I think the only stench is the one comming from this persons fictional storys. It is really quite sad that they haveing nothing better…
I came across a fascinating story on Michael Gray’s blog blog about the TSA and how it used its blog to refute a passenger’s story.
Nic, is a 28 year old freelancing writer who has a 16 month old son. On her blog last week, Nic a post called “TSA Agents Took My Son”.
Her post detailed a parent’s worst nightmare; in that she was separated from her child:
My son was taken from me.
Taken.
My son was taken from me by the TSA agents at Atlanta Hartsfield-Jackson airport yesterday.
So if someone writes something negative about you on Twitter how should you respond? Should you:
a) Ignore it
b) Contact the person directly and see if you can work something out
c) Sure them for $50,000
I your answer was c then you must work for Chicago’s Horizon Realty!
I came across a post on Podcasting News about how Horizon Realty, a property management company, filed a $50,000 libel lawsuit Monday against a former tenant, Amanda Bonnen, over one of her alleged Twitter posts.
In today’s world, it’s not enough to just have a web site. Or be #1 in Google. You need to have your finger on the pulse – and know what people are saying about you and your brand. Because on today’s internet, what you don’t know CAN hurt you.
Five years ago, you could have lied, cheated and stolen from your customers – and probably still stayed in business. Sure, some of them would tell their friends or other potential customers they might know, but there would always be someone willing to buy. Your customer’s ignorance was your bliss.
