Reputation Management

KFC’s Reputation Management Failure

Posted on February 26, 2007 Written by David Wilson 5 Comments

It is my guess that KFC did not have a reputation management plan in place before last weeks YouTube video of rats in their restaurant hit the Internet. Before you could say “rats” the video had gone viral and KFC had a huge public relations problem on their hands.

Unlike PR crisis in the past, where the duration of the crisis was limited to people’s memories, location and new cycles, the Internet means that the rat issue in Greenwich Village is not just a local NYC story. Suddenly it is a national story that has a lot of negative implications for KFC. Read more... (434 words, 1 image, estimated 1:44 mins reading time)

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Filed Under: Brand Marketing, Reputation Management, Social Media Marketing, Social Media Optimization

Four SMO Tactics

Posted on February 25, 2007 Written by David Wilson Leave a Comment

Todd Malicoat aka Stuntdbl has an interesting posting titled 7 Opportunities for “New School” SEO. Todd’s suggestions might say SEO, but four of them are very applicable to anyone interested in SMO.

1. Social media marketing
SMM is NOT social media manipulation – it is learning what social communities online are looking for and giving it to them… (…so hard that they BLEED)

To often SEO’s think that SMO is simply manipulation of social sites like Digg and MySpace. It is not that simple. The social netwoeking sites are all different, and to be successful with social media marketing you need to know the difference between MySapce and Bebo. Read more... (481 words, 1 image, estimated 1:55 mins reading time)

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Filed Under: Brand Marketing, Reputation Management, SEO, Social Media Marketing, Social Media Optimization

Why Grouper and not YouTube?

Posted on October 23, 2006 Written by David Wilson Leave a Comment

That was the question that many observers last week when the news broke that Universal Music Group was suing Grouper and Bolt.com for copyright infringements. Well it seems that the reason why YouTube was not included was because YouTube was giving away stock in itself to Universal, Warner Music Group and Sony BMG before it was sold to Google. So now Universal, Warner and Sony could receive $50 million from Google’s acquisition of YouTube.

In some circles that is called settling a lawsuit before it goes to court!

Read more... (130 words, 1 image, estimated 31 secs reading time)

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Filed Under: Brand Marketing, Reputation Management, Social Media Optimization

Recruiting through Social Media

Posted on October 2, 2006 Written by David Wilson 3 Comments

It is well known that one of the first steps that a Human Resources department takes after receiving a resume from a recent college graduate is to head over to MySpace and Facebook and learn more about the candidate. A bad or negative profile on these social sites can mean the end of the application process for many students. Reputation management should be something that every college senior focuses on this year. It can make the difference between finding your dream job or just any job. Read more... (392 words, 1 image, estimated 1:34 mins reading time)

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Filed Under: Reputation Management, Social Media Optimization

Is Wikipedia Impacting Your Branding?

Posted on September 12, 2006 Written by David Wilson 1 Comment

Wikipedia is one of the stars of the social media web as thousands of volunteers have made Wikipedia the largest reference website on the Internet. Search engines (especially Google) love the content and a recent study by Micropersuasion showed that 11 of the top 20 advertised brands in the US had a Wikipedia page showing on Page 1 of the Google SERP for it’s brand.

The problem that brand managers are facing is that many of those Wikipedia articles included neutral or unsavory information about the brand. For example the McDonald’s Wikipedia entry is an online version of the critical movie Super Size Me. Read more... (204 words, 1 image, estimated 49 secs reading time)

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Filed Under: Brand Marketing, Reputation Management, Social Media Marketing, Social Media Optimization