Archive for the ‘SEO’ Category
Downside of Sharing
One of the best things about a blog is that you get to talk about and exchange ideas on what is working and not working in social media. That is good.
The downside is that by sharing you might wake up one morning and find out that the tactics(s) that you have been using successfully no longer work. Either because the search engines manually adjusted your site, or because a lot of people started to use that tactic thus devaluing it.
This is a topic that Aaron Wall at SEObook.com wrote about today and Brent Csutoras wrote a great post on Shoemoney.com recently about over sharing.
Filed under SEO, Social Media Marketing, Social Media Optimization : Comments (2) : Jul 1st, 2008
Speaking at Boston Internet Marketing SEO Networking Meetup
Next Monday (June 2nd) I will be talking at the Boston Internet Marketing SEO Networking Meetup about how we have used social media sites like stumbleupon, digg.com etc to create targeted links and traffic. My presentation will be followed by a round table discussion on social media.
If you are in the Boston area and are coming to the event I hope that you will stop by and introduce yourself
Filed under SEO, Social Media Optimization : Comments (1) : May 28th, 2008
Talking Reputation Management With Aaron Wall
I recently had the chance to ask search engine optimization expert Aaron Wall about reputation management and how to use different social media tools to “squeeze out” negative references from showing up on the search results page. This was a topic that Aaron had written about in the past and I am grateful to Aaron to take time to answer my questions
Filed under Reputation Management, SEO, Social Media Optimization : Comments (8) : Apr 7th, 2008
A Look Inside A Social Media Campaign – Part 2
Last month I pulled back the curtain a little and gave a look inside a social media campaign that we are currently undertaking for soccer tickets online. The story generated quite a few comments and emails and I wanted to provide an update on how the campaign is going.
To summarize our initial efforts we created five targeted social media events focused around creating awareness for the web site. Two of the events went popular on Digg and two made the buzz page at StumbleUpon. As a result these two web sites sent over 5,000 visitors to the web site.
Filed under SEO, Social Media Marketing, Social Media Optimization : Comments (0) : Mar 19th, 2008
How Social Media is changing the online landscape
I had an interesting conversation with a new client yesterday. The conversation was around goals and what we wanted to achieve during our campaign. As the conversation progressed I was struck by how social media is changing how we market online.
If I think back to how this conversation would have gone two years ago I am sure we would have been focused on discussing keywords and how to get onto the first page of Google for them. The complete strategy would have been focused around the web site.
Filed under SEO, Social Media Marketing, Social Media Optimization : Comments (2) : Feb 6th, 2008
Third Time Lucky For Wal-Mart?
Wal-Mart is making yet another attempt to add social media to its web site according to Advertising Age. Wal-Mart which has failed miserably in its other social media attempts has decided that that consumer-generated content is the new way to go.
Wal-Mart’s previous social media attempts included a MySpace-like offering aimed at teens was a miserably failure and was shut down after less than three months. It failed mainly because Wal-Mart screened all the content, informed parents when their children joined and forbade users to e-mail one another. Wal-Mart tried again earlier this year with a travelogue “blog” that it was forced to stop when news got out that the blog was created and paid for by its PR firm.
Filed under Brand Marketing, SEO, Social Media Marketing, Social Media Optimization, Social Retailing : Comments (2) : Jul 26th, 2007
What Social Media Sites Send Traffic Review
Over the last two weeks we have conducted two different experiments to measure what social media sites sent traffic. In creating the test environment we deliberately picked two blogs that were unknown with no existing backlinks to them. We also did not attempt to “game” or promote these blog post on any of the social media sites that we contacted.
Our first experiment was with a blog post called The Story of Tea. We submitted the post to 20 social media sites and watched the page become the 3rd most viewed page on the site with 826 page views! The second post was called “Shopping For Tents” and we submitted the post of about 30 social media sites. That post has had 303 page views.
Filed under Case Studies, SEO, Social Media Marketing, Social Media Optimization : Comments (1) : Jun 18th, 2007
Social Media Traffic - Thursday
Thursday marked day four of this weeks social media traffic experiment. Not surprisingly traffic has slowed down, but with over 300 page views this week, the post continues to receive traffic and readers.
On Thursday afternoon I submitted the post to Fark.com and I was happy to see 8 referrals to the site yesterday. The social media sites sending traffic to the blog are:
- Stumbleupon.com - 117 Visits
- Reddit.com – 28 Visits
- Fark – 8 visits
- Digg.com - 4 Visits
- Google Referral – 3 Visit (this is for Google bookmarks)
- Indianpad.com – 2 Visits
Filed under Case Studies, SEO, Social Media Marketing, Social Media Optimization : Comments (0) : Jun 15th, 2007
Social Media Links Helping With SEO
It is quite apparent after only two tests that links from social media sites can have a very positive impact on your search engine rankings, especially with Google.
As Adam Snider of Law Depot commented yesterday:
Ranking high in search results is one of the huge payoffs I’ve noticed while submitting to social bookmarking sites. Even if a particular site doesn’t bring a lot of direct traffic, these sites tend to get indexed often and rank high in Google’s SERPs. Even if no one from Digg actually visits your site, just having the link on Digg will boost your search results, which is a benefit that certainly can’t be ignored.
Filed under Case Studies, SEO, Social Media Marketing, Social Media Optimization : Comments (2) : Jun 14th, 2007
Social Media Traffic - Tuesday
Tuesday marked day two of this weeks social media traffic experiment and the big news was the surprising SEO results of the page.
The first surprise was that Yahoo has already spidered the site and is showing a backlink from Del.icio.us. The second surprise was a Google search for the blog post title “Shopping For Tents” shows two results on the home page for the post. One leads to Digg and the second leads to Reddit. So in less than a week we were able to get our blog post onto the first page of Google for a phrase with over 1.8 million competing pages purely on the strength of links from social media sites.
Overall the blog post has been viewed 268 times this week. The social media sites sending traffic to the blog are:
Filed under Case Studies, SEO, Social Media Marketing, Social Media Optimization : Comments (1) : Jun 13th, 2007
