What Social Media Sites Send Traffic Review

Over the last two weeks we have conducted two different experiments to measure what social media sites sent traffic. In creating the test environment we deliberately picked two blogs that were unknown with no existing backlinks to them. We also did not attempt to “game” or promote these blog post on any of the social media sites that we contacted.

Our first experiment was with a blog post called The Story of Tea. We submitted the post to 20 social media sites and watched the page become the 3rd most viewed page on the site with 826 page views! The second post was called “Shopping For Tents” and we submitted the post of about 30 social media sites. That post has had 303 page views.

Social Media Traffic – Thursday

Thursday marked day four of this weeks social media traffic experiment. Not surprisingly traffic has slowed down, but with over 300 page views this week, the post continues to receive traffic and readers.

On Thursday afternoon I submitted the post to Fark.com and I was happy to see 8 referrals to the site yesterday. The social media sites sending traffic to the blog are:

  • Stumbleupon.com – 117 Visits
  • Reddit.com – 28 Visits
  • Fark – 8 visits
  • Digg.com – 4 Visits
  • Google Referral – 3 Visit (this is for Google bookmarks)
  • Indianpad.com – 2 Visits

Social Media Links Helping With SEO

It is quite apparent after only two tests that links from social media sites can have a very positive impact on your search engine rankings, especially with Google.

As Adam Snider of Law Depot commented yesterday:

Ranking high in search results is one of the huge payoffs I’ve noticed while submitting to social bookmarking sites. Even if a particular site doesn’t bring a lot of direct traffic, these sites tend to get indexed often and rank high in Google’s SERPs. Even if no one from Digg actually visits your site, just having the link on Digg will boost your search results, which is a benefit that certainly can’t be ignored.

Social Media Traffic – Tuesday

Tuesday marked day two of this weeks social media traffic experiment and the big news was the surprising SEO results of the page.

The first surprise was that Yahoo has already spidered the site and is showing a backlink from Del.icio.us. The second surprise was a Google search for the blog post title “Shopping For Tents” shows two results on the home page for the post. One leads to Digg and the second leads to Reddit. So in less than a week we were able to get our blog post onto the first page of Google for a phrase with over 1.8 million competing pages purely on the strength of links from social media sites.
Overall the blog post has been viewed 268 times this week. The social media sites sending traffic to the blog are:

Not Dependant on Google

Google’s announcement last week that it was launching its Google Universal Search (GUS) interface once again has SEO’s running to see how this latest change impacts their rankings, and thus their traffic.

What GUS does in short is reduces the number of organic listings available on the home page. No longer is getting to the first page of Google good enough. Now you need to be in the top 5 or 6 positions as the rest will be taken by video and news.

As search for Chris Angel for example on Google brings up the following results. Notice the Metacafe videos that now occupy 3 of the top 5 positions.

An Interesting Week

It was a week where I was buried in client work, but some of the news I noticed was that Neil Patel from Pronet Advertising launched his own web site Quicksprout. I met Neil at the recent Elite Retreat in San Francisco, and Neil’s knowledge about social media sites like Digg is second to none.

Neil’s partner at Pronet is Cameron who recently launched his own web site. Both of these are on daily must-read list.

Two other sites I am enjoying is Seven Mile the blog of domain expert Frank Schilling. Frank is way ahead of the curve, and reading his blog is a great education. Another Frank Antonellis recently launched his SEO blog Seopranos.

SEO and Social Media Optimization

Interesting take on the SES conference from Rohit and Kate Zimmerman. Now the SES conference had standing room only for many of its sessions, with the new social media track generating a lot of interest.

Since this was a search engine conference, most of the focus of social media was on driving large busts of traffic and generating large numbers of incoming links through link baiting.

Yes these tactics work, but social media optimization is so much more than that. As Rohit wrote:

Largest SEM Company in the US is now Google

While everyone has been focused on Google’s $3.1 billion acquisition of Doubleclick and what it means for the online advertising business, PepperJam CEO Kris Jones points out that the acquisition makes Google the largest SEM company in the US.

Doubleclick is the parent company of Performics who also happens to be one of the major players in the affiliate marketing space.

The Peformics/Google relationship opens up a while host of questions that the mainstream media (and government) have not picked up yet. In the coming days I am sure that more will be written about this, but kudos to Kris for being first with this story.

Collaborative or Social Search

A question that I hear sometimes is  “Why should I concern myself with social media sites? I am ranked highly on Google. Isn’t that enough?

The answer simply is “NO.”  It isn’t enough anymore.  There are some compelling reasons why that I’ll go over.

Search is moving away from “web site” search to “digital search”. . Frederick Marckini, the founder of iProspect spoke recently at SEMNE.org (SEMNE is a search marketing organization in New England) and during his speech he made this comment:

“all media, all advertising, lead consumers to search …but not only at traditional “search engines…”

What I would have Told KFC to do

I had an interesting discussion with a client about my KFC post. The question that they asked was that if I had been working on reputation management with KFC, what would I have had them do differently?

It was a great question which eventually led to this post. When an event like rats in a restaurant happens, no amount of PR or reputation management will make the story go away. The situation happened, and what you are trying to do is mitigate the impact of negative press that you are receiving. In the KFC case, as a result of their inactivity, search engine result pages and social media sites like Technorati and YouTube are full of KFC and rats stories. These postings and files will live infamously online for years, impacting the public perception of KFC for years.