Four SMO Tactics

Posted on February 25, 2007 Written by Leave a Comment

Todd Malicoat aka Stuntdbl has an interesting posting titled 7 Opportunities for “New School” SEO. Todd’s suggestions might say SEO, but four of them are very applicable to anyone interested in SMO.

1. Social media marketing
SMM is NOT social media manipulation – it is learning what social communities online are looking for and giving it to them… (…so hard that they BLEED)

To often SEO’s think that SMO is simply manipulation of social sites like Digg and MySpace. It is not that simple. The social netwoeking sites are all different, and to be successful with social media marketing you need to know the difference between MySapce and Bebo.  Read more... (481 words, 1 image, estimated 1:55 mins reading time)

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Filed Under: Brand Marketing, Reputation Management, SEO, Social Media Marketing, Social Media Optimization

Using User Generated Content to Rank in Search Results

Posted on February 6, 2007 Written by 2 Comments

One of the questions that clients are always asking is how they can use social media optimization tactics and techniques to drive traffic to their web site. At Braveheart Design we have found that local search provides a great opportunity to web site owners to rise to the top of the search results page through social media tactics.

So I was not surprised to see that SuperPages.com has now introduced user-generated content into their site. As their press release pointed out:  Read more... (560 words, 1 image, estimated 2:14 mins reading time)

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Filed Under: SEO, Social Media Marketing, Social Media Optimization

Social Media Optimization (SMO) in 2007

Posted on January 5, 2007 Written by 3 Comments

The blogasphere is awash in 2007 predictions and Rohit Bhargava has an interesting one titled Top 7 Marketing Trends for 2007. In looking at marketing trends for the next twelve months, and specifically SMO, Rohit wrote:

Originally introduced just a few months ago, SMO has rapidly blossomed into a movement in the online marketing industry worldwide. Primarily being driven at the moment by those in the search marketing industry, in 2007 I suspect SMO will continue to get broader use from marketers interested in building traffic and buzz online, moving far beyond linking strategy and smart SEO into the marketing mainstream. Hooks to allow site visitors to easily share and bookmark content may become more commonplace than those ubiquitous “email a friend” links.  Read more... (401 words, 1 image, estimated 1:36 mins reading time)

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Filed Under: Brand Marketing, SEO, Social Media Marketing, Social Media Optimization

Top Ten Posts in 2006

Posted on December 21, 2006 Written by 6 Comments

I am amazed at times that it has been a little less than four month since I launched this blog. Back in August Social Media Optimization (SMO) was a new concept from Rohit Bhargava and very few people were blogging about social media. Less than four months later every marketing and SEO trade show is guaranteed to have a panel or seminar on SMO.

Over the last four months I have managed to written 91 posts. Some of these posts I think have been pretty good and some were obviously written when I was under the influence of too little sleep or time. Of the posts I have written I think that these are my top ten posts of 2006:  Read more... (219 words, 1 image, estimated 53 secs reading time)

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Filed Under: Brand Marketing, SEO, Social Media Marketing, Social Media Optimization

Should SEO Payments Include Royalties?

Posted on October 15, 2006 Written by 13 Comments

This question came up in a discussion today. Imagine that Blue Horseshoe hires your SEO company to optimize their web site. Blue Horseshoe sign a twelve month contract and you do your thing. You fix the indexing problems, add new content and implement a link building campaign. As a result of your efforts, Blue Horseshoe online sales skyrocket from $10,000 a month to $150,000 a month.

Renewal time comes around and Blue Horseshoe decides that they don’t want to pay for SEO services any more. They do not renew your contract. However, Blue Horseshoe continues to enjoy good rankings, traffic and conversions as a result of your work. In fact, over the next twelve months they sell an average of $100,000 a month.  Read more... (218 words, 1 image, estimated 52 secs reading time)

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Filed Under: SEO

Should You Squidoo?

Posted on September 18, 2006 Written by Leave a Comment

When you think of social marketing and web 2.0, the web sites that jump to mind are Wikipidia, MySpace, Digg, Delicious and Teconorati. Underneath these five leaders are a huge variety of 2.0 web sites, each vying to become the next big web success. One of those sites is Squidoo, the brainchild of Seth Godin launched late last year.

Now Squidoo does not technically fulfill all the requirements of a social medium like [insert a few requirements of a social medium]. Its goal is become a resource for others instead of a meeting place, and content is not user or group edited.  Read more... (375 words, 1 image, estimated 1:30 mins reading time)

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Filed Under: SEO, Social Media Marketing, Social Media Optimization

Are You Welcome in the Neighborhood?

Posted on September 15, 2006 Written by 9 Comments

In a previous post I wrote about how to implement a social media optimization (SMO) marketing strategy. In phase one you added some terrific content to your web site, and traffic and links have increased. So now you are ready for phase two: venturing into the world of social media optimization.

Why Social Media Optimization?

The goal of SMO is to make your web site more visible in social media circles. The SMO strategy developed in phase one has similarities to a traditional search engine optimization strategy. Once you head into the social media space, there are significant differences.  Read more... (557 words, 1 image, estimated 2:14 mins reading time)

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Filed Under: Brand Marketing, SEO, Social Media Marketing, Social Media Optimization

Courts Smack Target over Alt Tags

Posted on September 11, 2006 Written by Leave a Comment

I was really surprised that nobody picked up the huge decision that went against Target last week where a federal district court judge ruled that a retailer may be sued if its website is inaccessible to the blind. See PR on Yahoo

Part of the NFB’s charge was that target.com failed to include alt-text beneath graphic images so that screen readers could detect and vocalize a description of the image to a blind computer user.  Read more... (238 words, 1 image, estimated 57 secs reading time)

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Filed Under: SEO

Social Media Optimization for Newspapers

Posted on September 6, 2006 Written by 2 Comments

Earlier I wrote about the challenges that old media were having developing a strategy to attract a younger, more social audience. John Battelle today highlighted a recent article by Tom Mohr in Editor & Publisher. Part of Tom’s comments were that:

It is instructive that after twelve years of the consumer web, not a single example of breakthrough online innovation has emerged out of a newspaper company. Not in recruitment. Not in auto. Not in classifieds. Not in shopping, directory, new ad models, or content aggregation.  Read more... (293 words, 1 image, estimated 1:10 mins reading time)

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Filed Under: SEO, Social Media Marketing, Social Media Optimization

Using RSS Feeds For SMO

Posted on August 31, 2006 Written by 2 Comments

One of the stated goals of social media optimization is “to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati)”. One of the best ways to do that is through the use of RSS feeds.

To many web site owners and marketing professionals, using RSS feeds is synonymous with having a blog. For a lot of companies, because of regulatory or personnel constraints, publishing a blog is just not an option that is open to them. So what options do they have if they want to utilize RSS feeds to distribute there content to a wider audience?  Read more... (319 words, 1 image, estimated 1:17 mins reading time)

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Filed Under: SEO, Social Media Optimization
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