Some really interesting data from a survey by Ipsos OTX for Askmen.com. The survey found that overall Facebook is second amongst all men as their preferred way to keep in touch with their friends.
And it is not just young men that prefer Facebook as the chart below shows. Men over 29 prefer Facebook.
Facebook usage was high among respondents, nearly 70% of whom said they logged on to the site regularly.
While The Media Audit found in July that some 55% of the US Facebook audience was female, that still leaves a large share of men to target on the site—and 70% of male internet users is no small audience. Read more...(145 words, 2 images, estimated 35 secs reading time)
The travel industry was one of the first industries to be heavily impacted by the Internet, and it is no surprise that they are one of the leaders in social media marketing.
According to a white paper from HSMAI and online marketing services company VIZERGY, travel puts more marketing budget toward digital than any other industry.
Nearly 70% of US hoteliers responding to the April 2010 study reported online was the marketing channel with the greatest return on investment, and the majority are using a variety of online channels to reach potential customers, including 60% who have implemented a social media marketing strategy. Read more...(155 words, 3 images, estimated 37 secs reading time)
According to a survey by recruiting platform Jobvite nearly three-quarters of companies surveyed are using social networks for recruiting, and 58.1% said they had successfully hired a candidate found through a social network.
LinkedIn was the top social network looked to for hiring, used by nearly 80% of companies recruiting through social media. It also provided the most success, with about 90% of companies who had hired through a social network reporting they found the candidate on LinkedIn. While Facebook and Twitter were used for recruiting by about 55% and 45% of companies, respectively, they led to far fewer hires: 27.5% for Facebook and 14.2% for Twitter. Read more...(246 words, 3 images, estimated 59 secs reading time)
There is no doubt that Facebook is the dominant social networking site, but as parents and grandparents join Facebook, data suggests that the site might be losing its coolness amongst teens.
According to a study from OTX nearly one in five teens with a Facebook profile had decreased or discontinued their use of the site as of April 2010.
What’s more, the decreases seemed to speed up in recent months, with two-thirds of the lapsed users having turned away from the site in the past six months.
We have been running a campaign on Twitter for the last couple of months for a client of ours. While I cannot go into specifics about the campaign, I can share some of our learning’s:
Build Credibility
There is nothing worse than a Twitter account that only tweets sales offers. Unless your name is Dell you cannot build a following that way.
What we have found is that the Twitter account has to tweet useful information. To do this we set up accounts on a program called EasyTweets. EasyTweets allows us to add some RSS feeds to our Twitter account. These RSS feeds pull in news from the niches that we are targeting. So anyone who follows our account, will get news that they are interested in. Read more...(473 words, 1 image, estimated 1:54 mins reading time)
Google Adwords has dominated the online advertising space for the last three or four years but Facebook I believe is positioned to really challenge Google for some of those advertising dollars.
We recently ran a series of campaigns for local events on Facebook and I was really impressed with the ROI that we got. It was much higher than anything that we have gotten using Adwords. So how did we do it?
Demographic Targeting
Unlike Adwords, Facebook users are not actively searching for your product or service. But by using Facebook’s demographics and location data we were able to really focus on our target audience. Read more...(234 words, 1 image, estimated 56 secs reading time)
Privacy within social media networks is a hot topic at the moment with people like Jason Calacanis, Matt Cutts and even my sister-in-law all cancelling their Facebook accounts in recent weeks.
Mark Zuckerberg and the rest of his Facebook staff should not be surprised to Facebook users fury at the news that Facebook was sharing their information with advertisers. According to a recent study by Edelman the vast majority of Internet users were not willing to stint on quality or give access to their private data in return for free content.
As a father of a 12 year-old daughter I am very aware of the influence that social media sites like Facebook can have on teens and pre-teens. So when should you let your child onto these social media sites? That is one of the questions of Retrevo.com‘s latest Gadgetology study that looked at parenting, technology, and social media.
Study Highlights
30% of parents think 13 – 15 years old is the right age to get a social media page
36% of parents think 16 – 18 is the right age to get a social media page
Read more...(509 words, 3 images, estimated 2:02 mins reading time)
According to a new study by Vitrue the average Facebook fan is worth $3.60 in earned media. Vitrue calculates the value of a Facebook fan based on impressions generated in the Facebook news feed. It then applies display banner advertising pricing to the number of Facebook fans you have and viola, an instant metric.
This means our 1 million Fan Facebook Page can average 1 million impressions with a single post to the wall. Factor frequency; a two post per day strategy would garner approximately 60 million impressions per month. Now here’s a metric all marketers are familiar with – we’ve been buying impressions since the dawn of the Internet.
Read more...(261 words, 1 image, estimated 1:03 mins reading time)
One of the most asked questions about Twitter, is how many followers do I need? What sort of reach do I need on Twitter to successfully generate leads?
Well according to a recent study by Hubspot called 2010 State of Inbound Marketing (PDF) that sweet spot is between 100 and 500 followers. Hubspot data showed that companies with 100 to 500 followers generated 146% more monthly leads than those with 21 to 100 followers. Growing a large following of thousands of followers does not appear top generate any additional leads lift.
