Archive for the ‘Social Media Marketing’ Category
Social Media Influences Investment Decisions
A new survey from Cogent Research found that US investors are highly engaged in social media, and their investment decisions are being influenced accordingly. The study found that 25% of US online adults are engaged in social media specifically related to personal finance and investing.
Furthermore, almost two-thirds of high-net-worth investors—defined as those with $100,000 or more in investable assets— claimed online peer-generated content about personal investing and finance has an influence on their financial purchasing behaviors and decisions.
Filed under Social Media Marketing : Comments (0) : May 21st, 2008
Are Businesses Really Trying Virtual Worlds
I was flabbergasted to read that Gartner projects that 70% of organizations will develop a private internal virtual world by 2012.
Search engine optimization is a stretch for many companies, never mind Web 2.0 like Twitter and MySpace. I just cannot see how such a large number of organizations are suddenly going to embrace virtual words. Especially when Gartner’s own research shows that nine out of 10 corporate attempts to use virtual worlds fail within the first 18 months.
Filed under Social Media Marketing : Comments (2) : May 20th, 2008
Social media marketing should be an ongoing process
One of the things that has struck me as we have been handling more social media marketing campaigns for clients is that social media marketing is an ongoing process, it is not a one time event.
I blogged about this last year after interviewing Dan and Jennifer. The question and answer that prompted that blog post was:
Tell me about your most successful social media campaign?
Thankfully we’ve had many successful social media campaigns, so it’s hard to isolate just one. We believe very strongly in developing and fine tuning a REPEATABLE process, regardless of what you’re doing.
Filed under Social Media Marketing : Comments (1) : May 19th, 2008
Social Networking Ad Spending Revised Downward
Interesting note from eMarketer that they are downward revising their US social network ad spending projections for 2008. They reduced their estimate of ad spend from $1.6 billion to $1.4 billion.
They also reduced their projections going forward. Their crystal ball projects that 2012 social networks ad spending to be $2.6 billion down from $2.7 billion.
The reason for the downgrade is the state of the economy. Or as eMarketer puts it:“Today’s economy, combined with the fact that social networks are still trying to come up with successful ad models, has led to lowered ad spending projections for the next few years.”
Filed under Social Media Marketing : Comments (0) : May 14th, 2008
Mobile Social Networking Is Taking Off
Recently I wrote about my new iPhone and how that Yelp was well positioned to take advantage of the mobile component of social networks. eMarketer forecasts that mobile social networking will grow from 82 million users in 2007 to over 800 million worldwide by 2012.
Some of the early mobile social numbers are pretty impressive. MySpace recorded over 7 million unique visitors to MySpace Mobile in the US in the six months since launch. “It wasn’t until we rolled out m.myspace.com that we got a sense of how powerful demand was for MySpace on cell phones,” Brandon Lucas, senior director of mobile business development for MySpace, told eMarketer.
Filed under Social Media Marketing, Social Media Optimization : Comments (2) : May 8th, 2008
iPhone and Yelp
I recently upgraded by phone to an iPhone. I have been a long-time Verizon user, but I wanted a phone with a real browser and Verizon doesn’t have anything that browses as good as the iPhone.
It seems that I am not the only one who wanted the iPhone for web surfing. According to Internet Retailer:
A survey by Viewpoints.com, a rating and review site, found 48% of iPhone users frequently use their iPhones to look up specific information online, compared with 5% of other cell phone users. And 45% of iPhone owners frequently use their phones to browse online, compared with only 6% of users of other brands of cell phones.
Filed under Social Media Marketing, Social Media Optimization : Comments (5) : Apr 23rd, 2008
YouTube Audience Ages
Heather Dougherty at Hitwise had an interesting post last week about people are spending more time on video web sites and search engines and social networks are now accounting for an equal share of referred traffic to these sites.
What I found most interesting was this graphic about the demographics of the YouTube audience.
Video web sites have started to attract a more mainstream (older) audience. For the 4 weeks ending April 12, 2008 the percentage of YouTube’s traffic of 18-24 year old declined from 30% to 21%. The biggest percentage jump in traffic came from the over 55 age group. Who would have thought that 20% of YouTube’s traffic came from those over the age of 55?
Filed under Demographics, Social Media Marketing, Social Media Optimization : Comments (3) : Apr 22nd, 2008
American Airlines Crisis Management and Response
American Airlines has been in the news a lot recently because of the cancellation of thousands of flights due to mechanical troubles. What has been interesting is watching how AA have approached this PR nightmare. AA first step in conjunction with its PR agency of record, Weber Shandwick, was to immediately initiate a major crisis-communications plan.
AA Crisis Response
- Immediately issued a press release to drive passengers to the advisory section on its website for updates
- Communicated with frontline employees so they were prepared to deal with questions from travelers
- Proactively and reactively worked with media through its news desk
Filed under Brand Marketing, Reputation Management, Social Media Marketing, Social Media Optimization : Comments (3) : Apr 21st, 2008
Women Trust Blogs
A just released survey, conducted with Compass Partners LLC, illustrates several surprising new trends in social media, specifically that 36.2 million women in the U.S write and read blogs every week and approximately half consider blogs a “highly reliable” or “very reliable” source of information and advice.
The 36.2 million women who actively participate in the blogosphere is comprosed of 15.1 million who publish at least one post a week and 21.1 million who read and comment to blogs a week
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization : Comments (4) : Apr 16th, 2008
Adding Chat To Social Networks
The International Herald Tribune had an interesting article recently about the new wave of Silicon Valley companies who are focused on putting the social back into social networks.
The IHT had this interesting description of social networks:
Compared with other forms of human interaction, online social networking is really not all that social. People visit one another’s MySpace pages and Facebook profiles at various hours of the day, posting messages and sending e-mail back and forth across the digital void. It is like an endless party where everybody shows up at a different time and slaps a yellow Post-it note on the refrigerator.
Filed under Social Media Marketing, Social Media Optimization : Comments (2) : Apr 15th, 2008
