Interesting Facebook and Twitter Divergence Amongst Sports Fans

Posted on July 11, 2011 Written by 24 Comments

Avid sports fans use Facebook to follow their favorite, but when game time comes, fans prefer the interactivity of Twitter according to a survey conducted by Catalyst Public Relations on behalf of SportsBusiness Journal.

More than three-quarters of avid sports fans who use social media to keep up with their favorite teams use Facebook to interact with their favorite clubs, according to the survey results.

Sites Used By Fans To Follow/Discuss Their Favorite Team(s)
Facebook

  • MLB 83%
  • NBA 77%
  • NFL 86%
  • College Football 79%
  • College Basketball 74%

YouTube  Read more... (378 words, 1 image, estimated 1:31 mins reading time)

  • MLB 22%
This is a preview of Interesting Facebook and Twitter Divergence Amongst Sports Fans. Read the full post (378 words, 1 image, estimated 1:31 mins reading time)
Filed Under: Facebook, Social Media Marketing, Social Media Optimization, Twitter

When Looking For a Local Business Search Still Rules

Posted on July 7, 2011 Written by 17 Comments

When people are looking to find local businesses, search is still king according to research from the Local Search Association (formerly the Yellow Pages Association).

Two things jumped out at me when looking at this chart. One is that the yellow page numbers seem incredibly high. Have 62% of people really used the yellow pages in the last month?

The second is how far down social media is on this list. Is social media really the 9th most used source to fine a local business today? Is social media really behind newspapers, directories, store circulars and internet yellow pages?

 Read more... (291 words, 3 images, estimated 1:10 mins reading time)

This is a preview of When Looking For a Local Business Search Still Rules. Read the full post (291 words, 3 images, estimated 1:10 mins reading time)
Filed Under: Demographics, SEO, Social Media Marketing

What Winning NBA Title Meant To Dallas Mavericks Socially

Posted on July 5, 2011 Written by 16 Comments

Winning the NBA championship paid off for the Dallas Mavericks both on and off the court. The Mavs saw the biggest percentage gains in number of Facebook “likes” and number of Twitter followers among all 16 playoff teams during the 2011 postseason, up 156% and 97%, respectively, between April 15 and June 13.

All 16 teams saw double-digit percentage gains on their official Facebook pages; the league’s official page also saw a 17.5 percent bump.

Below are the counts for each team, ranked in order of Facebook gains.

   Read more... (336 words, 1 image, estimated 1:21 mins reading time)

FACEBOOK “LIKES”
This is a preview of What Winning NBA Title Meant To Dallas Mavericks Socially. Read the full post (336 words, 1 image, estimated 1:21 mins reading time)
Filed Under: Demographics, Facebook, Social Media Marketing, Twitter

Older Facebook Users Starting To Like Brands

Posted on June 28, 2011 Written by 27 Comments

Some new data shows that older users on Facebook have started to connect more with brands than they did in the past.

As recently as September 2010, based on research from Wedbush Securities, it seemed as if engaging with a brand in Facebook was just not something that interested Facebook users who are over 55. According to that report, only about one in four of Facebook’s oldest users had “liked” a brand on the site, compared with 60% of those ages 18 to 34.  Read more... (320 words, 2 images, estimated 1:17 mins reading time)

This is a preview of Older Facebook Users Starting To Like Brands. Read the full post (320 words, 2 images, estimated 1:17 mins reading time)
Filed Under: Demographics, Facebook, Social Media Marketing

Why Responding To A Question On Twitter Is Important

Posted on June 17, 2011 Written by 37 Comments

We have all experienced it. You are on a company’s web site and see their Twitter username, or we do a search on Twitter for them. We have a quick question that we need answered and send the company a quick tweet looking for help. And we never hear anything. It’s like our tweet went into some cyber black hole.

According to May 2011 research from InboxQ, a service to feed businesses questions from Twitter, six in 10 Twitter users worldwide said they wanted businesses to respond to them on Twitter. Yet just 21% of Twitter users with under 100 followers and 41% of users with over 100 followers said they had actually received a response from a business via Twitter.  Read more... (290 words, 3 images, estimated 1:10 mins reading time)

This is a preview of Why Responding To A Question On Twitter Is Important. Read the full post (290 words, 3 images, estimated 1:10 mins reading time)
Filed Under: Social Media Marketing, Social Media Optimization, Twitter

How Burt’s Bees Uses Social Media

Posted on June 15, 2011 Written by 19 Comments

Good interview with Melissa Sowry, Content and Social Media Manager for Burt’s Bees recently on eMarketer, in which Melissa spoke about how Burt’s Bees uses social media to create buzz about its products, especially Facebook. Burt’s Bees have been able to grow their Facebook fan base from 98,000 to more than 370,000.

Here are some excerpts from that interview:

eMarketer: What drives online word-of-mouth for your brand?

Sowry: Beauty is a category where people take recommendations from their friends and talk about what’s new. They also look to experts for suggestions. For example, if we get a placement in Marie Claire or Lucky where they’re raving about the new tinted lip balm, we might share the link to the page.  Read more... (726 words, 1 image, estimated 2:54 mins reading time)

This is a preview of How Burt’s Bees Uses Social Media. Read the full post (726 words, 1 image, estimated 2:54 mins reading time)
Filed Under: Brand Marketing, Facebook, Interviews, Social Media Marketing

How Social Media Expectations Change Over Time

Posted on June 10, 2011 Written by 31 Comments

I found the results of a new study from Brandon Hall Group and Covario fascinating. Well all know that usage of social media as a marketing channel continues to increase. But as you gain more experience doing social media marketing, does your expectations change?

And the answer is yes. According to the survey, the more experienced that marketers became in social media marketing, the more uses they saw for it.

   Read more... (289 words, 3 images, estimated 1:09 mins reading time)

This is a preview of How Social Media Expectations Change Over Time. Read the full post (289 words, 3 images, estimated 1:09 mins reading time)
Filed Under: Facebook, Social Media Marketing, Twitter

Is Twitter Just A Niche Service?

Posted on June 10, 2011 Written by 8 Comments

I am a big fan of Twitter. I use it a lot to keep up-to-date on what is going on, and also to sell products in the sports markets that we are in.

So I have to say I was more than a little surprised to read the Pew Internet & American Life Project report that only 13% of Internet users in the U.S. use Twitter.

That combined with the data in May from Arbitron and Edison Research has me wondering if Twitter will ever become a mainstream product?  Read more... (298 words, 3 images, estimated 1:12 mins reading time)

This is a preview of Is Twitter Just A Niche Service?. Read the full post (298 words, 3 images, estimated 1:12 mins reading time)
Filed Under: Social Media Marketing, Twitter

56% Of All Content Shared Online Occurs Via Facebook

Posted on June 8, 2011 Written by 40 Comments

More than half of all content shared on the web occurs via Facebook according to a study conducted with StarCom MediaVest Group and Rubicom Partners, and first reported by TechCrunch.

Facebook clearly dominates in the sharing category, accounting for 38% of all sharing referral traffic (the next closest are email and Twitter, tied at 17% each.)  And that’s just the percent of folks who click through.

When examining the raw numbers (links shared but not clicked on), the figure is even higher. In that case, Facebook accounts for a whopping 56% of all shared content on the Web, up 11 points from August, 2010.  Read more... (308 words, 2 images, estimated 1:14 mins reading time)

This is a preview of 56% Of All Content Shared Online Occurs Via Facebook. Read the full post (308 words, 2 images, estimated 1:14 mins reading time)
Filed Under: Social Media Marketing, Social Media Optimization

Kaiser Chiefs Use Facebook To Sell Out Two Concerts

Posted on June 6, 2011 Written by 7 Comments

The music industry was one of the earlier movers on social networks, and it was mainly because of the support of bands that MySpace grew as big as they did.

So I found it really interesting to read an email from Ricky Wilson Of The Kaiser Chiefs to music industry columnist Bob Lefsetz.

In the email, Ricky Wilson spoke about how the Kaiser Chiefs were using the web and Facebook to interact with their fans. Wilson then mentioned:

“We just sold all our tickets for our first two gigs exclusively on our facebook page, which worked a treat”  Read more... (291 words, 1 image, estimated 1:10 mins reading time)

This is a preview of Kaiser Chiefs Use Facebook To Sell Out Two Concerts. Read the full post (291 words, 1 image, estimated 1:10 mins reading time)
Filed Under: Facebook, Social Media Marketing
« Older Posts
Newer Posts »