How to Create A Social Media Editorial Calendar

Posted on March 21, 2013 Written by Leave a Comment

One of the biggest struggles brands and marketers have with content marketing comes from a lack of direction with their content strategy. All too often, we see brands fall into the trappings of making posts that do not connect with the audience, or otherwise fail to stand out in the feeds of their fans. The best remedy for this issue is to develop a standardized editorial calendar to bring consistency to your content strategy, and a base for recording activity and performance.

Here are some basic steps for getting started with creating an editorial calendar for content marketing.  Read more... (631 words, estimated 2:31 mins reading time)

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Filed Under: Social Media Optimization Tagged:

The 9 Social Media Mistakes You’re Probably Making Right Now

Posted on February 22, 2013 Written by Leave a Comment

Social media has all but taken over the internet marketing discussion these days.  Many businesses just like yours have jumped on the bandwagon, intuitively knowing that there is something to it, but perhaps not fully understanding yet the long-term effects and implications.

While many younger business owners and entrepreneurs aggressively use social media, it may be harder for some to grasp the relevance.  Social media networks, like Twitter, have been the source of some marketing coups, but have also been a huge marketing nightmare for some businesses who failed to understand the rules and impact of immediate information.  Read more... (939 words, estimated 3:45 mins reading time)

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Filed Under: Reputation Management, Social Media Marketing, Social Media Optimization Tagged: , , , ,

How to Create a Social Media Policy for ANY Company

Posted on February 22, 2013 Written by Leave a Comment

In the past few months, the reliance on the social web has grown to massive numbers, and a strong social presence is second only to a mobile presence as a top goal for many brands. One of the biggest challenges with social branding is figuring out how to determine ROI (return on investment), even if the investment is only time.

No matter the size or reputation of a company, a strong, fair, and clear policy is essential to driving the day-to-day business decisions. Many brands wouldn’t think twice about setting rules for employee time off, dealing with the press, or setting discounts to vendors – dealing with a worldwide communication platform should be no different.  Read more... (725 words, estimated 2:54 mins reading time)

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Filed Under: Social Media Marketing, Social Media Optimization

How To Upvote Your Social Strategy (aka “how to use Reddit”)

Posted on February 6, 2013 Written by Leave a Comment

Reddit describes itself as “the Front Page of the Internet,” and a more fitting description is really hard to come by. In just a few years, Reddit.com has seen a massive spike in traffic and influence, becoming the breeding grounds for many of the web’s most well-known (and infamous) memes, trends, and personalities.

Reddit works as a form of “community news.” Users submit content in the form of text posts or links to pictures, videos, blogs, or other web content. Submissions are made to topical sections called sub-reddits; each sub-reddit can be for any topic imaginable, and is independently managed and moderated by fellow users. Content can be voted up or down by other users, with more popular content rising to the top.  Read more... (646 words, estimated 2:35 mins reading time)

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Filed Under: Social Media Marketing, Social Media Optimization

Climb Down from Olympus: Positive Customer Interactions in the Social Media Age

Posted on January 23, 2013 Written by Leave a Comment

This post is provided by Dustin Verburg, a writer and musician based in Boise, ID. Dustin writes about social media strategies, the human side of SEO and internet ethics. He writes for Page One Power, a link building firm that focuses on relevancy and transparency. Dustin is also eternally grateful for this NHL season, even in its shortened state, because his standards are low.

Success in business is a magnificent thing. Success in online business is a deed even more worthy of the Gods because it’s tougher to keep up. Even niche businesses find competitors and would-be upstarts lurking in every shadow, waiting to dethrone them from their rightful lordship. It’s also true that most online customers are not simply blind worshippers, and there are some very concrete reasons why they might like or dislike your brand.  Read more... (1130 words, 1 image, estimated 4:31 mins reading time)

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Filed Under: Social Media Optimization

Optimizing Social Landing Pages

Posted on January 10, 2013 Written by Leave a Comment

When creating landing pages for a campaign, there are many typical sources of consistent traffic – search engine results, paid advertising, email blasts and many more. Even though art of creating a successful landing page depends on different factors, including audience, product, brand, and other variables, there are many universal best practices that all landing pages should have – such as calls to action, testimonials, and risk aversion points.  Read more... (394 words, 1 image, estimated 1:35 mins reading time)

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Filed Under: Social Media Optimization

How to Properly Manage Your Social Media

Posted on December 20, 2012 Written by 12 Comments

You already know that your business needs to be active on social media. Of course, knowing that is one thing. Actually making it happen (and happen well) is entirely another. Simply having accounts on the major social media networks isn’t enough. It’s what you do with them that matters.

First, you need to figure out which social media networks will actually work for you and for your company, because not all of them do. You’re going to want to have Facebook and Twitter accounts, that much is now the norm within the business world. After that though, it’s up to you.  Read more... (647 words, estimated 2:35 mins reading time)

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Filed Under: Social Media Optimization

Lessons from 2012 Social Media Disasters

Posted on December 15, 2012 Written by 18 Comments

As we approach the end of 2012, we begin to look back and discover that the lines between the online world and real life blur ever closer. It’s become a standard fact of life in these modern times that almost any action taken will have an online echo that someone, somewhere, will react to in a negative way. On the social web, everything is fair game, and brands have a responsibility to expect feedback for every public action they take. Several brands had some social media fires this year, but from the ashes, lessons can be learned.  Read more... (737 words, estimated 2:57 mins reading time)

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Filed Under: Social Media Marketing, Social Media Optimization Tagged: , , ,

But We Don’t NEED to Be on Social Media…

Posted on December 9, 2012 Written by 23 Comments

For every business that has success in social media marketing, there are dozens more that fail. In reviewing and analyzing successful case studies of social media success, it’s easy to set up mental barriers to convince yourself not to participate. You can point to almost anything and be somewhat convincing; like saying “their audience is all teenagers,” or “they sell downloadable products, we don’t.”  Read more... (536 words, 1 image, estimated 2:09 mins reading time)

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Filed Under: Social Media Optimization Tagged: ,

Social Media: You’ll Need More Than That

Posted on December 7, 2012 Written by 24 Comments

Don’t place direct sales, advertising, and public relations on the backburner just yet. In an age consumed by, and made up of, the information on the Internet, a vast majority of businesses have adopted social media strategies into their marketing plans. Albeit, starting up social media campaigns is at the height of its popularity today, many organizations are discovering that their return is not matching their efforts being put into them.

Stick with your roots  Read more... (424 words, estimated 1:42 mins reading time)

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Filed Under: Social Media Marketing, Social Media Optimization
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