One of the biggest struggles brands and marketers have with content marketing comes from a lack of direction with their content strategy. All too often, we see brands fall into the trappings of making posts that do not connect with the audience, or otherwise fail to stand out in the feeds of their fans. The best remedy for this issue is to develop a standardized editorial calendar to bring consistency to your content strategy, and a base for recording activity and performance.
Here are some basic steps for getting started with creating an editorial calendar for content marketing.


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