The US Sports Social Media Report By Braveheart Sports Network for September 2011 shows that the Los Angeles Lakers are far and away the most dominate US sports franchise in social media.
Braveheart Sports Network looked at the number of Twitter followers and Facebook fans that every NBA, NHL, NFL, MLB and MLS team has, to see who is winning the social media battle online.
It is rare that a brand and/or team can successfully execute a winning social media strategy on both Twitter and Facebook, but the Lakers have found a way to dominate both social media platforms. Read more... (482 words, estimated 1:56 mins reading time)
This is a preview of
LA Lakers Dominating Social Media Landscape Amongst US Pro Teams
.
Read the full post (482 words, estimated 1:56 mins reading time)
Interesting new survey by office services firm Regus, showed that 47% of businesses successfully used social networks for customer acquisition in 2011, a 7 percentage point increase over 2010. The US followed closely behind the average, at 43%.
China saw the greatest gains in customer acquisition from social networks among all countries studied, increasing from 44% in 2010 to 65% in 2011. That is a massive increase in one year.
The survey had one other interesting finding: Social networks made the biggest impact for companies that are operating in developed markets. Read more... (190 words, 2 images, estimated 46 secs reading time)
This is a preview of
Using Social Media To Get New Customers Varies By Country
.
Read the full post (190 words, 2 images, estimated 46 secs reading time)
The number of daily deal sites has exploded in the last six months with Groupon and LivingSocial the two dominate sites in this market. But while both play in the same space, there are huge differences in the geographies and demographics of the two sites.
For example the comScore analysis found that LivingSocial had more of an East Coast bias to it, while Groupon is more entrenched amongst Midwest and West Coast-based consumers.
Read more... (275 words, 2 images, estimated 1:06 mins reading time)
This is a preview of
The Big Difference Between Groupon and LivingSocial
.
Read the full post (275 words, 2 images, estimated 1:06 mins reading time)
Avid sports fans use Facebook to follow their favorite, but when game time comes, fans prefer the interactivity of Twitter according to a survey conducted by Catalyst Public Relations on behalf of SportsBusiness Journal.
More than three-quarters of avid sports fans who use social media to keep up with their favorite teams use Facebook to interact with their favorite clubs, according to the survey results.
Sites Used By Fans To Follow/Discuss Their Favorite Team(s)
Facebook
- MLB 83%
- NBA 77%
- NFL 86%
- College Football 79%
- College Basketball 74%
YouTube Read more... (338 words, estimated 1:21 mins reading time)
This is a preview of
Interesting Facebook and Twitter Divergence Amongst Sports Fans
.
Read the full post (338 words, estimated 1:21 mins reading time)
We have all experienced it. You are on a company’s web site and see their Twitter username, or we do a search on Twitter for them. We have a quick question that we need answered and send the company a quick tweet looking for help. And we never hear anything. It’s like our tweet went into some cyber black hole.
According to May 2011 research from InboxQ, a service to feed businesses questions from Twitter, six in 10 Twitter users worldwide said they wanted businesses to respond to them on Twitter. Yet just 21% of Twitter users with under 100 followers and 41% of users with over 100 followers said they had actually received a response from a business via Twitter. Read more... (250 words, 2 images, estimated 1:00 mins reading time)
This is a preview of
Why Responding To A Question On Twitter Is Important
.
Read the full post (250 words, 2 images, estimated 1:00 mins reading time)
More than half of all content shared on the web occurs via Facebook according to a study conducted with StarCom MediaVest Group and Rubicom Partners, and first reported by TechCrunch.
Facebook clearly dominates in the sharing category, accounting for 38% of all sharing referral traffic (the next closest are email and Twitter, tied at 17% each.) And that’s just the percent of folks who click through.
When examining the raw numbers (links shared but not clicked on), the figure is even higher. In that case, Facebook accounts for a whopping 56% of all shared content on the Web, up 11 points from August, 2010. Read more... (268 words, 1 image, estimated 1:04 mins reading time)
This is a preview of
56% Of All Content Shared Online Occurs Via Facebook
.
Read the full post (268 words, 1 image, estimated 1:04 mins reading time)
Last week I wrote about 3 Easy Ways to Improve Your LinkedIn Profile. Today I want to cover how to optimize your LinkedIn profile so that people can find you.
Use Keywords In Your Headline
Your headline is the first thing people see when they go to your LinkedIn profile. Unless you change it, your headline will appear as your current or last position held.
Since this headline will appear in various places on LinkedIn, you want it to be more descriptive. The LinkedIn algorithm seems to put a lot of emphasis on the words used in the headline when ranking people, so make sure your headline includes your USP, benefits your company offers or your geographic location if you serve a specific area. Read more... (390 words, 1 image, estimated 1:34 mins reading time)
Social media use among small businesses surged in the last 12 months, according to the new Citibank Small Business Survey.
According to the survey, use of social media increased significantly over the last year, with 36% of small business owners saying they use social networking sites such as Facebook, Twitter or LinkedIn to market their business, compared to just 19% a year ago.
Survey Highlights: Read more... (271 words, estimated 1:05 mins reading time)
- Facebook is the primary social media tool for small business, with 29% of respondents reporting that their business has its own Facebook page.
This is a preview of
Small Business Use of Social Media Surges in 2011
.
Read the full post (271 words, estimated 1:05 mins reading time)
According to a new survey from the American Express OPEN “Small Business Monitor”, more than a third (35%) of US small businesses are using online social networking for marketing, up from 15% in fall 2009. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.
Quite amazing to me that as many small businesses are engaged in social media marketing as they are in search engine optimization.
Not surprising, small businesses have focused their social media efforts on Facebook, and to a less extent LinkedIn. The percentage of small businesses using Facebook for customer acquisition is up 8 percentage points, while LinkedIn was up 6 points. Twitter usage also increased, holding third place. Read more... (143 words, 2 images, estimated 34 secs reading time)
This is a preview of
Small Businesses Focus Marketing Efforts On Social Media
.
Read the full post (143 words, 2 images, estimated 34 secs reading time)
According to Adweek, there is bad news for brands who are rushing to social media sites. Young people don’t want to be friends with you! According to a new report from Forrester Research, just 6% of 12-17-year-olds who use the web want to be friends with a brand on Facebook.
Among Web-connected 18-24-year-olds, that figure doubles, which means that only 12% of 18-24-year-old think is ok to friend a brand. Even scarier for brands: Young people don’t want brands’ friendship, and they think brands should go away. Read more... (285 words, estimated 1:08 mins reading time)
This is a preview of
Brands Not Connecting With Young Users Via Social Media
.
Read the full post (285 words, estimated 1:08 mins reading time)
