With more and more businesses using social media, eMarketer estimates four out of five US businesses with at least 100 employees will be marketing on social media this year, it is interesting to note how measuring the success of those social media interactions are changing.
Site traffic, which was the top metric for social marketing success in 2010, will still be on top this year. But the emphasis on conversions is apparent as in 2011. The number of CMO’s measing conversions this year will be 65.7%, up from 32.6% in 2010. Conversions are now the number two metric, ahead of “soft” metrics like tallying fans and followers or the amount of positive buzz. Read more... (197 words, 1 image, estimated 47 secs reading time)
Came across a post recently on Forbes about how StumbleUpon has overtaken Facebook as the No. 1 source for social media traffic in the U.S., according to analytics site Statcounter. StumbleUpon accounted for about 43% of the U.S. social media traffic on January 1st, while Facebook accounted for about 38%.
Statcounter tracks 15 billion page views on the Web per month on more than three million websites. Among social media sites, it tracks the top seven: StumbleUpon, Facebook, Twitter, Reddit, YouTube, Myspace and Digg. Just last year during the same period, StumbleUpon made up 30% of the traffic, while Facebook had 48%. But, as a recent Atlantic article reported, the growth in online sharing with StumbleUpon outpaced Facebook in 2010. Read more... (195 words, 1 image, estimated 47 secs reading time)
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StumbleUpon Sends More Social Media Traffic Than Facebook
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Every wondered what the value of a Facebook share or Twitter follower is?
Well a new report from Chompon.com (PDF) starts to answer those types of questions as their research allows them to put a value of social action in e-commerce transactions.
In generating the report, ChompOn focused on the immediate next sale, which means that these numbers are low. That being said, they do provide a starting point in discussing the value of social actions.
- Facebook Share: $14
- Facebook Like: $8
- Twitter Tweet: $5
- Twitter Follow: $2
To how did ChompOn calculate these values? Here is their methodology: Read more... (241 words, estimated 58 secs reading time)
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What Is The Value Of A Facebook Like Or Twitter Follower?
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In two interviews that I have conducted recently, a Certified Financial Planner in San Francisco and Attorney Marketing Agency have both commented on how they are using YouTube to drive brand awareness and leads to their web sites.
Which begs the follow-up question. How can your business get started on YouTube?
Evaluate the account options
Instead of just uploading your videos to YouTube, what most companies are doing is create a permanent presence on YouTube by creating a branded channel.
For most marketers YouTube channels come in two forms: User and Partner. Read more... (604 words, estimated 2:25 mins reading time)
Funny story about a Food Network Twitter contest which a friend of mine won.
Via it’s Twitter account, @Foodnetwork, in addition to recipes, Food Network runs trivia contests. The winner gets Food Network swag.
My friend replies to the trivia question and a couple of hours later gets a Direct Message from the Food Network saying that he had the correct answer and that they would be sending me some swag. All he needed to do was send them a DM with my address.
Turns out that Food Network doesn’t follow him, so I can’t send them my address! Read more... (115 words, estimated 28 secs reading time)
A lot of times here in the U.S. we forget that social media sites like Facebook and Twitter are not just U.S. sites, that they are global marketing channels.
Klout, which tracks the impact of your opinions, links and recommendations across the social web recently released some data on what Top 10 Most Retweeted Twitter Users.
Not only was I shocked that Justin Bieber is the most retweeted Twitter user, but three of the four most retweeted Twitter users are not Portuguese speaking.
Are you using Twitter to reach non-English speaking customers? Do you retweet your tweets in another language? Read more... (101 words, 1 image, estimated 24 secs reading time)
This is a topic I have been thinking about for a while and the recent article on BizReport prompted me to finally write this post.
As I was travelling this summer I started to see more and more business advertise their Facebook page instead of their domain name. It was not only big brands that were doing this, but smaller brands too.
So the BizReport article ask’s this question at the top of the post:
Are Facebook Pages killing websites? Does your company need a website? This question is being asked in boardrooms around the globe as figures and consumer behavior suggests websites are losing out to Facebook Pages. Read more... (475 words, estimated 1:54 mins reading time)
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Don’t Build Your Brand On A Third Party Platform
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I came across a fascinating new study from Retrevo.com about social media addiction. At first glance I was shocked at the addiction level that people have to sites like Facebook and Twitter, but after travelling for the last two weeks and seeing people checking and updating these sites from their phones, I came to better understand the numbers.
The study asked 1,000 social media user’s questions such as when, where, and how much time they spend on sites and services like Facebook and Twitter. Here are the some of the results. Read more... (415 words, 3 images, estimated 1:40 mins reading time)
Earlier this week I published the findings of the ForeSee Results 2010 Social Media Report. Kevin Ertell who is Vice President of Retail Strategy for ForeSee Results and author of the report kindly agreed to answer my question about the report.
I found the results of the report really interesting Kevin. What one or two things from the Social Media Report jumped out to you
I was surprised to see how many people wanted to hear about new products and promotions from retailers they friended on Facebook. I find it encouraging that retailers’ best customer are eager to hear marketing messages in a forum that has been widely believed to be personal “no marketing zone” space. Read more... (413 words, estimated 1:39 mins reading time)
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Interview with Kevin Ertell Vice President of Retail Strategy, ForeSee Results
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Evan Carmichael just came out with his Top 50 SEO Posts of the Year and our post on Don’t Forget Search made his list. Certainly an honour considering some of the other great posts that Evan has on the list.
For those of you not familiar with this site here are some details:
EvanCarmichael.com is the Internet’s #1 resource for small business motivation and strategies. With over 450,000 monthly visitors, 4,650 contributing authors, and 78,000 pages of content no website shares more profiles of famous entrepreneurs and inspires more small business owners than EvanCarmichael.com.
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