Food Network Twitter Fail

Posted on December 16, 2010 Written by 14 Comments

Funny story about a Food Network Twitter contest which a friend of mine won.

Via it’s Twitter account, @Foodnetwork, in addition to recipes, Food Network  runs trivia contests. The winner gets Food Network swag.

My friend replies to the trivia question and a couple of hours later gets a Direct Message from the Food Network saying that he had the correct answer and that they would be sending me some swag. All he needed to do was send them a DM with my address.

Turns out that Food Network doesn’t follow him, so I can’t send them my address!  Read more... (155 words, 1 image, estimated 37 secs reading time)

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Filed Under: Social Media Optimization, Twitter

The Internationalization of Twitter

Posted on October 29, 2010 Written by 44 Comments

A lot of times here in the U.S. we forget that social media sites like Facebook and Twitter are not just U.S. sites, that they are global marketing channels.

Klout, which tracks the impact of your opinions, links and recommendations across the social web recently released some data on what Top 10 Most Retweeted Twitter Users.

Not only was I shocked that Justin Bieber is the most retweeted Twitter user, but three of the four most retweeted Twitter users are not Portuguese speaking.

Are you using Twitter to reach non-English speaking customers? Do you retweet your tweets in another language?  Read more... (141 words, 2 images, estimated 34 secs reading time)

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Filed Under: Social Media Marketing, Social Media Optimization, Twitter

Don’t Build Your Brand On A Third Party Platform

Posted on September 28, 2010 Written by 86 Comments

This is a topic I have been thinking about for a while and the recent article on BizReport prompted me to finally write this post.

As I was travelling this summer I started to see more and more business advertise their Facebook page instead of their domain name. It was not only big brands that were doing this, but smaller brands too.

So the BizReport article ask’s this question at the top of the post:

Are Facebook Pages killing websites? Does your company need a website? This question is being asked in boardrooms around the globe as figures and consumer behavior suggests websites are losing out to Facebook Pages.  Read more... (515 words, 1 image, estimated 2:04 mins reading time)

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Filed Under: SEO, Social Media Marketing, Social Media Optimization

Are You Addicted To Social Media?

Posted on April 12, 2010 Written by 77 Comments

I came across a fascinating new study from Retrevo.com about social media addiction. At first glance I was shocked at the addiction level that people have to sites like Facebook and Twitter, but after travelling for the last two weeks and seeing people checking and updating these sites from their phones, I came to better understand the numbers.
The study asked 1,000 social media user’s questions such as when, where, and how much time they spend on sites and services like Facebook and Twitter. Here are the some of the results.  Read more... (455 words, 4 images, estimated 1:49 mins reading time)

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Filed Under: Case Studies, Social Media Marketing, Social Media Optimization

Interview with Kevin Ertell Vice President of Retail Strategy, ForeSee Results

Posted on February 11, 2010 Written by 16 Comments

Earlier this week I published the findings of the ForeSee Results 2010 Social Media Report. Kevin Ertell who is Vice President of Retail Strategy for ForeSee Results and author of the report kindly agreed to answer my question about the report.

I found the results of the report really interesting Kevin. What one or two things from the Social Media Report jumped out to you

I was surprised to see how many people wanted to hear about new products and promotions from retailers they friended on Facebook. I find it encouraging that retailers’ best customer are eager to hear marketing messages in a forum that has been widely believed to be personal “no marketing zone” space.  Read more... (453 words, 1 image, estimated 1:49 mins reading time)

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Filed Under: Social Media Optimization

We Made The Top 50 SEO Posts of the Year 2009

Posted on December 18, 2009 Written by 12 Comments

Evan Carmichael just came out with his Top 50 SEO Posts of the Year and our post on Don’t Forget Search made his list. Certainly an honour considering some of the other great posts that Evan has on the list.

For those of you not familiar with this site here are some details:

EvanCarmichael.com is the Internet’s #1 resource for small business motivation and strategies. With over 450,000 monthly visitors, 4,650 contributing authors, and 78,000 pages of content no website shares more profiles of famous entrepreneurs and inspires more small business owners than EvanCarmichael.com.

 Read more... (136 words, 1 image, estimated 33 secs reading time)

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Filed Under: Social Media Optimization

Top 15 Brands Social Media Presence

Posted on October 27, 2009 Written by 25 Comments

Great tweet from Michael Brito, aka @Britopian last week on a Study of the Top 15 Brands Social Presence Comparison

The Top 15 Brands as decided by Interbrands and they then looked at the level of presence of each of these brands on the two main social media channels: Twitter and Facebook. From the chart below, it appears that brands are really focusing on either Twitter or Facebook, but few brands are taking advantage of their brand power on both networks.

Here are some of the key findings of study.

FireShot capture #001 - 'Study Top 15 Brands Social Presence Comparison' - www_scribd_com_doc_21469611_Study-Top-15-Brands-Social-Presence-Comparison

FireShot capture #002 - 'Study Top 15 Brands Social Presence Comparison' - www_scribd_com_doc_21469611_Study-Top-15-Brands-Social-Presence-Comparison2

 Read more... (132 words, 3 images, estimated 32 secs reading time)

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Filed Under: Social Media Optimization

How to set-up a Twitter account

Posted on July 27, 2009 Written by 19 Comments

There is a new Twitter book coming out by Tee Morris called All a Twitter: A Personal and Professional Guide to Social Networking with Twitter. The book has a good chapter on how to set-up a Twitter account which is informative regardless of your Twitter experience.

Here is an excerpt from that chapter.

1. Complete Your Profile.

Consider how you want to introduce yourself to people. Take a moment to fill out your profile and let people know something about you. You don’t have to tell Twitter everything, but you do want to make an introduction.  Read more... (943 words, 1 image, estimated 3:46 mins reading time)

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Filed Under: Social Media Marketing, Social Media Optimization, Twitter

Traditional Media and Twitter

Posted on July 15, 2009 Written by 20 Comments

Had an interesting conversation last week about the news industry and social media specifically about how mainstream media is using Twitter.

At the most basic level, Twitter is a two-way conversation. Follow most people’s Twitter stream and you will see a number of retweets and pieces of conversation back and forth.

That is not how the media is using Twitter and I think it is part of the reason why they are not being successful with social media.  Read more... (383 words, 1 image, estimated 1:32 mins reading time)

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Filed Under: Social Media Marketing, Social Media Optimization, Twitter

On Vacation

Posted on July 1, 2009 Written by 6 Comments

The reason for the lack of posts recently is that I am on vacation until mid July. Normal posting will resume then:)

David Wilson

I have been in providing Search Engine Optimization (SEO) services to clients for the last 8 years. I believe that SMO is where all the online services are going to converge over the next 18 months.

More Posts - Website

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Filed Under: Social Media Optimization
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