Great tweet from Michael Brito, aka @Britopian last week on a Study of the Top 15 Brands Social Presence Comparison
The Top 15 Brands as decided by Interbrands and they then looked at the level of presence of each of these brands on the two main social media channels: Twitter and Facebook. From the chart below, it appears that brands are really focusing on either Twitter or Facebook, but few brands are taking advantage of their brand power on both networks.
Here are some of the key findings of study.
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There is a new Twitter book coming out by Tee Morris called All a Twitter: A Personal and Professional Guide to Social Networking with Twitter. The book has a good chapter on how to set-up a Twitter account which is informative regardless of your Twitter experience.
Here is an excerpt from that chapter.
1. Complete Your Profile.
Consider how you want to introduce yourself to people. Take a moment to fill out your profile and let people know something about you. You don’t have to tell Twitter everything, but you do want to make an introduction. Read more... (903 words, estimated 3:37 mins reading time)
Had an interesting conversation last week about the news industry and social media specifically about how mainstream media is using Twitter.
At the most basic level, Twitter is a two-way conversation. Follow most people’s Twitter stream and you will see a number of retweets and pieces of conversation back and forth.
That is not how the media is using Twitter and I think it is part of the reason why they are not being successful with social media. Read more... (343 words, estimated 1:22 mins reading time)
The reason for the lack of posts recently is that I am on vacation until mid July. Normal posting will resume then:)
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Over the weekend I reread Rohit Bhargava’s original article on Social Media Optimization (SMO). Rohit wrote that:
The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.
Rohit’s original 5 rules/guidelines for SMO was expanded to 16 rules: Read more... (260 words, estimated 1:02 mins reading time)
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup
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When did social media become just Twitter and Facebook?
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I opened up the Nashua Telegraph last week and was surprised to find an article about how two Nashua restaurants are using Facebook and Twitter to offer deals and keep in touch with customers.
One of those restaurants is Axel’s Food and Ice Cream (@eatataxels) in Merrimack NH. Axel’s has a web site, a Facebook profile and Twitter page. Through its new Web presence, Axel’s has been running special promotions for Twitter followers and will start providing coupons via Twitter in the near future. Read more... (523 words, estimated 2:06 mins reading time)
Stealing mySpace by Julia Angwinn is an interesting look behind the scenes at the history of MySpace. While Facebook gets all the media attention MySpace is still by far the second largest social networking site in the world. The book looks at the astounding rise of MySpace, which went from a Friendster competitor designed to save a flagging department at eUniverse, an Internet company best known for hawking dubious diet pills and downloadable cursors packaged with spy ware, to being sold for close to one billion dollars to Rupert Murdoch’s News Corp. Read more... (410 words, 1 image, estimated 1:38 mins reading time)
I read this book a couple of weeks ago and have been meaning to write a review of it. The official title of the book is The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Shih.
Clara works for Salesforce.com and while the book at times reads like a sales manual for Salesforce.com that does not detract from the useful information in the book. Read more... (157 words, 1 image, estimated 38 secs reading time)
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Book Review: The Facebook Era: Tapping Online Social Networks to Build Better Products
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I always love reading future projections where people take a little bit of information and then extrapolate that into the future. Remember the stock market analyst who projected that the Dow was going to hit 36,000?
Well eMarketer has a new report where they predict that there will be 18.1 million Twitter users in the U.S. in 2010 (that is next year), up from approximately 6 million Twitter users in the U.S. in 2008. To give that 18 million Twitter users some perspective, that would mean that almost 11% of all US internet users would be on Twitter.
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This is not a social media post.I was in NYC for the TGL Classic which is a race to not only to raise money but to also promote the awareness of lung cancer. The Labrecque family do an fantastic job putting on the race and their were over 10,000 runners this year. This was the 6th year that ‘Team Tammi” has competed. Lung Cancer is a disease that hit home to be in 2001 when my wife, a non-smoker, was diagnosed with it. Her story can be found on her Time For Living web site.
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