Rae’s case study is about a a BlackBerry related website called BBGeeks . BBGeeks has had a Twitter account for around eight months now and has grown from zero to over 500 followers in that time. For a web site targeting a very niche market, this is pretty impressive. Read more...(795 words, 1 image, estimated 3:11 mins reading time)
Ten days of hiking, biking, kayaking, swimming, amusement parks and concerts and I am well rested and somewhat ready to return to work:)
While on vacation I read with interest the editorial in BtoB that Forrester Research is reporting that the number of b-to-b blogs started by corporations fell by nearly half from 2006 to 2007 and that the decline in new launches is expected to continue this year.
Why are corporations starting fewer b-to-b blogs? Because they don’t the concept of what a blog is about. A blog is not a place for only new-product happy talk, recycled press releases and customer success stories. Making this content accessible via an RSS button will not make it viral! Read more...(304 words, 1 image, estimated 1:13 mins reading time)
I was reading in Advertising Age Cartier, a brand better known for diamond necklaces and $10,000 watches, will advertise its latest collection, Love by Cartier on MySpace,
Now this is not the first time that a luxury brand has hooked up with a social network. Last year I blogged about how Neiman Marcus had picked YouTube as a place to publicize its 100-year anniversary.
What surprised me where comments by Travis Katz, managing director-international operations for MySpace.
Travis was talking abut MySpace demographics and he claimed that: Read more...(350 words, 1 image, estimated 1:24 mins reading time)
One of the best things about a blog is that you get to talk about and exchange ideas on what is working and not working in social media. That is good.
The downside is that by sharing you might wake up one morning and find out that the tactics(s) that you have been using successfully no longer work. Either because the search engines manually adjusted your site, or because a lot of people started to use that tactic thus devaluing it.
This is a topic that Aaron Wall at SEObook.com wrote about today and Brent Csutoras wrote a great post on Shoemoney.com recently about over sharing. Read more...(414 words, 1 image, estimated 1:39 mins reading time)
A Deloitte & Touche study earlier this year looked at the different activities that users do online by age. The data is fascinating look at how we interact online.
The younger the user, the more likely he or she was to read or keep a blog on a weekly basis. For example, 55% of millennials (ages 13 to 24) surveyed read a blog, and the percentages declined for every age cohort in the study until reaching just 16% for matures (ages 61 to 75). Read more...(118 words, 2 images, estimated 28 secs reading time)
Jeremiah Owyang had an interesting blog piece recently about the many challenges of corporate blogging. Jeremiah points out that the following seven challenges that launching a corporate blog faces, especially from a resources, preparation and expectations standpoint. They are:
Most don’t receive a lot of traffic: Truth is, from one day to the next, there aren’t massive increases in eyeballs to the web, also, there are only so many hours in the day. The same applies to blogs, while there are millions out there, only a few rise to the top of their marketplace and really stand out.
Read more...(501 words, 1 image, estimated 2:00 mins reading time)
On Monday I had the pleasure of speaking to the Boston SEO group about social media marketing and what strategies that have utilize to help launch our soccer web site. There were about 50 people in attendance and I would like to thank John Cass (Mr. PR) for recommending me to the group. Also to Mr. SEO, The SEO Master and SEO Guru for all coming out to support me. I really appreciated it.
Compete.com has some new video market share data and it seems that YouTube has gotten even stronger. YouTube’s market share has grown by 12.3% in the last year and is now at 50.4%, . For the first time ever half of the videos watched online are viewed on YouTube.
With over 10 billion videos viewed a month online, YouTube must be close to being the second most popular search engine in the world (after its parent Google).
I came across a fascinating report on the demographics of social network users. Rapleaf ooked at user profiles and demographcs for the major social networking sites (MySpace, LinkedIn, Friendster, Plaxo, and Hi5 ) as well as for Facebook. The data is fascinating.
Summary Numbers
The greatest overlap between OpenSocial container sites exists between MySpace and Hi5, in which 43% of Hi5 users also use MySpace.
Facebook users are 63% female and 36% male whereas the sites integrated with the OpenSocial platform are 61% female and 38% male
Read more...(561 words, 1 image, estimated 2:15 mins reading time)
Next Monday (June 2nd) I will be talking at the Boston Internet Marketing SEO Networking Meetup about how we have used social media sites like stumbleupon, digg.com etc to create targeted links and traffic. My presentation will be followed by a round table discussion on social media.
If you are in the Boston area and are coming to the event I hope that you will stop by and introduce yourself
