I recently upgraded by phone to an iPhone. I have been a long-time Verizon user, but I wanted a phone with a real browser and Verizon doesn’t have anything that browses as good as the iPhone.
It seems that I am not the only one who wanted the iPhone for web surfing. According to Internet Retailer:
A survey by Viewpoints.com, a rating and review site, found 48% of iPhone users frequently use their iPhones to look up specific information online, compared with 5% of other cell phone users. And 45% of iPhone owners frequently use their phones to browse online, compared with only 6% of users of other brands of cell phones.
Heather Dougherty at Hitwise had an interesting post last week about people are spending more time on video web sites and search engines and social networks are now accounting for an equal share of referred traffic to these sites.
What I found most interesting was this graphic about the demographics of the YouTube audience.
Video web sites have started to attract a more mainstream (older) audience. For the 4 weeks ending April 12, 2008 the percentage of YouTube’s traffic of 18-24 year old declined from 30% to 21%. The biggest percentage jump in traffic came from the over 55 age group. Who would have thought that 20% of YouTube’s traffic came from those over the age of 55?
American Airlines has been in the news a lot recently because of the cancellation of thousands of flights due to mechanical troubles. What has been interesting is watching how AA have approached this PR nightmare. AA first step in conjunction with its PR agency of record, Weber Shandwick, was to immediately initiate a major crisis-communications plan.
AA Crisis Response
- Immediately issued a press release to drive passengers to the advisory section on its website for updates
- Communicated with frontline employees so they were prepared to deal with questions from travelers
- Proactively and reactively worked with media through its news desk
You might have noticed the Twitter box that has appeared in the sidebar.After talking to John Cass about Twitter and seeing that Mr. SEO has begun to use it, I have decided to test Twitter out for several weeks. If you are interested in following me on Twitter you can here or if you already have a Twitter account let me know.
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So what happens when a blogger has a bad experience at your restaurant? Well if you are the Melting Pot in Burlington MA the answer is a top search engine results that does not paint a positive picture of your restaurant. Soxy lady (http://soxylady.blogspot.com/) visited the Melting Pot in Burlington MA and had a very poor dinning experience. Here review of the meal can be found at The Melting Pot Burlington: Two BIG THUMBS DOWN.
A sample of her dinning experience:
A just released survey, conducted with Compass Partners LLC, illustrates several surprising new trends in social media, specifically that 36.2 million women in the U.S write and read blogs every week and approximately half consider blogs a “highly reliable” or “very reliable” source of information and advice.
The 36.2 million women who actively participate in the blogosphere is comprosed of 15.1 million who publish at least one post a week and 21.1 million who read and comment to blogs a week
The International Herald Tribune had an interesting article recently about the new wave of Silicon Valley companies who are focused on putting the social back into social networks.
The IHT had this interesting description of social networks:
Compared with other forms of human interaction, online social networking is really not all that social. People visit one another’s MySpace pages and Facebook profiles at various hours of the day, posting messages and sending e-mail back and forth across the digital void. It is like an endless party where everybody shows up at a different time and slaps a yellow Post-it note on the refrigerator.
I was shocked when I read a UK Publication that mentioned how UK Prime Minister Gordon Brown has joined the social media revolution by becoming the first head of a European government to open an account on Twitter. I might have to revisit my previous comments that Twitter is a fad and does not have main-steam appeal!
I find it really interesting that the UK government has a Cabinet Office minister for transformational government. The minister, Tom Watson, has set up a Whitehall taskforce so ministers can use Web 2.0 for their own ends.
From the article:
Interesting article by Reuters discussed the missed opportunity by the music industry to capitalize upon searches for bands & artists that result in a visit to Wikipedia.
A typical search result on any of the popular search engines for a band or musician will display the artist’s official Web site, Wikipedia entry and MySpace page — often in that order.
“The interest that people had to go to MySpace to find out more about their favorite band is waning in favor of going to Wikipedia,” Yahoo head of programming and label relations John Lenac says. “In the last six months, it’s surpassed it.”
I recently had the chance to ask search engine optimization expert Aaron Wall about reputation management and how to use different social media tools to “squeeze out” negative references from showing up on the search results page. This was a topic that Aaron had written about in the past and I am grateful to Aaron to take time to answer my questions
