Interesting article by Reuters discussed the missed opportunity by the music industry to capitalize upon searches for bands & artists that result in a visit to Wikipedia.
A typical search result on any of the popular search engines for a band or musician will display the artist’s official Web site, Wikipedia entry and MySpace page — often in that order.
“The interest that people had to go to MySpace to find out more about their favorite band is waning in favor of going to Wikipedia,” Yahoo head of programming and label relations John Lenac says. “In the last six months, it’s surpassed it.”
I recently had the chance to ask search engine optimization expert Aaron Wall about reputation management and how to use different social media tools to “squeeze out” negative references from showing up on the search results page. This was a topic that Aaron had written about in the past and I am grateful to Aaron to take time to answer my questions
Today is my daughter Sarah’s 10th birthday and I wanted to wish her a fantastic birthday.
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When I was at Affiliate Summit in Las Vegas, Mahalo.com founder Jason Calacanis gave the keynote speech. Calcanis spoke about his human powered search engine called Mahalo.
The keynote intrigued me enough that I went to my room, signed up for an account on Mahalo and recommended three sites, in three different categories for inclusion. Well it is 33 days later and my recommendations are still not accepted or denied. They are still in limbo. There has been no communication from the editors about the links. Why?
Mediapost reported last week that American Airlines has launched a new marketing tool disguised as a Facebook widget.
The widget, called Travel Bag, lets Facebook friends share personal tips and experiences American Airlines is hoping that the widget will help them learn more about what consumers want.
“We want to understand how consumers interact with one another,” said Billy Sanez, American Airlines director of advertising, promotions and corporate communications, who admits the widget has become a “bit of an experiment.” Sanez, 34, who has been tinkering with Facebook apps for the past eight months, said: “There’s no controlling a widget. You just put it out there and hope it spreads virally.”
We wrote recently about the 10 largest video sites and the amount of traffic they get every month. Compete.com had an interesting article on the video sites that have seen the largest growth in traffic over the past 12 months.
Some observations:
- GodTube.com tops the list, with supernatural growth since launch in Spring of 2007.
- VBS.tv, Jack9.com, Current.com and Rocketboom.com are sources of originally produced content. These so-called “broadband studios” are producing innovative and, in some cases, exclusive content that has captured loyal followings.
Compete.com published a list of the top 25 social networks by traffic for February 2008. A couple of interesting things stuck me after looking at the data.
The top 25 social media networks delivered over 155 million unique visitors in Feb. 2008 with 70% coming from MySpace, Facebook and Classmates.com. Add in YouTube and Flickr and you get another 60 million visitors, meaning that an estimated 215 million people visited social media sites in February.
Four additional points from the article:
- Myspace was down slightly from February 2007 in terms of total US visits. However, the networking giant still holds a commanding traffic lead over all other Social sites.
On a snowy day in New England, here are some of the social media articles that caught my attention this week.
Traffic at EyeBuyDirect.com has increased between 10% and 15% according to Internet Retailer since the online discount eyeglass retailer added a social networking hub to its web site about five months ago.
About 20,000 consumers have added pictures of themselves sporting nearly 500 different styles of eyewear to EyeBuyDirect.com’s “Wall of Frame” social network. Here, friends, family and strangers can offer feedback on photos. The social networking hub now drives more traffic to the EyeBuyDirect.com site than search and any other marketing efforts.
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Social Networking Helps EyeBuyDirect.com Increase Traffic
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When I ask a company how they monitor their reputation online the most frequent answer I hear is that we use Google Alerts. Google Alerts are ok, but they don’t give the complete picture about what people are saying about you or your company, and because they are email based, the information is difficult for multiple users within a department or company to use simultaneously.
Aaron Wall blogged recently about how you can use iGoogle or Google Apps to create a web site that allows multiple members of your team to easily track brand mentions on blogs and other active parts of the web.
