Facebook E-Commerce Or As Its Called F-Commerce

Posted on April 14, 2011 Written by 13 Comments

Came across a great page on Social Commerce Today that has some great stats about F-Commerce, Facebook enhanced e-commerce.

Social Commerce identify three basic types of F-Commerce:

  • on Facebook (f-stores, Credits)
  • on the Web (using Facebook open-graph/social plugins/FB storefronts with web-stores)
  • in-store (using Facebook open-graph/social plugins/Deals for ‘bricks and mortar’ retail)

So what sort of numbers are companies seeing from F-Commerce? Social Commerce has a lot of numbers but these are the ones that stood out to me:

Facebook drives word of mouth sales  Read more... (284 words, 1 image, estimated 1:08 mins reading time)

  • $2.52: what a Facebook share generates for ticketing site Eventbrite
This is a preview of Facebook E-Commerce Or As Its Called F-Commerce. Read the full post (284 words, 1 image, estimated 1:08 mins reading time)
Filed Under: Brand Marketing, Facebook, Social Retailing

Moms And Social Media

Posted on March 8, 2010 Written by 66 Comments

There was a really interesting study last year by BabyCenter, an online community for expectant and new moms. The study called “21st Century Mom” found that new mothers gravitate to social media sites after having a child.

How moms are using the Internet and social media today:  Read more... (446 words, 2 images, estimated 1:47 mins reading time)

  • Social Mom: Social Media is Mass Media for Moms. The number of moms who use social media regularly has significantly increased from 11% to 63% since 2006. Forty-four percent use social media for word-of-mouth recommendations on brands and products and 73% feel they find trustworthy information about products and services through online communities focused on their specific interests such as parenting.
This is a preview of Moms And Social Media. Read the full post (446 words, 2 images, estimated 1:47 mins reading time)
Filed Under: Social Media Marketing, Social Retailing

Why Online Retailers Must Be On Facebook

Posted on February 9, 2010 Written by 29 Comments

Interesting data in the ForeSee Results 2010 Social Media Report. Some of the key findings in the study, which looked at nearly 10,000 visitors to the biggest e-retail websites in the United States, include:  Read more... (507 words, 1 image, estimated 2:02 mins reading time)

  • 56% of shoppers to top e-retail websites who interact with social media websites have elected to “friend” or “follow” or “subscribe” to a retailer on social networking sites like Facebook, Twitter and YouTube. This is an amazing testament to customer loyalty and interest in social engagement. Shoppers are actually choosing to engage in relationships with retailers on social sites.
This is a preview of Why Online Retailers Must Be On Facebook. Read the full post (507 words, 1 image, estimated 2:02 mins reading time)
Filed Under: Social Retailing

Is social retailing ready for prime time?

Posted on April 16, 2009 Written by 9 Comments

It’s been a while since a story about social retailing has caught my eye. So I was interested to read an article on Adage titled “Online Shopping Goes From Solo Experience to Social Interaction“.

For those of you not familiar with the concept of social retailing, first a little background information. The consensus in the retailing world is that off-line shopping is a collaborative experience while shopping online is a solo endeavor, devoid of the interaction many consumers seek. You don’t get a group of people huddled around a computer monitor discussing whether an outfit would look good on someone.  Read more... (554 words, 1 image, estimated 2:13 mins reading time)

This is a preview of Is social retailing ready for prime time?. Read the full post (554 words, 1 image, estimated 2:13 mins reading time)
Filed Under: Social Retailing

Social Media and Retail

Posted on October 2, 2008 Written by 11 Comments

We have written many articles on social retailing and how the social networks are changing how we make a purchase decision.

If you are a retailer the first step is to make yourself visible on the social networks. eMarketer reported that an August 2008 survey of Web merchants sponsored by Internet Retailer found that, of the 39.3% of retail respondents that use social networks, 32% have a page on Facebook, 27% on MySpace and 26% on YouTube.

 Read more... (217 words, 2 images, estimated 52 secs reading time)

This is a preview of Social Media and Retail. Read the full post (217 words, 2 images, estimated 52 secs reading time)
Filed Under: Social Retailing

Wine Retailer Twitters

Posted on August 19, 2008 Written by 8 Comments

Bin Ends located just down the road in Braintree, Massachusetts is a discount online wine and spirits retailer who has started to stream live online videos of wine tastings with pros that consumers can view via the Twitter social network

To watch a live tasting all you need to is create a profile on Twitter, then receive notifications of upcoming events via the social network. The wine tastings also are promoted on the retailer’s web site and through social networking site Facebook.  Read more... (354 words, 1 image, estimated 1:25 mins reading time)

This is a preview of Wine Retailer Twitters. Read the full post (354 words, 1 image, estimated 1:25 mins reading time)
Filed Under: Brand Marketing, Social Retailing

Selling to your friends on Facebook

Posted on March 22, 2008 Written by 1 Comment

Internet Retailer reports that shoppers with Facebook pages will no longer be restricted to only evangelizing about the latest products and talking trends with friends. Now they will be able to sell directly from their Facebook page.

BSocial Networks Inc. has launched a Facebook application called Market Lodge that allows Facebook users to create miniature e-commerce stores on their Facebook pages. Market Lodge allows Facebook users to select from 1,100 products from 50 retailers items to sell in their own shops.  Read more... (276 words, 1 image, estimated 1:06 mins reading time)

This is a preview of Selling to your friends on Facebook. Read the full post (276 words, 1 image, estimated 1:06 mins reading time)
Filed Under: Social Media Optimization, Social Retailing

Video Tours Increase Sales

Posted on December 3, 2007 Written by 10 Comments

It has been well documented that user-generated reviews (a social media tactic) can and will increase sales. Well now a SellPoint study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products.

The numbers from the study we really extraordinary:  Read more... (393 words, 1 image, estimated 1:34 mins reading time)

  • There was a 35 percent increase in the sales conversion rate among shoppers who viewed the tours vs. those who did not.
  • Shoppers viewing the product tours spent more than 2.5 minutes, on average, engaged in viewing detailed product information about each product viewed.
This is a preview of Video Tours Increase Sales. Read the full post (393 words, 1 image, estimated 1:34 mins reading time)
Filed Under: Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing

Social Retailing News

Posted on November 29, 2007 Written by 9 Comments

With the passing on Cyber Monday online retailers are in the home stretch for the holiday season. At this time of year there is always a flurry of news stories and these were a few that caught my eye via Internet Retailer:

Patagonia.com adds social tools to build brand and sales:
Patagonia.com started a blog earlier this year, called The Cleanest Line. The unedited blog is accessible on the site’s home page and provides a forum for discussing the company’s products, outdoor activities and environmental issues. I am not sure what an unedited blog is, but after the success that Roots Canada has had with its blog, it is not surprise that Patagonia has jumped into the field.  Read more... (602 words, 1 image, estimated 2:24 mins reading time)

This is a preview of Social Retailing News. Read the full post (602 words, 1 image, estimated 2:24 mins reading time)
Filed Under: Social Media Optimization, Social Retailing

A Successful Social Marketing Campaign

Posted on November 27, 2007 Written by 6 Comments

An interesting article on Clickz showed that Bath & Body increased sales by 10-12% after implementing customer feedbacks and reviews on their site.

Bath & Body Works specializes in fragrant beauty products for bath and body care, facial skincare, hair care and spa items. The company has an active customer base who is enthused about their products. The challenge was to convert this offline enthusiasm into something tangible online. Shannon Glass director of Internet operations put the challenge this way:  Read more... (469 words, 1 image, estimated 1:53 mins reading time)

This is a preview of A Successful Social Marketing Campaign. Read the full post (469 words, 1 image, estimated 1:53 mins reading time)
Filed Under: Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing
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