Archive for the ‘Social Retailing’ Category
Consumers Trust Online Reviews
Following up on yesterdays post about how Customer Reviews Becoming More Important, it appears that consumer product reviews are also credible, at least according to a Deloitte Consumer Product Group-sponsored study.
“Some online retailers are reporting higher sales conversion rates as a result of allowing customers to post product reviews on their Web sites,” said Jeffrey Grau, senior analyst at eMarketer.
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing : Comments (3) : Oct 19th, 2007
Customer Reviews Becoming More Important
Emarketer had some interesting data recently about how online shoppers in the US are turning to user reviews more than expert reviews when researching products. In an Avenue A | Razorfish study, they found that over 50% of online shoppers doing research said they consulted user reviews most often.
“It’s clear that new Web technologies have put consumers in control,” said Garrick Schmitt, vice president of user experience at Avenue A | Razorfish.
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing : Comments (4) : Oct 18th, 2007
A Failed Facebook Marketing Campaign
Yesterday I wrote about Target and how they were able to successfully launch a marketing campaign on Facebook. While the Target campaign was running, Wal-Mart also tested the social networking waters again with its own social marketing efforts. Unfortunately, the results were not a good as Target’s.
Target was successful on Facebook for a couple of reasons. One was that the ad agency spent time on Facebook and understood how Facebook users were interacting with each other. They changed their marketing message to fit the Facebook audience, and they turned down the volume of their marketing message.
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing : Comments (14) : Oct 11th, 2007
A Successful Facebook Marketing Campaign
Facebook is the hot story in social media circles, so I went looking for a company that has successfully used Facebook to market its products or services. Thanx to an Adweek article I was able to find a successful Facebook marketer (Target) and an unsuccessful Facebook marketer (Wal-Mart). I will cover the problems that Wal-Mart faced in their campaign tomorrow.
Target took its first steps in social networking by sponsoring a page on Facebook as part of its back to school campaign. The Target social media campaign was run by AKQA and they made some very smart decisions throughout the campaign
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing : Comments (25) : Oct 10th, 2007
Now It’s Ice.com and YouTube
Earlier this month I blogged how Neiman Marcus and YouTube were teaming up to celebrate Neiman Marcus’s 100th birthday. So I was not surprised when I saw Internet Retailer report that Ice.com is now advertising on YouTube.
Ice.com is an online jeweler who must have see the same YouTube demographics as Neiman Marcus.Ice.com executive vice president of marketing Pinny Gniwisch said that they are on YouYube because:
“The people who watch and participate in YouTube are on the cusp. They are the trendsetters,” he says. “I want them to identify with my brand. If I can interact with these connectors, the word of mouth is tenfold what I would have gotten from someone else who’s part of my demographic but not on that level of web interaction.”
Filed under Social Media Marketing, Social Media Optimization, Social Retailing : Comments (6) : Sep 28th, 2007
Social Media Equals More Sales Part Two
Following up Tuesday’s post Social Media Helps You Sell More was news from emarketer that Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore’s “Web 2.0 in Retail Today” report.
From the report:
comScore reported that social networking site traffic rose 33% to 81 million unique visitors in August 2007 versus August 2006. Blog traffic grew 23% to 28 million unique visitors, while online video site traffic increased 20% to 93 million.
Data from an “Mplanet” survey indicate that retailers who do not market on social networks might be missing an opportunity.
Filed under Social Media Marketing, Social Media Optimization, Social Retailing : Comments (1) : Sep 27th, 2007
Social Media Helps You Sell More
A new survey from iCrossing called “How America Searches: Online Retail” shows that younger shoppers are turning to blogs and social media sites to help make their purchasing decisions. The survey validates a lot of our thinking how that adding web 2.0 features to your site like customer reviews will help you make more sales.
One of the key points in the survey that I found interesting was:
Social media increasingly relevant to online retailing. 42% of all consumers view information about brands and products on sites like Wikipedia to be extremely or very influential to their online purchase decisions. Blog posts, online videos and brand profiles on social networking sites carry significant weight with 18 to 44 year old shoppers.
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing : Comments (2) : Sep 25th, 2007
Shop.com Adds Social Retailing Features
Women’s online shopping mall Shop.com has gone social according to Internet Retailer by adding new features to their site including a blog, gift registries for multiple stores, and interestingly, a Facebook shopping application. Social Retailing is a really hot button for many shopping web sites as it encourages users to shop and exchange information online with their friends.
“As online shoppers are becoming increasingly more efficient in communicating, connecting, and sharing online, we are constantly reviewing and updating our existing offerings as well as developing and testing new features to help our customers shop more efficiently and more enjoyably,” says Mondy Beller, senior vice president of marketing. She adds that the company is eager to see “how these elements over time will help build communities for our shoppers.”
Filed under Social Media Optimization, Social Retailing : Comments (0) : Sep 20th, 2007
Social Media Questions For Rand Fishkin
This week we Rand Fishkin steps into the interview chair as part of our ongoing series of interviewing the top people in the social media marketing space.
Rand is an Internet Marketing Consultant and the founder of SEOmoz, a Seattle-based SEO company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
Rand has been involved in web development since 1995 and search engine optimization since 2001. Rand specializes in working with both online and brick-and-mortar firms to improve traffic, usability & conversion rates on the web. His clients include companies around the globe in the retail, financial, healthcare & communication sectors.
Filed under Brand Marketing, Interviews, Social Media Marketing, Social Media Optimization, Social Retailing : Comments (11) : Aug 27th, 2007
Social Media Marketing Panel Discussion
Good post by Voltier.com where they interviewed several prominent people about social media marketing. The experts on the hot seat were:
- Mathew Inman of SEOmoz
- Eric Ward of EricWard.com
- Geoff Simon of Sky Search Placement Marketing
- Russ Jones of Virante Inc.
- Neil Patel of Pronet Advertising
- Eric Enge of Stone Temple Consulting
- Daniel Tynski of Voltier Inc.
Some of the highlights from the panel were:
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing : Comments (2) : Aug 23rd, 2007
