Social Media Equals More Sales Part Two

Posted on September 27, 2007 Written by 1 Comment

Following up Tuesday’s post Social Media Helps You Sell More was news from emarketer that Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore’s “Web 2.0 in Retail Today” report.

From the report:

comScore reported that social networking site traffic rose 33% to 81 million unique visitors in August 2007 versus August 2006. Blog traffic grew 23% to 28 million unique visitors, while online video site traffic increased 20% to 93 million.

Data from an “Mplanet” survey indicate that retailers who do not market on social networks might be missing an opportunity.  Read more... (243 words, 2 images, estimated 58 secs reading time)

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Filed Under: Social Media Marketing, Social Media Optimization, Social Retailing

Social Media Helps You Sell More

Posted on September 25, 2007 Written by 2 Comments

A new survey from iCrossing called “How America Searches: Online Retail” shows that younger shoppers are turning to blogs and social media sites to help make their purchasing decisions. The survey validates a lot of our thinking how that adding web 2.0 features to your site like customer reviews will help you make more sales.

One of the key points in the survey that I found interesting was:

Social media increasingly relevant to online retailing. 42% of all consumers view information about brands and products on sites like Wikipedia to be extremely or very influential to their online purchase decisions. Blog posts, online videos and brand profiles on social networking sites carry significant weight with 18 to 44 year old shoppers.  Read more... (438 words, 1 image, estimated 1:45 mins reading time)

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Filed Under: Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing

Shop.com Adds Social Retailing Features

Posted on September 20, 2007 Written by Leave a Comment

Women’s online shopping mall Shop.com has gone social according to Internet Retailer by adding new features to their site including a blog, gift registries for multiple stores, and interestingly, a Facebook shopping application. Social Retailing is a really hot button for many shopping web sites as it encourages users to shop and exchange information online with their friends.

“As online shoppers are becoming increasingly more efficient in communicating, connecting, and sharing online, we are constantly reviewing and updating our existing offerings as well as developing and testing new features to help our customers shop more efficiently and more enjoyably,” says Mondy Beller, senior vice president of marketing. She adds that the company is eager to see “how these elements over time will help build communities for our shoppers.”  Read more... (306 words, 1 image, estimated 1:13 mins reading time)

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Filed Under: Social Media Optimization, Social Retailing

Social Media Questions For Rand Fishkin

Posted on August 27, 2007 Written by 11 Comments

This week we Rand Fishkin steps into the interview chair as part of our ongoing series of interviewing the top people in the social media marketing space.

Rand is an Internet Marketing Consultant and the founder of SEOmoz, a Seattle-based SEO company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.

Rand has been involved in web development since 1995 and search engine optimization since 2001. Rand specializes in working with both online and brick-and-mortar firms to improve traffic, usability & conversion rates on the web. His clients include companies around the globe in the retail, financial, healthcare & communication sectors.  Read more... (1623 words, 1 image, estimated 6:30 mins reading time)

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Filed Under: Brand Marketing, Interviews, Social Media Marketing, Social Media Optimization, Social Retailing

Social Media Marketing Panel Discussion

Posted on August 23, 2007 Written by 2 Comments

Good post by Voltier.com where they interviewed several prominent people about social media marketing. The experts on the hot seat were:

  • Mathew Inman of SEOmoz
  • Eric Ward of EricWard.com
  • Geoff Simon of Sky Search Placement Marketing
  • Russ Jones of Virante Inc.
  • Neil Patel of Pronet Advertising
  • Eric Enge of Stone Temple Consulting
  • Daniel Tynski of Voltier Inc.

Some of the highlights from the panel were:  Read more... (544 words, 1 image, estimated 2:11 mins reading time)

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Filed Under: Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing

Social Media Marketing Questions For Neil Patel

Posted on August 13, 2007 Written by 4 Comments

We are really excited that social media leader Neil Patel has agreed to be the interviewed in our social media optimization series.

Neil Patel is the founder of Advantage Consulting Services which was started in 2002. He has lead Internet marketing strategies for small and medium sized businesses as well as top companies such as Hewlett Packard and Wal-Mart.

In the interview Neil talks about his thoughts on social media as well as what SMO strategies he is advising clients to use, and which ones to avoid.  Read more... (648 words, 1 image, estimated 2:36 mins reading time)

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Filed Under: Brand Marketing, Interviews, Social Media Marketing, Social Media Optimization, Social Retailing

Creating A Marketing Buzz Via Video

Posted on August 7, 2007 Written by 1 Comment

Everyone is looking to create buzz online, so it is no surprise to hear that Petco is using user-submitted videos in its latest marketing campaign.

The contest, a variation of America’s funniest pet tricks, asked people to upload to Petco’s web site a one-minute video of their dog or cat performing the winning pet trick. Petco then had their site visitors vote on their favorite video to decide the contest winner, who received a trip for two to Los Angeles and a role for the pet in an upcoming Petco advertising campaign. Not a bad deal.  Read more... (542 words, 1 image, estimated 2:10 mins reading time)

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Filed Under: Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing

Social Media Questions For Cameron Olthuis

Posted on August 6, 2007 Written by 8 Comments

We are really excited that social media leader Cameron Olthuis has agreed to be the interviewed in our social media optimization series. Cameron is CEO of a media startup that is currently in stealth mode and his blog is a must read for anyone interested in social media ad search.

Cameron, you are one of the early evangelists of social media optimization. Can you tell me about your decision get involved in this market?  Read more... (907 words, 1 image, estimated 3:38 mins reading time)

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Filed Under: Brand Marketing, Interviews, Social Media Marketing, Social Media Optimization, Social Retailing

Creating Buzz Online For New Products

Posted on August 1, 2007 Written by 1 Comment

Interesting study from Nielsen BuzzMetrics called The Origin & Impact of CPG New Product Buzz(PDF). After analyzing blog buzz volume, ad spending, purchase intentions and actual product sales, Nielsen found the best predictor of buzz for newly launched consumer packaged goods is a large advertising budget.

Well that was the lead paragraph in the Internet Retailer article, which went on to say:  Read more... (450 words, 1 image, estimated 1:48 mins reading time)

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Filed Under: Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing

Third Time Lucky For Wal-Mart?

Posted on July 26, 2007 Written by 2 Comments

Wal-Mart is making yet another attempt to add social media to its web site according to Advertising Age. Wal-Mart which has failed miserably in its other social media attempts has decided that that consumer-generated content is the new way to go.

Wal-Mart’s previous social media attempts included a MySpace-like offering aimed at teens was a miserably failure and was shut down after less than three months. It failed mainly because Wal-Mart screened all the content, informed parents when their children joined and forbade users to e-mail one another. Wal-Mart tried again earlier this year with a travelogue “blog” that it was forced to stop when news got out that the blog was created and paid for by its PR firm.  Read more... (402 words, 1 image, estimated 1:36 mins reading time)

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Filed Under: Brand Marketing, SEO, Social Media Marketing, Social Media Optimization, Social Retailing
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