I was sent a copy of the book “The Real Truth About Social Media” by Eric Harr. Overall I found this book to be an easy read and full of real life examples of social media successes and failures.
Since the book mainly focuses on core social media fundamentals, strategies and platforms, it is not a book for someone who is experienced in social media, but those those who are relatively new to social media, this is a good buy.
There is a lot of information and insights in the book and some the best points I found were: Read more... (350 words, estimated 1:24 mins reading time)
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Book Review: The Real Truth About Social Media
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Surprisingly data from a University of Massachusetts Dartmouth Center for Marketing Research study that shows while many of the Fortune 500 companies are using Facebook, Twitter and corporate blogs, that usage has not grown in the last 12 months.
The study found that 61% of Fortune 500 companies had an active Twitter account, with at least one new post in the past 30 days.
Looking at previous reports from the Center for Marketing Research, this percentage is up from 35% in 2009 but about the same as 2010, which was 60%. Additionally, there hasn’t been much change when it comes to public-facing corporate blogs, with 23% of Fortune 500 companies using a blog in both 2010 and 2011. Read more... (317 words, 2 images, estimated 1:16 mins reading time)
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Fortune 500 Companies Still Slow To Embrace Social Media
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Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average.
The “American Millennials” survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just over a third of older adults. Read more... (348 words, 2 images, estimated 1:24 mins reading time)
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How Older Adults React to Brands on Social Networks
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As Twitter evolves its advertising platform, with the latest development being Promoted Tweets to followers, there is concern as to how consumers will react to seeing ads from brands in their Twitter feeds.
Market research firm Lab42 surveyed US Twitter users in August 2011, asking about their habits related to brand engagement. Only 11.1% of US Twitter users said that following brands was the leading reason why they use the site. The top reasons include following friends (17.4%), to get a good laugh (15.6%), to get the news (15.1%) and to share the news (13.9%). Read more... (282 words, 2 images, estimated 1:08 mins reading time)
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How Social Media Users Engage with Marketers on Twitter
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Google’s orkut has dominated the social network space in Brazil since it was launched in 2004. Brazil is the only place where orkut has gained any sizeable market share, but it looks like Brazilians are finally moving away from orkut and turning to Facebook and Twitter.
A report from IBOPE Nielsen Online, puts Facebook ahead of orkut in popularity. An August 2011 study found that Facebook had 30.9 million users in Brazil in August 2011, or 68.2% of internet users, while orkut had 29 million users, or 64% of internet users. Twitter came in with 14.2 million, or 31.3% of internet users in the country. Read more... (281 words, 2 images, estimated 1:07 mins reading time)
The US Sports Social Media Report By Braveheart Sports Network for September 2011 shows that the Los Angeles Lakers are far and away the most dominate US sports franchise in social media.
Braveheart Sports Network looked at the number of Twitter followers and Facebook fans that every NBA, NHL, NFL, MLB and MLS team has, to see who is winning the social media battle online.
It is rare that a brand and/or team can successfully execute a winning social media strategy on both Twitter and Facebook, but the Lakers have found a way to dominate both social media platforms. Read more... (482 words, estimated 1:56 mins reading time)
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LA Lakers Dominating Social Media Landscape Amongst US Pro Teams
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Coyle Media has created a great info-graphic providing insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. Take a look…
[Via Coyle Media]
Some of the items that I found to be most interesting were: Read more... (184 words, 1 image, estimated 44 secs reading time)
- 78% attended at least one game, which is particularly impressive since only 68% live within the team’s metro area.
- 87% check Twitter multiple times a day, but only about 1/3 of these users have used a geolocation service. While geolocation has a lot of potential, the adoption rate is still much slower than other forms of social media usage.
Avid sports fans use Facebook to follow their favorite, but when game time comes, fans prefer the interactivity of Twitter according to a survey conducted by Catalyst Public Relations on behalf of SportsBusiness Journal.
More than three-quarters of avid sports fans who use social media to keep up with their favorite teams use Facebook to interact with their favorite clubs, according to the survey results.
Sites Used By Fans To Follow/Discuss Their Favorite Team(s)
Facebook
- MLB 83%
- NBA 77%
- NFL 86%
- College Football 79%
- College Basketball 74%
YouTube Read more... (338 words, estimated 1:21 mins reading time)
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Interesting Facebook and Twitter Divergence Amongst Sports Fans
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Winning the NBA championship paid off for the Dallas Mavericks both on and off the court. The Mavs saw the biggest percentage gains in number of Facebook “likes” and number of Twitter followers among all 16 playoff teams during the 2011 postseason, up 156% and 97%, respectively, between April 15 and June 13.
All 16 teams saw double-digit percentage gains on their official Facebook pages; the league’s official page also saw a 17.5 percent bump.
Below are the counts for each team, ranked in order of Facebook gains.
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What Winning NBA Title Meant To Dallas Mavericks Socially
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We have all experienced it. You are on a company’s web site and see their Twitter username, or we do a search on Twitter for them. We have a quick question that we need answered and send the company a quick tweet looking for help. And we never hear anything. It’s like our tweet went into some cyber black hole.
According to May 2011 research from InboxQ, a service to feed businesses questions from Twitter, six in 10 Twitter users worldwide said they wanted businesses to respond to them on Twitter. Yet just 21% of Twitter users with under 100 followers and 41% of users with over 100 followers said they had actually received a response from a business via Twitter. Read more... (250 words, 2 images, estimated 1:00 mins reading time)
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Why Responding To A Question On Twitter Is Important
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