How Social Media Expectations Change Over Time

Posted on June 10, 2011 Written by 31 Comments

I found the results of a new study from Brandon Hall Group and Covario fascinating. Well all know that usage of social media as a marketing channel continues to increase. But as you gain more experience doing social media marketing, does your expectations change?

And the answer is yes. According to the survey, the more experienced that marketers became in social media marketing, the more uses they saw for it.

   Read more... (289 words, 3 images, estimated 1:09 mins reading time)

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Filed Under: Facebook, Social Media Marketing, Twitter

Is Twitter Just A Niche Service?

Posted on June 10, 2011 Written by 8 Comments

I am a big fan of Twitter. I use it a lot to keep up-to-date on what is going on, and also to sell products in the sports markets that we are in.

So I have to say I was more than a little surprised to read the Pew Internet & American Life Project report that only 13% of Internet users in the U.S. use Twitter.

That combined with the data in May from Arbitron and Edison Research has me wondering if Twitter will ever become a mainstream product?  Read more... (298 words, 3 images, estimated 1:12 mins reading time)

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Filed Under: Social Media Marketing, Twitter

Facebook And YouTube Growing In Importance

Posted on May 25, 2011 Written by 21 Comments

I was looking over HubSpot’s “The 2011 State of Inbound Marketing” report and it really hit home what sites have won the social media battle.

If you go back about three years, the big sites within the social media space were Digg and StumbleUpon. Companies spent a lot of time and effort to get on the first page of Digg because of the traffic that it brought. They even had a name for it the “Digg effect”.

The problem with sites like Digg and StumbleUpon was that while they could send tens of thousands of visitors to a web site, the Digg user rarely returned for a second or third visit.  Read more... (219 words, 2 images, estimated 53 secs reading time)

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Filed Under: Brand Marketing, Facebook, Social Media Marketing, Twitter

The Currents of Change on the Wave of Social Media

Posted on May 2, 2011 Written by 20 Comments

I had planned to post this article sometime next week but given yesterday’s news regarding Osama Bin Laden and the role social media played in those events, I figured it was extremely timely to post today.

The world of social media has been increasingly pervasive in recent years and promises to only grow in strength. With an increasing number of the world’s population seeking online information and web-based connectivity, it appears that more and more ideas are being shared through the world of online social media. It’s been apparent for some time how essential the business world sees social media. Business follows the consumer and the vast majority of people are using these forums to exchange ideas. Though the exact figures vary, the number is astounding and many are wondering what to make of this rolling juggernaut that is online social media.  Read more... (537 words, 1 image, estimated 2:09 mins reading time)

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Filed Under: Twitter

Small Businesses Focus Marketing Efforts On Social Media

Posted on April 27, 2011 Written by 20 Comments

According to a new survey from the American Express OPEN “Small Business Monitor”, more than a third (35%) of US small businesses are using online social networking for marketing, up from 15% in fall 2009. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.

Online Marketing Tactics Currently Used by US Small Businesses, 2007-2011 (% of respondents)

Quite amazing to me that as many small businesses are engaged in social media marketing as they are in search engine optimization.

Not surprising, small businesses have focused their social media efforts on Facebook, and to a less extent LinkedIn. The percentage of small businesses using Facebook for customer acquisition is up 8 percentage points, while LinkedIn was up 6 points. Twitter usage also increased, holding third place.  Read more... (183 words, 3 images, estimated 44 secs reading time)

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Filed Under: Facebook, Social Media Marketing, Social Media Optimization, Twitter

Twitter Campaign Sends 1 Million Visitors To Internships.com

Posted on March 15, 2011 Written by 87 Comments

Internships.com just ran a recent paid ad campaign on twitter using Charlie Sheen, and the numbers are very impressive.

Internships.com paid at least 100K for an Ad.ly campaign to advertise a social media intern job position, and Sheen tweeted their ad twice.

According to its internal Omniture data, Internships.com saw 1,035,021 unique visitors (almost two uniques per link click) as a result of the tweets and the subsequent shares and media attention.  Read more... (220 words, 1 image, estimated 53 secs reading time)

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Filed Under: Social Media Marketing, Twitter

How Carnival Cruise Lines Use Social Media

Posted on February 28, 2011 Written by 50 Comments

Really good interview with Stephanie Leavitt of Carnival Cruise Lines over at eMarketer. In the interview, Stephanie spoke about Carnival’s social media campaign for its newest ship, the Magic, and the kinds of marketing that resonate with Carnival’s Facebook fans. Here are some of the highlights from the interview.

eMarketer: What is your social media strategy for 2011?

Stephanie Leavitt: Social media is now a big component of our overall marketing strategy. We try to embed a little bit of social media in pretty much everything that we do. Our goal is to help educate consumers on the value of cruising, and specifically, we’re trying to use social media to better connect with first-time cruisers—people who have never cruised before.  Read more... (1024 words, 1 image, estimated 4:06 mins reading time)

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Filed Under: Brand Marketing, Facebook, Interviews, Social Media Marketing, Twitter

What Is The Value Of A Facebook Like Or Twitter Follower?

Posted on February 23, 2011 Written by 91 Comments

Every wondered what the value of a Facebook share or Twitter follower is?

Well a new report from Chompon.com (PDF) starts to answer those types of questions as their research allows them to put a value of social action in e-commerce transactions.

In generating the report, ChompOn focused on the immediate next sale, which means that these numbers are low. That being said, they do provide a starting point in discussing the value of social actions.

  • Facebook Share: $14
  • Facebook Like: $8
  • Twitter Tweet: $5
  • Twitter Follow: $2

To how did ChompOn calculate these values? Here is their methodology:  Read more... (281 words, 1 image, estimated 1:07 mins reading time)

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Filed Under: Facebook, Social Media Marketing, Social Media Optimization, Twitter

Twitter and Al Jazeera

Posted on February 14, 2011 Written by 18 Comments

There has been much written about the impact that social media had in the government’s collapse in Egypt. I think you can debate both sides of that argument, but what I found most interesting about the uprising in Egypt was the role of Al Jazeera, especially here in the U.S., where it might have replaced CNN as the TV station of choice whenever something happens in the Middle East.

Techcrunch had some great data last week from Chartbeat that provided a realtime snapshot of what activity looked like on Al Jazeera’s English website on Friday when Egypt’s president Hosni Mubarak resigned.  Read more... (282 words, 4 images, estimated 1:08 mins reading time)

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Filed Under: Social Media Marketing, Twitter

My Interview With MDC Magazine

Posted on January 24, 2011 Written by 5 Comments

Earlier this month I, along with Joel Davis of agency:2, was interviewed by Mike Filsaime of Marketingdotcom.com about social media marketing. Below are my answers to Mike’s questions.

1) What should an online marketer’s primary goal be when utilizing social media?

In establishing a primary goal for social media, marketers first need to define what they are trying to accomplish via social media marketing; e.g. increase the number of Twitter followers, increase the number of Facebook fans, or drive traffic to a webpage.  Read more... (622 words, 1 image, estimated 2:29 mins reading time)

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Filed Under: Brand Marketing, Facebook, Interviews, Social Media Marketing, Twitter
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