Getting Started with Video Marketing

Posted on March 15, 2013 Written by Leave a Comment

As we predicted at the start of this new year, content marketing continues to be the top marketing trend for brands on the internet. While many strategies on content marketing focus on the message, the timing, the followup, or the hidden benefits (which are all important), today we want to focus on the medium – online video.

Like other forms of content (blog posts, infographics, pictures), online video, hosted on sites like Youtube, Vimeo, or DailyMotion, has the ability to be commented on, shared, and interacted with, for better or for worse. The bulk of these views and attention will come from personal social networks like Facebook and Twitter, or social news sites like Reddit.  Read more... (826 words, estimated 3:18 mins reading time)

This is a preview of Getting Started with Video Marketing. Read the full post (826 words, estimated 3:18 mins reading time)
Filed Under: Youtube Tagged: , ,

How Marketers use the Social Graph for Better Customer Engagement

Posted on June 20, 2012 Written by 29 Comments

In 2008, Facebook introduced the concept of the “social graph” and how developers could utilize it to view information about users that goes beyond the friend request. Using the social graph, details about users and their relationships with photos, events, businesses, and real-world locations becomes available, and markers and developers can leverage this information to reach their ideal users and customers directly.

Despite the fears of privacy advocates, the social graph is not an exclusive Facebook product. Services like Google utilize the social graph in ways to better serve their users in a clear and transparent way, as explained in this video. In time, it would not be surprising to have a standard and centralized social graph that is independent of internet powerhouses.  Read more... (517 words, estimated 2:04 mins reading time)

This is a preview of How Marketers use the Social Graph for Better Customer Engagement. Read the full post (517 words, estimated 2:04 mins reading time)
Filed Under: Social Media Marketing, Social Media Optimization, Youtube

Youtube’s Revenue Sharing Partner Program Now Open to All Channel Owners

Posted on April 19, 2012 Written by 15 Comments

In a blog post last week, Youtube announced the expansion of its Partner Program to all users across 20 countries. The Partner Program is Youtube’s revenue-sharing platform, which pays channel owners a portion of click revenue for ads placed on the user’s videos.  Read more... (682 words, estimated 2:44 mins reading time)

This is a preview of Youtube’s Revenue Sharing Partner Program Now Open to All Channel Owners. Read the full post (682 words, estimated 2:44 mins reading time)
Filed Under: Youtube