If you are looking for ways on how to get Facebook likes then you need to be creative in your strategies in order to standout from the rest. Take note that there are now millions of internet marketers like you, as well as big brands and top companies doing the same thing too.
While there are billions of Facebook users around the world, there are millions of marketers and businesses fighting to get the attention of the majority of the users for the advantage of their businesses. If your techniques are no different from the rest, then you will only capture just a handful of people to check out what your business has to offer.
To make your Facebook marketing more effective, it is best to formulate your techniques based on the current trends and behavioral patterns of Facebook users. There are a couple of factors that you need to give due attention to, and some of them will be briefly discussed as follows.
3 Essential Factors to Consider When Getting Facebook Likes
Post at the Right Time of the Day
Don’t just post anytime as you please. Rather, observe the best posting time that maximizes the results of your campaign. Remember, there are numerous factors that come into play here. A post may receive lower engagement because of poor timing; majority of the users are asleep or busy at work.
The best time to publish a post is during the peak usage time, or the time when majority of the users are online and logged on to the network. This will make your post quickly seen by wider and varied audiences, thereby giving you the best results.
There are several studies made to determine the best posting time in Facebook. While the results vary by industry, the average result showed that Wednesday is the best day in a week to update your business page via fresh contents.
Moreover, the ideal time in a day to post your update is 3 o’clock in the afternoon. However, it is still best to conduct a series of split-tests in order to find what the ideal time for posting in your case; the result might be different.
Post for a Certain Number of Times per Day
Just because it is Wednesday and it is also 3 o’clock in the afternoon, that doesn’t mean that you are going to bombard your business page with numerous posts. Don’t make such mistake because this will get you into trouble. Your fans will be irritated by the influx of your posts, causing them to think that you are spamming them. This is a mistake to avoid.
Instead, post sparingly to avoid spamming your fans. Just like proper timing, there are certain numbers of times for posting. Although daily posting is good, you will get higher engagement if you limit your posts to only 3 to 4 times per week since this will get you 71% more engagement rate. On the other hand, fewer posts of around 1 to 2 times per week will give you about 40% more engagement.
Share the Right File Type that Maximizes Engagement
You must also give due consideration to the right types of files to share with. In search engine optimization, text content is king. But in the social media landscape, things are different because photo content is king. You will get approximately 53% more Facebook likes if you share photos. This will give you about 84% higher CTR, and around 104% more comments, as well.
In any case, take note and observe these tips on how to get Facebook likes for better and optimized results from your Facebook marketing campaign. You can add other techniques, but make sure the above methods are added to your marketing mix.