Getting your site indexed in Google, Yahoo, and other search engines is one of the first few things that you should do when marketing your website, and when doing search engine optimization. You cannot literally proceed to SEO if your site is not indexed yet. Being indexed will make your site visible in the search engine result pages, or SERPs. That is why this is an integral part of search engine marketing, and this is also crucial if you are working on increasing your website targeted traffic.
Why Getting Indexed Matters a Lot
It is important for websites to be indexed in the search engines because this can tremendously improve organic website targeted traffic. The search engines are among the best sources of direct referrals to your site considering the fact that they are being used by hundreds of millions of people all around the world each month.
Aside from that, traffic from the search engines is also excellent in quality since the web visitors are more targeted to your niche. People will come to your site through Google, Yahoo, and Bing using certain query terms, which the search engines will match with your contents and targeted keywords. Consequently, the traffic that you will get is people using the exact match or similar search queries with your target keyword phrases, thereby potentially improving your conversion rate.
But before the search engines can include your site in the SERPS, it must be indexed first, which is a process of getting your web url listed. Otherwise, your site remains non-existent to the eyes of Google.
Ways on Getting Your Site Indexed in Google
While there are several ways of how to get your website indexed in Google, you can start by doing one of the two easy and common methods as detailed below. The procedures may look a bit technical in nature, but they are actually very easy to do by following a few simple steps.
The Upload Method
This technique will require you to upload a data to your website and verify it. The first step is to generate an XML sitemap of your website. Creating an XML sitemap used to require the expertise of a technical geek. But thanks to available technology today, there are free XML sitemap generators that you can use to quickly and easily generate the sitemap of your blog.
This tool significantly simplifies the process. Just input the main web url of your site, and then press the ‘start’ button. After a few seconds, you will immediately see the code. The next step is to copy the entire code and paste or insert it in your website. This is a technical step that requires basic HTML knowledge. You need to accurately insert the code at the right place in the HTML file of your site to make it work. Once it is inserted, you can go back to the SiteMap Generator and verify your site.
Via Google Webmasters Tool
Alternatively, you can submit your website individually to the search engines using the Webmasters Tools of Google and Bing. This process is a lot easier and quick, especially if you already have a webmasters account. If not, you can open one for free, which will take only a few minutes to complete the process. Once you already have a webmasters account, you can immediately submit your site using this form to get it indexed.
However, the process may be simple and quick but you are not guaranteed yet that your website will be immediately indexed after the submission. It may take a few days for Google and the other search engines to crawl on your site. So be patient.
How to Get Your Site Indexed in Bing and Yahoo
Getting your blog indexed by Google is just one of the things to do. You still need to submit your website to the other search engines for indexing as well, so that it will be included in their respective search result pages. Traffic from Bing and Yahoo must not be disregarded altogether because they can significantly boost the numbers of daily website targeted traffic.
Fortunately, you don’t have to separately submit to Bing and Yahoo since Yahoo shares the same platform with Bing. In this case, you will only submit your website once to Bing Webmasters Tool for indexing by Yahoo and Bing. Take note that website submission to the above search engines is just one of the many processes. There are other things that you need to do. This includes adding appropriate title and meta-description to your site containing your target search terms, using tags and meta tags, and so on. Once your main domain name is already indexed, you can ping your individual posts to alert the search bots of your updates so that they will immediately crawl on the new pages or posts.
Traffic from the search engines is important. It will not only give you regular flow of website targeted traffic but organic visitors are easier to convert, as well, because they are more or less precisely targeted to your niche. However, traffic will only come if your site is somewhere near or at the top pages of the search results. Which is why search engine optimization is important, and getting your site indexed is the first step of SEO.