By now you’ve probably learned the basics when it comes to getting more views on your YouTube channel. Hopefully, you’ve been able to generate a steady stream of viewers that have subscribed to your channel and become fans. If you’ve received enough fans, you may even be making money on your videos now. If you haven’t quite reached that level of popularity though, and you’ve put into practice all the usual promotional techniques, you’re probably looking for more tips in order to make it past that last benchmark so you can start making money. If the basic techniques haven’t been enough, it’s most likely because your content needs work. It may be the right kind of content, but if it’s not produced the right way, it doesn’t matter. You need to be able to make content that really keeps your audience engaged and wanting to come back for more. In order to do this, your videos should mimic a very traditional, but effective pattern. It’s called a story arc. And whether your videos are fiction, nonfiction, or even sales content, this basic plotline can do wonders.
The very first part of your video should be an introduction, and just like the opening, or exposition of a story, it should allow the viewer to get to know who or what is the subject of the video and where or in what environment they are. Basically, you are establishing the character and the setting. The key here isn’t just introducing yourself though. It’s hooking your viewers. A great video will hook viewers within the first 15 seconds. Otherwise, they’ll be clicking on to the next channel to find something more entertaining. A great hook can use a few different strategies. It may start with something shocking or exciting. It could open with a question that causes viewers to ponder and to become involved with the subject matter. Or, if you’re really good, it could begin with something so beautiful, interesting, or captivating that they won’t be able to look away. If you can keep them around for the first 15 seconds with your hook, you should be able to get them through your introduction and sticking around for the rest of the video.
As with great works of literature, our favorite movies, and even TV shows, you should spend the next portion of your video building excitement or suspense. You will need your audience to be looking forward to something that is coming up. You can do this with teasers, with an increased pace, and of course with increasing excitement in terms of the action happening in the video. If your video is a sales pitch, this will be the most difficult part. This part, for a sales video, should be when you establish a very strong premise. Showing the problem which your product or service intends to solve and trying to get them to relate to that situation is a good strategy to use here. Normally, you won’t want your rising action section to be too long in a promotional video. It is best designed for fiction and nonfiction formats. For persuasion, you’ll find that the hook and the rising action will act together as one section.
At some point, your viewers need to get a payoff in your video. In stories, this is the epic battle scene between the hero and villain or the long-awaited kiss in a love story. It’s the moment everyone has been waiting for. Normally, the climax comes about two thirds of the way through your video, but it really depends on your topic and could really come at any point. For a promotional video, this is when the product is revealed to miraculously solve the problem. In an instructional video, this is when everything comes together to reveal the outcome. This should be a moment that gets the biggest emotional response, whether that response is a laugh, a sigh, a gasp, or a yearning. In order to compel viewers to do something, you will need that emotional involvement. That’s what makes the buildup so important. You need to get them relating to the topic, anticipating the moment, and then feeling a sense of excitement and satisfaction as the climax happens.
In stories, there is often a moment of relief after the climax. This is to allow the audience to come down off of their emotional high and to lead them into the wrap-up. Many modern stories do not use this part anymore, or at least it’s not quite as distinguishable from the conclusion, and it’s not usually necessary for commercials or sales pitch videos either. However, you can use this time as a period of affirmation, to repeat the results, to prove them, so to speak, just so that the audience can believe what they’ve just seen. It’s up to you whether you want to dedicate part of your video to falling action, but for short web videos it isn’t really recommended.
Call to Action will lead to getting views on YouTube
The last part of your video is your conclusion. This is where you wrap it all up. In stories, this is where we learn the final lesson with the hero. In nonfiction, this is often when we are left with a question to ponder, such as what to do with this new information or wisdom that we have gained about the world in order to make it better. In any kind of persuasive video like a sales promotion or a commercial, this is the call to action. This is where you need to motivate viewers to make a purchase, to find out more information, or to share your information. No matter what your videos are about, the end of it should also make them want to become a regular viewer and fan of your work. In order for them to take action, it’s a good idea to leave information that will help them do that. It could be your business web address, your contact information, or instructions for participating in the promotion. If you really want to get views on YouTube, you need to take the time craft your videos with these aspects in mind so that they are pleasing to watch and engaging for a wide audience.
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