Facebook Timeline: Features to Optimize Engagement with Facebook Fans

It’s been about one week since the mandatory transition for all Facebook pages for brands to the new Timeline format, and for many marketers, this change can throw a monkey wrench into a steady and reliable online presence. Once you get beyond the … [Continue reading]

Facebook Timeline: Features to Optimize Engagement with Facebook Fans

It’s been about one week since the mandatory transition for all Facebook pages for brands to the new Timeline format, and for many marketers, this change can throw a monkey wrench into a steady and reliable online presence. Once you get beyond the … [Continue reading]

Book Review: The Real Truth About Social Media

I was sent a copy of the book "The Real Truth About Social Media" by Eric Harr. Overall I found this book to be an easy read and full of real life examples of social media successes and failures. Since the book mainly focuses on core social media … [Continue reading]

Fortune 500 Companies Still Slow To Embrace Social Media

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Surprisingly data from a University of Massachusetts Dartmouth Center for Marketing Research study that shows while many of the Fortune 500 companies are using Facebook, Twitter and corporate blogs, that usage has not grown in the last 12 … [Continue reading]

Interview With Kris Narayanan, VP Digital Marketing At Samsung

Ready good interview by eMarketer’s Kimberly Maul of Kris Narayanan, vice president of digital marketing at Samsung. Narayanan oversees Samsung's paid, earned and owned social media programs and had some interesting comments on how the consumer … [Continue reading]

What People Don’t Become Fans Of Your Page Or Brands

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Companies seem to be in an arms race these days to get people to “like” their Facebook page, as they hope to win more social media fans. Interestingly a new study from a June 2011 study from ExactTarget, “Subscribers, Fans and Followers: … [Continue reading]