Google’s orkut has dominated the social network space in Brazil since it was launched in 2004. Brazil is the only place where orkut has gained any sizeable market share, but it looks like Brazilians are finally moving away from orkut and turning to Facebook and Twitter.
A report from IBOPE Nielsen Online, puts Facebook ahead of orkut in popularity. An August 2011 study found that Facebook had 30.9 million users in Brazil in August 2011, or 68.2% of internet users, while orkut had 29 million users, or 64% of internet users. Twitter came in with 14.2 million, or 31.3% of internet users in the country. Read more... (281 words, 2 images, estimated 1:07 mins reading time)
Tumblr, the social blogging site, has seen solid growth since its launch in 2007. More users are publishing on the site and viewing others’ posts, while brands, media outlets and marketers are experimenting with how best to leverage this growing community.
In its “State of the Media: Social Media Report Q3, 2011,” The Nielsen Company tracked Tumblr unique US visitors from May 2010 to May 2011 and found 183% growth in a single year. In May 2011, the site had 11.9 million unique visitors, up from 4.2 million one year earlier, and averaged 21,280 messages and links posted per day. Read more... (290 words, 2 images, estimated 1:10 mins reading time)
The US Sports Social Media Report By Braveheart Sports Network for September 2011 shows that the Los Angeles Lakers are far and away the most dominate US sports franchise in social media.
Braveheart Sports Network looked at the number of Twitter followers and Facebook fans that every NBA, NHL, NFL, MLB and MLS team has, to see who is winning the social media battle online.
It is rare that a brand and/or team can successfully execute a winning social media strategy on both Twitter and Facebook, but the Lakers have found a way to dominate both social media platforms. Read more... (482 words, estimated 1:56 mins reading time)
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LA Lakers Dominating Social Media Landscape Amongst US Pro Teams
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Good article by Nichole Kelly titled six reasons not to create a Facebook page.
Nichole writes that ”
Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind.. It’s not surprising then that when faced with building a corporate social media presence, most are turning to Facebook as the answer. Facebook has become the strategy you “won’t get fired for.” “ Read more... (1012 words, estimated 4:03 mins reading time)
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Six Reasons Why Creating A Facebook Page Is Not The Right Decision
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An update on the list of the top 10 social networking sites of 2011. Yes we have the usual social media giants like Facebook, LinkedIn, or Twitter but there are plenty of other social networks out there that are making a splash, like newcomer Meetup, MyLife and MyYearBook.
Both consumers and marketers alike continue to puzzle through the seemingly endless options of social networks in order to figure out the best way to connect with each other for optimal community engagement.
Take a look through this infographic, produced by Shanghai Web Designers, to see some impressive stats from the top 10 social networking sites in 2011. Read more... (107 words, 1 image, estimated 26 secs reading time)
Unlike Facebook, where almost any name will do for your profile, Google+ takes your name very seriously. Its authenticity determines whether or not your account will be suspended. Google Chairman and former CEO Erich Schmidt recently described the measure as a means to ensure that the new social network remains an “identity service.” Schmidt was more specifically addressing criticism that the strict naming guideline restricts user privacy and confidentiality. Google basically doesn’t believe that false names infringe on user privacy. They do, however, recognize that false names infringe upon a social network’s ability to make money. Read more... (474 words, estimated 1:54 mins reading time)
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Why Google+ Real Name Rule is Great for Social Media Marketers
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Good case study on eMarketer about how Snack Brand was able to double the number of its Facebook likes through Social coupon. Here is the case study that they presented:
Snack Factory’s 6-year-old Pretzel Crisps brand had only a tiny presence on Facebook with just 800 “likes” when Jason Harty, director of field and interactive marketing, came aboard in June 2010. While that number increased to 1,800 nine months later, Harty wanted to experiment with a variety of strategies, including social sampling on Twitter, to help lure new customers to the brand. Read more... (537 words, estimated 2:09 mins reading time)
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How Snack Brand Doubled Its Facebook ‘Likes’ Through Social Coupon
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Quick. What is the No. 2 social networking site in terms of visitors? If you answered LinkedIn then give yourself a pat on the back. According to comScore, in June LinkedIn passed Myspace to become the No. 2 social networking site.
A study released last month by market research firm Lab42 surveyed LinkedIn users and found that the audience is highly engaged: 32% check the site several times a week and 35% check it daily.
Lab42 also found that 42% of users update their profiles regularly and 81% belong to at least one group. LinkedIn users are interacting with the site, which means they are also interacting with the companies on the site, as well as seeing the ads served there. Read more... (264 words, 1 image, estimated 1:03 mins reading time)
Yesterday I wrote about a Coyle Media info-graphic that provided insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. The obvious question after seeing that graphic was, what about Facebook? Well Coyle Media provided that data and here are the results.
I am surprised at the similarities between the two studies. Facebook fans are a little more passionate than Twitter fans, but numbers like “Likely To Buy” or “attend a game” are very similar.
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Coyle Media has created a great info-graphic providing insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. Take a look…
[Via Coyle Media]
Some of the items that I found to be most interesting were: Read more... (184 words, 1 image, estimated 44 secs reading time)
- 78% attended at least one game, which is particularly impressive since only 68% live within the team’s metro area.
- 87% check Twitter multiple times a day, but only about 1/3 of these users have used a geolocation service. While geolocation has a lot of potential, the adoption rate is still much slower than other forms of social media usage.
