The Sports Business Journal is reporting that the Phoenix Suns are boosting their social media strategy by offering a discounted ticket package for social media users and adding a social media sideline reporter during homes games at US Airways … [Continue reading]
How Older Adults React to Brands on Social Networks
Posted on October 10, 2011 Written by 56 Comments
Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends … [Continue reading]
How Social Media Users Engage with Marketers on Twitter
Posted on October 5, 2011 Written by 35 Comments
As Twitter evolves its advertising platform, with the latest development being Promoted Tweets to followers, there is concern as to how consumers will react to seeing ads from brands in their Twitter feeds. Market research firm Lab42 surveyed US … [Continue reading]
A Look At Metrics That CMOs Are Focusing On
Posted on October 3, 2011 Written by 31 Comments
New research from Duke University’s Fuqua School of Business and the American Marketing Association looked at how high-ranking marketers look at social media within their organizations for the September 2011 edition of their “CMO … [Continue reading]
Brazil Finally Moving Beyond Orkut
Posted on September 28, 2011 Written by 18 Comments
Google's orkut has dominated the social network space in Brazil since it was launched in 2004. Brazil is the only place where orkut has gained any sizeable market share, but it looks like Brazilians are finally moving away from orkut and turning to … [Continue reading]
Who’s Using Tumblr?
Posted on September 26, 2011 Written by 24 Comments
Tumblr, the social blogging site, has seen solid growth since its launch in 2007. More users are publishing on the site and viewing others’ posts, while brands, media outlets and marketers are experimenting with how best to leverage this growing … [Continue reading]
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