You have done marketing with Facebook, you have implemented Twitter marketing as well as Pinterest marketing, should you go further and engage in online social bookmarking, as well? For obvious reason, the answer is yes based on the famous adage that states don’t put everything in one basket but diversify your resources. But beyond that, there are many benefits of social bookmarking that are unique only to this method of marketing.
Take note that there are distinctions between social networking and bookmarking. By definition, a social bookmarking service is an online service that lets users share their interests to others while bookmarking them for future references at the same time. This is somewhat similar to file or document sharing, except that the shared item is a webpage that requires no memory space in the hard drive.
This is also similar to the bookmark feature in your web browser that lets you save your favorite links for future visits. However, there are added features with better benefits. Social bookmarks are visible to others and they, too, can bookmark your bookmarks and share them to their network of friends.
Benefits of Social Bookmarking
Aside from the fun of being able to bookmark your interests, share your favorites to others, and see other people’s bookmarked sites, there are other benefits of using this network. Some of them are listed here.
One of the main reasons why you should start bookmarking in these social networks is for search engine optimization purposes. Many of these social bookmarks have high PageRank in Google. Therefore, they are excellent venues to build backlinks because of their ability to pass on to your website the SEO link juices via your bookmarks.
The best part of all is that building those links is very easy to do. In less than one minute, you can quickly build the links. However, this method of link building is not a stand-alone technique. This has to be in conjunction with other methods of building links, particularly content marketing. In order to build the backlink, you need to first publish a post either in your website or in other sources in order for you to bookmark the content and build the backlink at the same time.
Nonetheless, you are most likely going to publish blog posts regularly in order to keep your site fresh all the time. So why not bookmark them and build links in just a few seconds. It won’t eat up a lot of your time and you can already get better mileage in your SEO.
Another unique benefit is adding more traffic to your blog. Bookmarking can further expand the visibility of your content, thereby improving its page views. If your bookmarked articles are truly engaging with eye-popping headlines, the chances are high for your content to go viral. People will start bookmarking while some will like or rate your favorite contents, thereby improving their exposure to a wider audience.
But bear in mind that these are social networks. This mean you have to socially engage with the other members in order to gain traction in your marketing strategies. You can build your fanbase by attracting more followers. They will be first-hand to see your bookmarked content. Thus, the more fans that you have the better will be the visibility of your posts. This can boost direct referrals to your blog, as well.
Build Online Reputation
Bookmarking can further enhance the online reputation of your business. By sharing valuable contents and by socially engaging with different people in these communities, you will be able to achieve a respectable image for your business over time. These bookmarking sites are perfect for companies looking to build a brand image. By engaging with online customers and sharing some valuable tips, the image of the brand will soon be enhanced.
Meet Prospects and Potential Business Partners
Any networking venue provides good potential to meet prospects. Because of the nature of the platform that allows you to meet well-targeted prospects and actively interact with them via comments, there is high potential that some of the members that you shall be interacting with are valued prospects that you can easily convert into customers in the future. Therefore, stay active in the community and you will capture many prospects along the way. You can also forge partnership in the future with some of the people you are interacting with in these communities.
While there are many potential customers, there are also a lot of competitors doing marketing activities in these venues. You can observe and spy on their activities and tract what bookmarks that capture excellent engagement and high ratings from the other members. This data can help you better fit your strategies according to the preferences and tastes of the people in the community. You will also learn the types of contents that quickly go viral, as well as how to formulate attention-grabbing headlines that effectively capture views and bookmarks.
Top DoFollow Social Bookmarking Sites Today
There are still many other benefits, but the above advantages are already enough to give you all the more reasons to start bookmarking today. But in order to attain success and to fully enjoy the above benefits, you should start by doing it the right way.
One of them is to focus your activities on popular networks with high Google PageRank so that you can enjoy the potential SEO link juices. You must ensure that these bookmarking networks have ‘do-follow’ outbound links, as well. You don’t have to research anymore which of these bookmarking sites to start your campaign. They are listed here.
Top ‘Do-follow’ Online Social Bookmarking Sites with High PageRank in Google
- Slashdot – slashdot.org (PR 9)
- StumbelUpon – stumbleupon.com (PR 8)
- Delicious – delicious.com (PR 8)
- Reddit – reddit.com (PR 8)
- Technorati – technorati.com (PR 8)
The decision to include online social bookmarking in your marketing mix lies in your hand. If you are going to do it then you will gain better milestone from your campaign. The entire process will not burn much of your time if you are doing content marketing, and if you are regularly publishing posts. On the other hand, not doing it at all will let you lose the very chance to expand the visibility of your business and to boost your SEO activities.
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