Jeremiah Owyang had an interesting blog piece recently about the many challenges of corporate blogging. Jeremiah points out that the following seven challenges that launching a corporate blog faces, especially from a resources, preparation and expectations standpoint. They are:
Most don’t receive a lot of traffic: Truth is, from one day to the next, there aren’t massive increases in eyeballs to the web, also, there are only so many hours in the day. The same applies to blogs, while there are millions out there, only a few rise to the top of their marketplace and really stand out.
