Merging of Traditional Media, SEM and Social Marketing
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A Deloitte & Touche study earlier this year looked at the different activities that users do online by age. The data is fascinating look at how we interact online.
The younger the user, the more likely he or she was to read or keep a blog on a weekly basis. For example, 55% of millennials (ages 13 to 24) surveyed read a blog, and the percentages declined for every age cohort in the study until reaching just 16% for matures (ages 61 to 75).
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Jeremiah Owyang had an interesting blog piece recently about the many challenges of corporate blogging. Jeremiah points out that the following seven challenges that launching a corporate blog faces, especially from a resources, preparation and expectations standpoint. They are:
Most don’t receive a lot of traffic: Truth is, from one day to the next, there aren’t massive increases in eyeballs to the web, also, there are only so many hours in the day. The same applies to blogs, while there are millions out there, only a few rise to the top of their marketplace and really stand out.
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