Posts Tagged ‘Demographics’
Baby Boomers and Social Networks
Earlier this week I looked at the demographics of blog readers which showed that the younger the user, the more likely he or she was to read or keep a blog on a weekly basis.
I focus so much on demographic data because it is important to understand who is using social networking sites before you start advertising on them. Recently I looked at some new social network user demographics which indicated that the Facebook demographic skews female and under 25, compared to other major social networks. That is important information to know if you are building a Facebook application.
Tags: , Demographics, Facebook, MySpace, social networks
Filed under Brand Marketing, Demographics, Social Media Marketing :
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Jun 12th, 2008
Social Network User Demographics
I came across a fascinating report on the demographics of social network users. Rapleaf ooked at user profiles and demographcs for the major social networking sites (MySpace, LinkedIn, Friendster, Plaxo, and Hi5 ) as well as for Facebook. The data is fascinating.
Summary Numbers
- The greatest overlap between OpenSocial container sites exists between MySpace and Hi5, in which 43% of Hi5 users also use MySpace.
- Facebook users are 63% female and 36% male whereas the sites integrated with the OpenSocial platform are 61% female and 38% male
Tags: and Hi5, Demographics, Facebook, Friendster, LinkedIn, MySpace, Plaxo, social networks
Filed under Brand Marketing, Demographics, Social Media Optimization :
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May 29th, 2008
