As we approach the end of 2012, we begin to look back and discover that the lines between the online world and real life blur ever closer. It’s become a standard fact of life in these modern times that almost any action taken will have an online echo that someone, somewhere, will react to in a negative way. On the social web, everything is fair game, and brands have a responsibility to expect feedback for every public action they take. Several brands had some social media fires this year, but from the ashes, lessons can be learned.
Businesses are seeing social media as a more significant part of their marketing strategy than they did in the past, partially because of the numerous ways that social media can be utilized. In the last few years a frenzy of both SEO innovation and social media marketing has been in seen in Internet marketing hot spots like Southern California.
The popularity of social media websites is continuing to grow among adults nationwide. Facebook is still the most popular social media website among young adults and seniors, while Twitter is much less popular among seniors. One of the fastest growing ways that people are accessing social media websites is through their mobile phones. For this reason, it is crucial that businesses make sure that their social media outlets are mobile-friendly.