MySpace Numbers Look Strange

Posted on July 6, 2008 Written by 5 Comments

I was reading in Advertising Age Cartier, a brand better known for diamond necklaces and $10,000 watches, will advertise its latest collection, Love by Cartier on MySpace,

Now this is not the first time that a luxury brand has hooked up with a social network. Last year I blogged about how Neiman Marcus had picked YouTube as a place to publicize its 100-year anniversary.

What surprised me where comments by Travis Katz, managing director-international operations for MySpace.

Travis was talking abut MySpace demographics and he claimed that:  Read more... (388 words, 1 image, estimated 1:33 mins reading time)

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MySpace Losing Video Ground

Posted on June 30, 2008 Written by Leave a Comment

It has been a bad week for Rupert Murdoch and MySpace. Last week we wrote about how Facebook has passed MySpace in total visitors for the first time and now Compete  releases data that shows MySpace is rapidly losing market share to Google and Yahoo.

MySpace has traditionally made money because of its heavy focus on entertainment (nee video), so the alarm bells must be going off at News Corp. that MySpace has seen its online video market share fall from 8.9% to 5.1% in one year. That is a 42% drop which is huge.

Video Sites Market Share  Read more... (257 words, 2 images, estimated 1:02 mins reading time)

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Facebook Gets More Traffic Than MySpace

Posted on June 23, 2008 Written by 4 Comments

For the first time it looks like Facebook has overtaken MySpace as the biggest social network, at least according to ComScore. An article in the Financial Times said that:

Facebook attracted more than 123m unique visitors worldwide in May, an increase of 162 per cent over the same period last year according to ComScore, a company that monitors websites. That compared with 114.6m unique visitors worldwide at MySpace, Facebook’s leading rival, whose traffic grew just 5 per cent during the same period, ComScore said.  Read more... (420 words, 1 image, estimated 1:41 mins reading time)

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Top Five U.S. Social Networking Sites

Posted on June 16, 2008 Written by 3 Comments

Hitwise recently reported that MySpace.com received 74% of U.S Social Networking visits for April 2008, down from 78% in April 2007. Facebook on the other hand saw its market share rise from 11% in April 2007 to almost 15% in 2008 (a 32% gain).

Without looking, can you name the top five social networking sites in the U.S. by market share? Myyearbook.com really surprised me as it does not get much mainstream media attention, but it has quietly taking the third spot in the U.S. from Bebo.  Read more... (410 words, 1 image, estimated 1:38 mins reading time)

Rank Name Apr-08 Apr-07 YoY % Change
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Baby Boomers and Social Networks

Posted on June 12, 2008 Written by 8 Comments

Earlier this week I looked at the demographics of blog readers which showed that the younger the user, the more likely he or she was to read or keep a blog on a weekly basis.

I focus so much on demographic data because it is important to understand who is using social networking sites before you start advertising on them. Recently I looked at some new social network user demographics which indicated that the Facebook demographic skews female and under 25, compared to other major social networks. That is important information to know if you are building a Facebook application.  Read more... (476 words, 3 images, estimated 1:54 mins reading time)

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What Ads Influence Purchases

Posted on June 6, 2008 Written by Leave a Comment

emarketer has a huge post on social networks. As I was reading through the report I was struck by the type of advertising that influences a purchase data and how many ad agencies are focused on the wrong medium!

When marketers look at what ad placements most influence consumers to make an online purchase, for example, only 1% of respondents in a DoubleClick Performics study cited ads within social network sites.  Read more... (333 words, 2 images, estimated 1:20 mins reading time)

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Social Network User Demographics

Posted on May 29, 2008 Written by 26 Comments

I came across a fascinating report on the demographics of social network users. Rapleaf ooked at user profiles and demographcs for the major social networking sites (MySpace, LinkedIn, Friendster, Plaxo, and Hi5 ) as well as for Facebook. The data is fascinating.

Summary Numbers  Read more... (599 words, 1 image, estimated 2:24 mins reading time)

  • The greatest overlap between OpenSocial container sites exists between MySpace and Hi5, in which 43% of Hi5 users also use MySpace.
  • Facebook users are 63% female and 36% male whereas the sites integrated with the OpenSocial platform are 61% female and 38% male
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