Posts Tagged ‘social networks’
Top Five U.S. Social Networking Sites
Hitwise recently reported that MySpace.com received 74% of U.S Social Networking visits for April 2008, down from 78% in April 2007. Facebook on the other hand saw its market share rise from 11% in April 2007 to almost 15% in 2008 (a 32% gain).
Without looking, can you name the top five social networking sites in the U.S. by market share? Myyearbook.com really surprised me as it does not get much mainstream media attention, but it has quietly taking the third spot in the U.S. from Bebo.
| Rank | Name | Apr-08 | Apr-07 | YoY % Change |
Tags: Bebo, Facebook, MySpace, social networks
Filed under Social Media Marketing :
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Jun 16th, 2008
Baby Boomers and Social Networks
Earlier this week I looked at the demographics of blog readers which showed that the younger the user, the more likely he or she was to read or keep a blog on a weekly basis.
I focus so much on demographic data because it is important to understand who is using social networking sites before you start advertising on them. Recently I looked at some new social network user demographics which indicated that the Facebook demographic skews female and under 25, compared to other major social networks. That is important information to know if you are building a Facebook application.
Tags: , Demographics, Facebook, MySpace, social networks
Filed under Brand Marketing, Demographics, Social Media Marketing :
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Jun 12th, 2008
What Ads Influence Purchases
emarketer has a huge post on social networks. As I was reading through the report I was struck by the type of advertising that influences a purchase data and how many ad agencies are focused on the wrong medium!
When marketers look at what ad placements most influence consumers to make an online purchase, for example, only 1% of respondents in a DoubleClick Performics study cited ads within social network sites.
Tags: advertising, Facebook, MySpace, social networks
Filed under Brand Marketing :
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Jun 6th, 2008
Social Network User Demographics
I came across a fascinating report on the demographics of social network users. Rapleaf ooked at user profiles and demographcs for the major social networking sites (MySpace, LinkedIn, Friendster, Plaxo, and Hi5 ) as well as for Facebook. The data is fascinating.
Summary Numbers
- The greatest overlap between OpenSocial container sites exists between MySpace and Hi5, in which 43% of Hi5 users also use MySpace.
- Facebook users are 63% female and 36% male whereas the sites integrated with the OpenSocial platform are 61% female and 38% male
Tags: and Hi5, Demographics, Facebook, Friendster, LinkedIn, MySpace, Plaxo, social networks
Filed under Brand Marketing, Demographics, Social Media Optimization :
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May 29th, 2008
Is Social Networking a Broadband Thing?
Interesting report from Hitwise UK last week about rural towns in the UK have higher broadband penetration than urban areas and as a result, more rural area users are visiting social networks than urban viewers.
The map above from Hitwise illustrates the representation of visitors to sites in Hitwise’s Social Networking and Forums category relative to the online population. Interestingly London is the most under-represented region, while Northern Ireland, Wales and Scotland are all over-represented. The data indicates that Facebook, MySpace, Bebo et al are certainly not just a metropolitan media obsession, but do attract visitors from all over the country. This is an important point as it shows that broadband access is the “Tipping Point” for social network participation and as broadband access continues to grow (Wi-Fi, Mobile, Cable, DSL) that usage of social networks will continue to grow also.
Tags: Facebook, social networks, UK
Filed under Social Media Marketing, Social Media Optimization :
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May 27th, 2008
