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What Nielsen Social Media Report Really Means

If you grew up watching television in the 80’s, you probably remember knowing someone in school who was a “Nielson family.” What this meant is that they voluntarily submitted their TV viewing habits to the Nielson company, which was then compiled and averaged for ratings information across the country. In this new era of media […]

Posted By: CWarden
Post Date: December 12, 2012
Do’s and Don’ts For Spending on Social Networks

Social media is one of the most profitable internet industries worldwide today. While the big money comes from larger brands who are looking to reach their target customers, small businesses and entrepreneurs can pay to play in the social economy as well in a number of different ways. The flagship money maker for nearly all […]

Posted By: CWarden
Post Date: June 16, 2012
Categories:  Blog,
Tags:  social networks,
Top Five U.S. Social Networking Sites

Hitwise recently reported that received 74% of U.S Social Networking visits for April 2008, down from 78% in April 2007. Facebook on the other hand saw its market share rise from 11% in April 2007 to almost 15% in 2008 (a 32% gain). Without looking, can you name the top five social networking sites […]

Posted By: wilsonreport
Post Date: June 16, 2008
Categories:  Blog,
Baby Boomers and Social Networks

Earlier this week I looked at the demographics of blog readers which showed that the younger the user, the more likely he or she was to read or keep a blog on a weekly basis. I focus so much on demographic data because it is important to understand who is using social networking sites before […]

Posted By: wilsonreport
Post Date: June 12, 2008
What Ads Influence Purchases

emarketer has a huge post on social networks. As I was reading through the report I was struck by the type of advertising that influences a purchase data and how many ad agencies are focused on the wrong medium! When marketers look at what ad placements most influence consumers to make an online purchase, for […]

Posted By: wilsonreport
Post Date: June 6, 2008
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