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Is Your Social Media Campaign Headed for Disaster? Learn from the Multi-Million Mistakes of Big Brands

Most users may consider Facebook and Twitter as nothing more than just phone apps to connect with friends but these websites can actually be the make or break of some businesses. A study from Altimeter reflects that business crises arising from social media disasters continue to increase annually. This is backed up by expert claims […]

Posted By: admin
Post Date: December 15, 2014
Following the Tweeter: Using Twitter Analytics to Improve Your Social Media Presence

Twitter, although it only asks its users to post short messages of 140 characters or less, remains elusive to a lot of businesses with a social media presence. However, the website passed 500 million users last June, so the land of direct messages and retweets will become harder to ignore. By analyzing some basic statistics […]

Posted By: BrandonLaughridge
Post Date: May 1, 2013
Categories:  Blog,
How to Become a Social CEO

For brands of any size or reputation, the CEO is a key figure in driving the “voice” of the brand, not some shadowy figure head who signs the paychecks. In the era of social media, the hierarchy of all organizations becomes flat – executives are just as easy to research and learn about as summer […]

Posted By: CWarden
Post Date:
What The Twitter Advertising API Means For Your Business

Earlier in February, Twitter announced the release of it’s Advertising API,  a new technology system that allows third party tools to better manage and implement advertising campaigns on Twitter. With the success of promoted tweets and trends over the past three years, this tool serves to help Twitter deliver, “better ads for users, not more […]

Posted By: CWarden
Post Date: February 27, 2013
Categories:  Blog, Twitter,
Tags:  advertising, API, twitter,
Lessons from 2012 Social Media Disasters

As we approach the end of 2012, we begin to look back and discover that the lines between the online world and real life blur ever closer. It’s become a standard fact of life in these modern times that almost any action taken will have an online echo that someone, somewhere, will react to in […]

Posted By: CWarden
Post Date: December 15, 2012
Categories:  Blog,
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