One of my goals this summer was to get more involved with Twitter and see how companies are using it. While I was researching the post about how a Wine Retailer is Using Twitter to reach a whole new audience I came across Rae Hoffman’s post titled “An Actual “Non Big Brand” Twitter Case Study”
Rae’s case study is about a a BlackBerry related website called BBGeeks . BBGeeks has had a Twitter account for around eight months now and has grown from zero to over 500 followers in that time. For a web site targeting a very niche market, this is pretty impressive.