Posts Tagged ‘video’
Making Content Portable
We have been testing some different videos campaigns and I was struck by how social media optimization has changed how companies view videos. From a nice to have feature on a web site to a strategic portable asset
Video is not a new thing to the web. Pre-social media (say 2 years ago) a lot of sites had video. Characteristics of video pre-social media was:
- Long Videos (20 minutes was not an uncommon size)
- Stick on their own pages (usually pop-up pages with no content)
- Rarely found by search engines or users!
Tags: Facebook, video, youtube
Filed under Social Media Marketing :
Comments (2) :
Jul 2nd, 2008
MySpace Losing Video Ground
It has been a bad week for Rupert Murdoch and MySpace. Last week we wrote about how Facebook has passed MySpace in total visitors for the first time and now Compete releases data that shows MySpace is rapidly losing market share to Google and Yahoo.
MySpace has traditionally made money because of its heavy focus on entertainment (nee video), so the alarm bells must be going off at News Corp. that MySpace has seen its online video market share fall from 8.9% to 5.1% in one year. That is a 42% drop which is huge.
Tags: MySpace, video
Filed under Demographics :
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Jun 30th, 2008
YouTube Continues To Grow
Compete.com has some new video market share data and it seems that YouTube has gotten even stronger. YouTube’s market share has grown by 12.3% in the last year and is now at 50.4%, . For the first time ever half of the videos watched online are viewed on YouTube.
With over 10 billion videos viewed a month online, YouTube must be close to being the second most popular search engine in the world (after its parent Google).
Tags: video, youtube
Filed under Social Media Marketing, Social Media Optimization :
Comments (1) :
Jun 1st, 2008
