Making Content Portable

Posted on July 2, 2008 Written by 2 Comments

We have been testing some different videos campaigns and I was struck by how social media optimization has changed how companies view videos. From a nice to have feature on a web site to a strategic portable asset

Video is not a new thing to the web. Pre-social media (say 2 years ago) a lot of sites had video. Characteristics of video pre-social media was:  Read more... (386 words, 1 image, estimated 1:33 mins reading time)

  • Long Videos (20 minutes was not an uncommon size)
  • Stick on their own pages (usually pop-up pages with no content)
  • Rarely found by search engines or users!
This is a preview of Making Content Portable. Read the full post (386 words, 1 image, estimated 1:33 mins reading time)
Filed Under: Social Media Marketing Tagged: , ,

MySpace Losing Video Ground

Posted on June 30, 2008 Written by Leave a Comment

It has been a bad week for Rupert Murdoch and MySpace. Last week we wrote about how Facebook has passed MySpace in total visitors for the first time and now Compete  releases data that shows MySpace is rapidly losing market share to Google and Yahoo.

MySpace has traditionally made money because of its heavy focus on entertainment (nee video), so the alarm bells must be going off at News Corp. that MySpace has seen its online video market share fall from 8.9% to 5.1% in one year. That is a 42% drop which is huge.

Video Sites Market Share  Read more... (257 words, 2 images, estimated 1:02 mins reading time)

This is a preview of MySpace Losing Video Ground. Read the full post (257 words, 2 images, estimated 1:02 mins reading time)
Filed Under: Demographics Tagged: ,

YouTube Continues To Grow

Posted on June 1, 2008 Written by 1 Comment

Compete.com has some new video market share data and it seems that YouTube has gotten even stronger. YouTube’s market share has grown by 12.3% in the last year and is now at 50.4%, . For the first time ever half of the videos watched online are viewed on YouTube.

With over 10 billion videos viewed a month online, YouTube must be close to being the second most popular search engine in the world (after its parent Google).

 Read more... (187 words, 2 images, estimated 45 secs reading time)

This is a preview of YouTube Continues To Grow. Read the full post (187 words, 2 images, estimated 45 secs reading time)
Filed Under: Social Media Marketing, Social Media Optimization Tagged: ,