We have been testing some different videos campaigns and I was struck by how social media optimization has changed how companies view videos. From a nice to have feature on a web site to a strategic portable asset
Video is not a new thing to the web. Pre-social media (say 2 years ago) a lot of sites had video. Characteristics of video pre-social media was:
- Long Videos (20 minutes was not an uncommon size)
- Stick on their own pages (usually pop-up pages with no content)
- Rarely found by search engines or users!
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Compete.com has some new video market share data and it seems that YouTube has gotten even stronger. YouTube’s market share has grown by 12.3% in the last year and is now at 50.4%, . For the first time ever half of the videos watched online are viewed on YouTube.
With over 10 billion videos viewed a month online, YouTube must be close to being the second most popular search engine in the world (after its parent Google).
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