We have been testing some different videos campaigns and I was struck by how social media optimization has changed how companies view videos. From a nice to have feature on a web site to a strategic portable asset
Video is not a new thing to the web. Pre-social media (say 2 years ago) a lot of sites had video. Characteristics of video pre-social media was: Read more... (346 words, estimated 1:23 mins reading time)
- Long Videos (20 minutes was not an uncommon size)
- Stick on their own pages (usually pop-up pages with no content)
- Rarely found by search engines or users!
Compete.com has some new video market share data and it seems that YouTube has gotten even stronger. YouTube’s market share has grown by 12.3% in the last year and is now at 50.4%, . For the first time ever half of the videos watched online are viewed on YouTube.
With over 10 billion videos viewed a month online, YouTube must be close to being the second most popular search engine in the world (after its parent Google).
Read more... (147 words, 1 image, estimated 35 secs reading time)
